Think Bigger Than Big: Valerie Bihet shares stories and insights about her career in the events industry
Valerie Bihet is an award-winning event producer with more than 20 years of experience in the management, design and production of special events that communicate and achieve her client’s objectives. Originally from Paris, France, Bihet founded VIBE, an event design and destination management company, 2004 in Miami, Florida. Since then, she has grown the company to nine employees and produced more than 1,100 events throughout the United States, Europe, Mexico, East Asia and South America and had over $7m revenue in 2019. Her clientele includes global brands like Dior, Cartier, Jaeger-LeCoultre, LVMH, Coty, L'Oréal, Barclays, Banco Santander, McCain, Merck, Thea Pharmaceuticals, and many more. Valerie Bihet received her Master's degree. in Marketing and Business Administration from the renowned Sorbonne University, Paris.
02:52 – Valerie’s beginning in finance
05:25 – Working at Club Med
07:29 – Creating her million-dollar business, VIBE
11:45 – French vs. American differences in business
17:49 – COVID-19 and how it shaped Valerie’s event business
24:59 – Learning to say “no”
29:40 – Marketing is key
34:03 – The importance of planning around the quiet months
44:40 – Don’t be afraid to fail
Club Med: https://www.clubmed.us/
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