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October 8, 2025 54 mins

Summary

In this episode of 'That's Life, I Swear,' host Rick Barron speaks with Andy Unruh, the creator of the Amazonica, an innovative musical instrument designed to make music accessible to everyone. 

Andy shares his journey from a career in nuclear engineering to developing a unique instrument that allows people to play music without years of practice. 

The conversation delves into the challenges of design, the philosophy of failing fast, and the significance of user feedback. Andy emphasizes the joy of music and the need for creativity in a world increasingly dominated by technology.

Chapters

00:00  Introduction to Andy Unruh and the Amazonica

04:01  The Journey to Creating the Amazonica

12:08  Design Philosophy and Failing Fast

17:48  Material Selection and Prototyping Challenges

23:48  Feedback from Users and Musicians

29:34  Connecting with Creators

30:42  Advice for Aspiring Creators

33:29  Next Steps in Product Development

34:27  Inspiration Behind the Amazonica

35:32  Understanding Music and Learning Instruments

38:32  The Journey of Invention

40:24  The Role of Creativity

41:17  The Future of Music and AI

45:15  Speed Round: Personal Insights

52:59  Final Thoughts and Encouragement

 

Supporting links

1.       Introducing the Amazonica [MusicMadeEez website]

2.       The Amazonica Advantage [YouTube]

3.       Getting Started with The Amazonica [YouTube]

4.       Steps in Learning Music [Modacity]


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