In this episode, we dive into the dynamic world of the beverage industry with Jayla Siciliano, a Shark Tank alum and entrepreneur. Jayla shares her journey from corporate life to launching Bon Affair, a pioneering wine spritzer brand. Discover the challenges she faced in educating the market about a new product category and the successes that followed, including securing investment from Mark Cuban. Jayla's story is a testament to resilience and innovation in an ever-evolving industry. Tune in to learn about the highs and lows of entrepreneurship and the lessons that can be applied to any business venture.
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