Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby. For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

Episodes

January 9, 2026 48 mins

Send Rita a text with your thoughts!

Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


If Instagram isn't working for your travel business, you might not doing it wrong.

You might just be using it for the wrong thing. 

The truth bomb is that Instagram isn't meant to find clients, it's for nurturing the ones you've already met. (Blanket...

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Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in. 

I'm sharing the exact communities, organizations, and lifestyle groups where high-value travelers naturally gath...

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Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


I don't know about you, but 2025 was a dumpster fire in so many ways.

It also had some incredible wins I didn't see coming. 

I'm pulling back the curtain on everything from major health struggles and revenue misses to Summer Camp at Sea success...

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Send Rita a text with your thoughts!

Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839


So I did something a little crazy in November...I challenged myself to write a blog post every single day. 

Spoiler alert: I didn't hit my ...

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Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer? 

I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's a...

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Send Rita a text with your thoughts!

Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


Marcie Muensterman went from total burnout (missing Christmas, sleeping with her phone under her head, snapping at everyone) to building a six-figure travel business in just 20 hours a week. 

She's breaking down why limiting yourself to 5-6 clients per month isn&a...

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Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfriday

Get the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130

Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


What if the only thing standing between you and a thriving travel business is your own mindset? 

I&a...

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Send Rita a text with your thoughts!

Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfriday

Get the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130

Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


If you're spending all day in your inbox and still going to bed wondering if you missed someth...

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Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA

Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130

Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


Feeling like you're failing at business? 

Real talk- you don't suck, you're just unfamiliar with it. 

*Boom* right?!

Most of us weren&apos...

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Send Rita a text with your thoughts!

Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA

Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130

Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


Think running a travel business is just about booking trips? 

Let me give you a reality check. 

You're actually juggling four major C-suite roles -...

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Send Rita a text with your thoughts!

Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA

Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130


Wave season is right around the corner, friends, and I'm walking you through my complete checklist to get your travel business ready for Q1 and Q2. 

We're covering five essential areas, from reviewing your 2025 finances and upd...

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Send Rita a text with your thoughts!

Submit your podcast feedback: https://forms.gle/Gxf7A6AQFVAmzbEn8

The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247

Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776

Group tours aren't necessarily out, but people ARE consi...

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Send Rita a text with your thoughts!

The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247

Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776

If you want an inquiry filled Q1 and Wave Season, you need to start generating leads RIGHT NOW because the business you have t...

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Send Rita a text with your thoughts!

The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247

Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776

Let's talk about some business fundamentals that keep coming up for travel advisors and agency owners. 

Whether you'r...

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Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Quarter four is officially here, and I'm pulling back the curtain on exactly how I'm planning October through December for my travel business. 

From setting h...

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Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Hotel representation companies might be one of the travel industry's best kept secrets, and if you've never heard of them before, you're definitely...

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Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


You're running a business, not a hobby, and it's time your operations reflect that mindset. 

I'm bringing back my conversation with Courtnie Nichol...

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Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


You know that feeling when you're doing all the marketing stuff but your business still feels messy and unfocused? 

That's because you're working f...

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Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Get ready for some real talk about building a travel business that actually makes money! 

I brought together three incredible travel advisors at completely differe...

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Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Looking for tour operators who aren't just another name on the major booking platforms? 

I'm breaking down the messy but wonderful world of finding thos...

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