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September 2, 2026 • 10 mins

In this episode, John Kennedy talks about the “attention tax” we pay every day through notifications, emails, social media, and even conversations that stay on our minds long after they’re over. He shares a few simple ways to be more intentional with your time and attention, and focus more on what actually matters. Because just like your money, where you spend your attention matters!

  • 00:00 The Morning Phone Spiral
  • 02:22 Defining 'Attention Tax'
  • 02:40 Notifications Never Stop
  • 03:19 Conversation Hangover
  • 04:49 Attention Economy Explained
  • 05:19 Budget Your Attention
  • 07:31 Practical Changes
  • 08:45 Audit What Matters
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