September 10, 2025 • 13 mins
How many brilliant business ideas have you had in the shower this week? And how many actually made it to your social media? If you're nodding your head, this episode is for you!
Today we're tackling the marketing struggle that keeps every ADHD entrepreneur up at night - the battle between your brilliant, chaotic creativity and the marketing world's obsession with "consistency." Stop fighting your ADHD brain and start leveraging it as your marketing superpower.
🧠 The ADHD Marketing Reality
- Why traditional marketing advice doesn't work for ADHD brains
- The myth of "perfect consistency"
- How our scattered approach is actually our strength
✨ Your ADHD Marketing Superpowers
- Hyperfocus sessions create breakthrough insights
- Connecting random dots others miss
- Natural creativity that stops the scroll
🎯 3 ADHD-Friendly Strategies
- Batch Content During Hyperfocus (Not arbitrary schedules)
- The Consistency Hack - Being consistently YOU
- Embracing the Pivot - Making tangents part of your brand
Action Steps
✅ Create your hyperfocus emergency kit (voice memos, brain dump docs)
✅ Define consistency around VALUE, not schedule
✅ Batch during natural energy cycles
✅ Stop apologizing for pivots - reframe as insights
✅ Find an ADHD accountability buddy
🎯 Content Sprint System
Create a month of content in 2 hours using your natural hyperfocus
🎤 Voice Pen AI
Game-changing app for voice memo organization and summarization
👥 Focused & Free Membership
Connect with other ADHD entrepreneurs and get ongoing support
Connect with Alyece
Instagram: @socially.ausome
📱 Share this episode! Take a screenshot and tag @socially.ausome
⭐ Leave a review to help other ADHD entrepreneurs find this show
🔔 Subscribe so you never miss an episode
Remember: Your ADHD brain is a feature, not a bug. Your weird is your wonderful.
Until next time, make it simple, make it social, make it ausome! ✨
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
All right, I need to ask you something.
I just. I need to know how many
brilliant business ideas have you had in the shower just this
week? Seriously, count them because
I'm awake. How many of those have you
actually put into your business or have they made it to your
social media? Yeah, that's what I thought.
(00:20):
So here's what's fascinating. And I learned this the hard way
after years of beating myself upabout it.
ADHD entrepreneurs are idea machines.
We come up with more creative marketing concepts before our
morning coffee than most people generate in a month, and we see
connections that other people miss.
(00:40):
We have all of this insight thatcould revolutionize entire
industries, but then we don't post anything for three weeks
because we can't decide between 17 different brand aesthetics.
And we're pretty sure our judge is our audience and it will keep
us from pivoting business tips that deep dive about how, I
(01:01):
don't know, Penguin colonies relate to team management.
So if you're listening to this while you're reorganizing your
desk right now for the third time today instead of working on
that marketing campaign you planned last month, we
definitely need to talk today. We're going to be solving the
marketing dilemma that keeps adding up and it keeps every
ADHD entrepreneur up at night. It is that internal battle
(01:24):
between and your brilliant, chaotic creativity and the
marketing world's obsession withconsistency.
So grab your emotional support beverage because we're about to
figure out how to market your business without losing your
mind or what's left of it. So let me paint you a picture.
(01:59):
It's Monday morning and you're fired up, right?
You've got 17 brilliant content ideas, a color-coded content
calendar that would make Marie can do weep with joy and enough
motivation to fuel, I don't know, small rocket.
But by Wednesday you've posted nothing.
Your content calendar is buried under 3 browser tabs about
(02:20):
productivity hacks for entrepreneurs.
You got 1/2 finished course on reels and a random business idea
you definitely need to research right now.
I get it, I know where you are, I have been where you are.
I am still sometimes where you are and I have to re evaluate
how I'm running my business because here's the thing, the
marketing world keeps telling usthat consistency is key, right?
(02:42):
Post daily, be everywhere, have a unified brand voice.
But nobody told our ADHD brains that memo.
And so we're over here like unified brand voice.
I have 17 different personalities before noon.
One day you're posting motivational quotes because
you're feeling professional. The next day you're like, oh, I
need to have neon gradient text next.
(03:05):
Suddenly your brand looks like, you know, a rave threw up a
LinkedIn. And don't get me started on
scheduling content because I'm telling you right now, I talk
about this all the time in my membership.
But we make these beautiful contact calendars and then
completely ignore them because Wednesday's planned post about,
you know, three business taps feels boring when you just
(03:27):
discovered this fascinating world of AI.
And obviously your audience needs to know about this right
now. So you scrap everything you've
done and you start over. And you were obsessed with
starting over. And the worst part is we beat
ourselves up about it. We see other entrepreneurs that
are posting daily, heck, some ofthem 345 times a day.
(03:48):
I don't even know how they do it, to be honest.
And they're maintaining these perfect aesthetic feeds.
And we are just like, gosh, which we're I'm failing.
But nobody tells you. Maybe the problem isn't you.
Maybe the solution isn't fighting your ADHD brain.
