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April 29, 2026 • 37 mins

AI is everywhere, but how do you use it responsibly for branding? 

In this episode, Jaime and Jessie share our perspective as AI users (not experts) on how to safely incorporate AI into your branding process. We cover brainstorming, strategy development, messaging, and design—plus the critical cautions about verification, trademark protection, ownership of output, and maintaining your brand's human touch. 

If you're using AI or considering it, this episode will help you navigate the tools without sacrificing what makes your brand uniquely you.


Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here:embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at@EmbellishedBrands and@UntetheredDesign on social media.

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