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September 27, 2022 50 mins

Valerie Bihet is an award-winning event producer with more than 20 years of experience in the management, design and production of special events that communicate and achieve her client’s objectives. Originally from Paris, France, Bihet founded VIBE, an event design and destination management company, 2004 in Miami, Florida. Since then, she has grown the company to nine employees and produced more than 1,100 events throughout the United States, Europe, Mexico, East Asia and South America and had over $7m revenue in 2019. Her clientele includes global brands like Dior, Cartier, Jaeger-LeCoultre, LVMH, Coty, L'Oréal, Barclays, Banco Santander, McCain, Merck, Thea Pharmaceuticals, and many more. Valerie Bihet received her Master's degree. in Marketing and Business Administration from the renowned Sorbonne University, Paris.

02:52 – Valerie’s beginning in finance

05:25 – Working at Club Med

07:29 – Creating her million-dollar business, VIBE

11:45 – French vs. American differences in business

17:49 – COVID-19 and how it shaped Valerie’s event business

24:59 – Learning to say “no”

29:40 – Marketing is key

34:03 – The importance of planning around the quiet months

44:40 – Don’t be afraid to fail






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