Ep 233 | India-EU Trade Deal | Logistics Risk | Sustainability as Access

India–EU Trade Deal: Opportunity and Compliance Test for Tea | Container Reliability, Not Price, Is Now Tea’s Real Risk | Sustainability Shifts from Branding to Market Access in Tea

NEWSMAKER – Fraser Kennedy, Founder of Chalu Sparkling Tea

PLUS | Real Tea, Real Craft: Why Tea Is Ready for the Modern Table |

This week on the Tea Biz Podcast, we’re joined by Fraser Kennedy, founder of Chalu, from Yunnan, China. Chalu is a producer redefining what “real tea” can look like in the fast-growing non-alcoholic and restaurant beverage space.

As RTD tea expands globally—often diluted by flavorings, powders, and shortcuts—Chalu takes a different path: starting with single-origin Yunnan tea, cold-brewed to preserve aroma and structure, then finished with the restraint and precision more often associated with fine wine.

In this conversation, we explore why tea—not botanicals, not sugar, not branding tricks—is emerging as the most credible base for premium non-alcoholic beverages, and why authenticity, provenance, and process matter more than ever as tea enters Michelin-level dining rooms and global distribution. | Podlink signup: https://pod.link/1549975153

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