Start Small, Dream BIG

Start Small, Dream BIG

Small businesses comprise over 99% of the companies in America and, before COVID-19, they provided nearly half the jobs in the country. Small business is one of the most trusted institutions in American society today (67%), far outstripping big business in measures of public trust (25%, Gallup, 2018). Small businesses and their entrepreneurial founders exemplify the values associated with the American Dream: they believe in free enterprise and the strength of their own vision, they work hard despite obstacles and, ultimately, their success lifts up not only themselves and their families, but those around them. Small businesses are our “Main Street”, the heart and soul of our urban neighborhoods and small towns, and their owners are often the first to respond to community needs, challenges and crises. At the same time, small businesses have been among those hardest hit by the coronavirus, with 60% of small businesses closing their doors, many permanently. Black-owned small businesses have been particularly devastated, with nearly half closing by the end of April 2020 (Forbes). The purpose of Start Small, Dream BIG is to celebrate the courage, vision and tenacity of small business owners of all kinds and to highlight their contribution to our communities and the American Dream.... Show More

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January 19, 2021 22 min
“One thing that is super important in marketing is making sure that, once you have a value proposition, you activate that image in every consumer touchpoint. If you think about packaging, the messaging, the product, the website, the brochures, everything has to talk to that specific segment with that specific value proposition.” Throughout his years in the corporate world, Carlos Ramirez helped numerous organizations rethink their marketing strategy to engage new clients and reinvigorate their brands. Always looking for a new marketing challenge, Carlos found one in the yogurt aisle of the grocery store, where he noticed the lack of products marketed towards fitness enthusiasts. Determined to create the Under Armor of yogurt, Carlos launched a high protein yogurt branded with dark colors as the first product of his new organization, Powerful Foods. Today, Powerful Foods sells a full product lineup in nearly 10,000 grocery and specialty stores in the United States and across the world. This week, listen to a new episode of Start Small, Dream BIG to learn about Carlos’s journey from Venezuela to the United States, his early entrepreneurial endeavors and the support he has found from Endeavor Miami and their network of entrepreneurs.
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