How Original Content is Changing ERP Marketing

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Dan Aldridge, Marketing Director at PCG, about the evolution of ERP marketing and the growing importance of education over selling. Dan shares how his experience as a consultant shapes his marketing approach, emphasizing the role of authenticity and content that truly connects with IT decision-makers. He discusses using video to inform and engage audiences, the importance of trust-building in today's buyer journey, and how LinkedIn can be a powerful tool for reaching specific market segments. Listen in to learn how to meet buyers' expectations and create meaningful connections in your marketing efforts.