Stay Current
Stay Current is a podcast produced by The Current Marketing Agency that dives into the stories, strategies, and insights focused on the energy sector. Each episode features real conversations with leaders, innovators, and plain-old everyday humans as they interact with "energy" and the world around them. Our goal is to shed light on an industry that doesn't get a lot of hype (unless something breaks). To rattle off on random tangents, and to keep our listeners informed, inspired, and, well… current.
Episodes
In this episode of Stay Current, we explore one of the most quietly complex shifts in today’s workforce: the emerging dynamic between Gen Z and their more senior counterparts.
As Gen Z enters the workplace, traditional mentorship models are being challenged. This generation brings new expectations around communication, boundaries, and purpose. In response, leaders are seeking to build productive partnerships with their younger men...
Energy affordability isn’t just about cost—it’s about behavior, perception, and access.
In this episode, we unpack how data analytics and targeted marketing are reshaping energy assistance—and why psychological barriers often matter just as much as price. From vulnerable populations navigating rising bills to the hidden energy demands of remote work, this conversation reveals what’s really driving consumption today.
We explore how ho...
The utility industry is facing what IUCX calls the Silver Tsunami, a wave of retirements from experienced engineers, operators, linemen, CIS experts, and leaders who have kept the grid running for decades.
In this episode of Stay Current, we explore what happens when an industry's senior employees retire, why utilities are uniquely vulnerable to workforce gaps, and how forward-thinking organizations are preparing for the next ...
In this episode of Stay Current, we sit down with Shivi Deveshwar, a Data & AI Strategist at Minnesota Power, to explore how we communicate matters just as much as the AI tools we use.
Drawing from real-world leadership, public speaking, and applied AI work, the conversation breaks down how clarity, context, constraints, and iteration skills honed on stage translate directly into better prompts. Through practical examples and b...
This episode explores the preparations and challenges faced by Los Angeles as it gears up to host the Olympics for the third time. The discussion covers the historical context of the Olympics in LA, collaboration with federal agencies for security, operational readiness, cybersecurity, transportation innovations, sustainability initiatives, and the shift towards carbon-free energy.
In this conversation, the speakers discuss the cha...
This conversation explores the evolution of conferences, the impact of virtual events, and the dynamics of networking in both in-person and digital environments. The speakers discuss the challenges and opportunities presented by hybrid events, the importance of engagement strategies for speakers, and the shift towards transactional relationships in professional settings. They emphasize the value of in-person connections and the nee...
Customer expectations are evolving fast, and they’re not the same across generations. Hear directly from Boomers, Millennials, Gen X, and Gen Z customers as they reveal what wins their attention, what loses them instantly, and how utilities can keep up. It’s a rare, honest conversation that gives utilities the insights they need to modernize engagement and build trust with every generation they serve.
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