Swaay.Health Podcast

Healthcare websites are not dying. They are just evolving from the job they have been doing for the past decade.

The idea that websites are soon to be obsolete is more about click-bait rather than true marketing insight. For healthcare marketers, websites will continue to be an important anchor point for campaigns, for access, and for knowledge. It just may not be the ultimate destination for people seeking quick answers.

Swaay.Hea...

We let ChatGPT be the third host

Brittany Quemby and I decided to try something new. We asked ChatGPT what it sees most often from healthcare marketers and then tried to guess the answers ourselves. Think of it as “AI says… and Swaay responds”.

We asked four things: the most overused word, the city people plan events around, the conference they’re researching, and what they’re actually using ChatGPT for.

Brittany and I had a friend...

Any marketer that has been at a startup knows the moment when the founder story that once opened doors and got people excited starts raising eyebrows. What felt authentic and scrappy during the startup phase begins to feel tired and a bit risky when scaling. The challenge is recognizing when founder-centric branding stops being a springboard and becomes an anchor.

Swaay.Health sat down with Sue McCluskey, Partner, and Carey George,...

Website dashboards are looking very different these days. Traffic is down. Once reliable buying signals are fading away. Why? One big reason is the the nature of search is changing and healthcare marketers need to adapt quickly.

Alexis Pratsides, Global Head of Digital at FINN Partners, sat down with Swaay.Health to talk about the rapid evolution of search and what it means for healthcare marketers trying to protect trust, relevanc...

It’s kind of crazy to think back to the COVID days when we wondered about the future of live events. It is clear now that people love to attend conferences to engage with their peers. There’s something about connecting with a live person that can’t be replicated digitally. We’re seeing that at our own healthcare marketing conference and the many healthcare IT conferences we attend each year.

In a recent inte...

Health care lags behind many other industries in marketing (as it does in patient experience, data interoperability, and other areas). According to Ty Allen, President of Patient Experience & Growth at RLDatix, these other industries have been using what he calls “guerrilla marketing tactics” to pinpoint goo...

The healthcare search landscape is changing fast and AI is at the center of it.

As a follow-up to our incredibly popular Search UnWebinar earlier this year, I sat down with Lacey Reichwald, Director of Marketing at Aha Media Group, to unpack some of the biggest questions we didn’t have time to address live. We explored what’s actually driving visibility, traffic, and trust in this new era of search.

From AI-powered search results t...

Healthcare often defaults to safety. Approved spokespeople. Carefully controlled environments. A standardized voice. But safety doesn’t connect with audiences – especially when the message involves something deeply personal, stigma, or a rarely discussed topic. In those cases, what protects the brand can distance the patient.

What This Conversation Revealed

• Trust accelerates when marketing ext...

Account Based Marketing (ABM) is scary and can be a drain on resources if it is not implemented thoughtfully. Many companies, therefore, avoid it or worse, are wasting significant time and effort on the wrong ABM strategies. ABM isn’t hard to get right, but it does take planning.

Why Most ABM Programs Stall Before They Start
Saul Marquez, CEO of Outcomes Rocket, joined Swaay.Health to unpack why ABM delivers such a strong ROI in he...

Healthcare audiences haven’t just tuned out ads. They’ve grown wary of them. The real risk isn’t low click-through rates. Instead, it’s the risk that hyper-personalization starts to undermine trust with patients, clinicians, and caregivers.

Why Trust is Paramount

That concern shaped a recent conversation with Rob Janes, Head of Product at AdButler. We talked about how healthcare organizations are monetizing digital e...

Healthcare marketing leaders are operating in an environment that rarely slows down. Budgets tighten. Teams shrink. Regulations shift. Now on top of all that, AI has changed the game entirely, accelerating timelines while introducing new norms around trust, accuracy, and impact.

In these uncertain times, we healthcare marketing needs resilient leaders. But what does resilience look like in 2026? We put that question to Swaay.Health...

One of the newest and hottest health IT conferences is the ViVE conference organized by the HLTH and CHIME teams.  The conference brings together health IT leader from provider organizations in a collaborative and vibrant conference. Since this has become an important conference in the world of health IT, we wanted to sit down with the team at HLTH to learn more about the ViVE 2026 conference from a sponsor perspective.

In this dis...

In many healthcare organizations, marketing still gets called in after decisions are made. The launch date is set. The portal is live. The job postings are already written. Then comes the ask: “Can you make this look better?” It’s a familiar pattern and a missed opportunity.

Why Marketing Needs to be a Healthcare Operations Partner

That dynamic came up in a recent conversation with Sean Fitzpatrick, Chief Marketing Office...

Healthcare marketers have spent the last few years making uncomfortable tradeoffs. Track less on websites and apps to stay compliant. Accept fuzzier insights to avoid risk. The prevailing assumption has been that partial data is simply the price of doing business. That assumption is starting to break down.

Privacy, Precision, and the End of Healthcare Marketing Workarounds

Russell Reid, Chief Technology Officer at Alliance...

How Health Launchpad Thinks About AI Maturity in Marketing

Adam Turinas CEO & Founder and Mark Erwich Principal & Chief Strategy Officer from Health Launchpad sat down with Swaay.Health to talk about the opportunity AI offers healthcare marketers willing to move beyond content creation. Their work with advanced AI use cases is already helping organizations sharpen targeting, accelerate workflows, and compete more e...

Swaay.Health caught up with Gabriel Paine, VP Brand Marketing at PointClickCare, to dig into how that clarity emerged and why it changed the direction of the entire project. At its core, the rebrand is about expressing the value customers already saw in them.