In this jam-packed episode of Talking Book Publishing, hosts Kathleen Kaiser and Adanna Moriarty sit down with book marketing powerhouse Penny Sansevieri for a revealing discussion on how Amazon's evolving landscape affects authors today. Penny, a longtime expert in Amazon optimization, returns to the podcast with timely insights on her latest release, The Amazon Author Formula Workbook, and the strategic changes every author needs to understand—especially in light of Amazon's algorithm shift from A9 to A10.
From navigating AI-generated book scams to optimizing your author presence for visibility, Penny outlines both the opportunities and landmines in today's digital publishing world. Listeners will get actionable advice on platform building, the ethical use of AI for marketing, and how to prepare for Amazon's tightening restrictions on book uploads. Whether you're self-publishing your first book or looking to refresh your Amazon strategy, this episode is a must-listen.
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