Sundin Sports Marketing

Sundin Sports Marketing

Join Kristin Sundin Brandt, president of Sundin Sports Marketing, as she talks to, and shares lessons from, people who market sports (even if they may not consider themselves sports marketers) including business owners & brands, athletes & brand ambassadors, race directors & event organizers and more!


September 14, 2020 42 min

How do you break into an incredibly competitive market with a product that most people have not heard of? We welcome Kate Weiler, one of the founders of Drink Simple (formerly Drink Maple) to discuss this, as well as the many things she has learned about branding, packaging, working with ambassadors, and much more.

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Long-time Pan-Mass Challenge (PMC) riders, Meghan and Johnny Morin, are not just fundraising powerhouses, having raised nearly $200,000 to benefit the Dana-Farber Cancer Institute, they also epitomize all that makes the annual fundraising event unique.

On this episode, we sit down to talk to Meghan and Johnny about starting their teams – Stirling Strong and Bikes Fight Cancer – how they have been able to fundraise successfully over ...

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Those in the fitness industry have been severely impacted by the Coronavirus Pandemic. On this episode, we talk to personal trainer, Stacey Grant Lewis, about how she has continued to connect with clientele during COVID-19, and how the work she did building her personal brand helped her launch her new venture, The Sweat with Stacey.

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April 17, 2020 39 min

For generations of visitors, The Danish Ice Cream Shop has brought fun and ice cream to Duxbury, Massachusetts – no shoes required! As the family prepared to mark their 40th anniversary, they found unique ways to celebrate their history, their connections with other seasonal businesses, and their love of bicycles and local bike shops.

In this episode, we welcome Alex Carleton to learn more about the history of the Shop, the celebrat...

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March 21, 2020 42 min

What are the challenges and rewards of being a bicycle race organizer? Colin Reuter and Chip Baker, organizers of iconic cyclocross races, Ice Weasels and Night Weasels Cometh, share insight, stories and advice.

For show notes, links, or to learn more visit

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March 10, 2020 15 min

Kristin is joined by Bill Alfano, Director of Marketing & Sponsorship at the Pan-Mass Challenge (PMC), an annual bike-a-thon that raises money for life-saving cancer research and treatment at Dana-Farber Cancer Institute. Bill share's the PMC's evolving content strategy, including the soon-to-be-released PMC Podcast.

For show notes, links, or to learn more visit

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February 25, 2020 25 min

We welcome triathlete Lindsey Wolfe, who shares her experience as a Wattie Ink brand ambassador, and member of Wattie's Elite race team.

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February 9, 2020 30 min

For the first episode of the Sundin Sports Marketing podcast, Kristin sits down with our first client, her husband, Steve the Bike Guy. They look back at his career change, from environmental consultant to bicycle mechanic, and how his brand, and his business, have developed.

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