Ep 10 Learning From Legacy Brands: Case Studies That Work for Small Businesses

Legacy brands aren't just for big corporations—they offer valuable lessons for small businesses, too. 

In this episode, Jaime and Jessie explore what makes brands like Nike, Coca-Cola, Disney, and even the Olympic Games stay relevant across decades and generations. 

We share how to conduct case studies by examining problems, strategies, and outcomes, and explain why the Olympics' one-shot brand approach (with detailed brand portals and cohesive systems) offers lessons in building brands that work across cultures while balancing tradition with evolution. 

If you want to build a brand that lasts, study the ones that already have proven their longevity.

Links referenced in the episode:

• Milano Cortina 2026 Brand Design
• Milano Cortina 2026 Medal Design
• Paris 2024 Brand Design
• Beijing 2022 Brand Design

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Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here:embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media. 

Also follow @talkbrandingtome_podcast on Instagram.