Maybe it is working with it. And so I want you to have kind
of a reframe today. Your ADHD is not the problem.
(04:08):
So let's flip the script for a hot minute.
What if I told you that you're inconsistent scattered idea
machine is actually your marketing superpower?
Think about it. I mean, while you're
neurotypical competitors are over here on Instagram and
they're posting the same Monday motivation quote again or the
same reel they posted 20 times in the last month because heck,
(04:30):
it gets more views than the others.
You're over here having a breakdown about your industry
because you connected 3 completely random dots that no
one else could see. And your hyper focus isn't a
bug, it's a feature. You become the person who knows
everything about one weird corner of your industry.
And that's creativity. That is pricing genius.
(04:52):
And that randomness makes you feel unprofessional.
That's what makes people stop scrolling.
That's what makes them remember you.
So I had a one-on-one client previously who felt terrible
about her Instagram feed becauseshe was in VA and that was her
entire job, right? Is is to be able to post content
for other people. And she's like, God, it just
looks like Skittles over here. Just a rainbow threw up.
(05:14):
And, you know, there is some truth.
I don't know if you've ever heard this.
I have always heard it and I am living proof of it, to be
honest. But we are our own worst
customer, right? When we're putting so much
energy into serving our customers, a lot of times we
don't give the attention to our own marketing.
So I did have to kind of bring her about down to earth and be
like, yo, it's OK. Like, your customers are happy.
(05:37):
All right? But it turns out that her
audience loved the variety. So we did some like just really
simple polls on her Instagram stories and they said that her
content was the most interestingthing because they never knew
what to expect. And that's not usually what you
want to hear. But it turned out that her
specific audience loved that because they never knew what she
was going to say next or what random VA tip or productivity
(06:01):
tips she was going to give them.And so here is your first
mindset shift I want you to kindof sit with today.
Stop trying to be the consistentcontent machine just because you
know that's what you're supposedto do.
Content should be valuable, and that is the ultimate goal.
Now, I can promise you this because I do recommend, do you
(06:24):
recommend that you stay consistent with content?
And consistency looks completelydifferent for us.
We talk about this all the time.But when you have clarity in
your business and your directionand who you're serving and how
you're serving them, you would be shocked how easy content will
become for you to want to be a valuable resource even with the
chaotic brain. But right now that's hard for
(06:45):
you because you're beating yourself up constantly.
So I want to give you a couple quick strategies today.
Number one, getting tactical. OK, first strategy, batching
content creation. I talk about this all the time.
My content Sprint system is likethe number one method to do
this. But I want you to forget what
productivity geniuses tell you about batching content every
Sunday from 2:00 to 4:00. That's not how our brains work.
(07:07):
We can't schedule hyper focus like a dentist appointment.
So instead I want you to create hyper focus emergency kits.
So when you feel that magical moment coming on, you know when
you suddenly understand everything about life in
business and you're like you drop everything and create
content. I keep a running parking lot,
digital parking lot, OK, where Ithrow up every random business
idea ever, funny observations, anything.
(07:29):
I realize when that hyper focus hits, I just start batching.
And again, my content Sprint system, it's only $37.00.
So I'm going to drop the link inthe show notes for you, but I
show you how to create a month for the content in two hours by
using that hyper focus. And pro tip here, I love to use
voice memos. My phone has probably more voice
memos than photos because when Iam in this full hyper focus
(07:52):
mode, I talk so fast and I just capture everything.
And then I use AI or I go back and I go through it to decipher
what exactly I said and how do Iturn that into content.
But the trick is having systems to capture the chaos.
Right now, it's just kind of floating in your head.
It's written on 18 different notebooks.
Use whatever tool actually worksfor you.
(08:13):
Notes, app, voice memos, random napkins, you know, whatever the
best system is, the one that you'll actually use.
Strategy #2 the consistency hack.
So now about the consistency thing.
The secret isn't posting exactlyat 9:00 AM every Tuesday.
The secret is being consistentlyYou consistently posting means
(08:34):
absolutely nothing if your content sounds like it was
written by all 8 of your personalities.
Your audience doesn't need you to post daily.
OK? I again, I do recommend it
because you learn so much by showing up and you ultimately
and you ultimately get better atcontent when you do more of it.
But they need to know that when you do post, it's going to be
(08:56):
worth their time. They need to trust you, OK.
And so instead of I post at 9:00AM everyday, I want you to think
when I post, I know it's going to be a deep dive into something
fascinating. Or instead of my brain colors
are always blue and wine. My content always makes me think
differently about my business, right?
So your audience would rather get 2 brilliant post a month
(09:19):
than 30 mediocre ones. Trust me on this.
But again, I'm telling you rightnow, if you're struggling to
create content, it is lack of direction is lack of clarity.
And that is my absolute favoritething to give people because
when you have direction, you canrun, you can go for it, you can
give it 110%. But right now, lacking
(09:40):
direction, not sure of what you're doing in your business,
not feeling confident, you don'twant to create content.
And so subconsciously you are making it hard.
All right, And the last strategyhere, embracing the pivot.
All right, embracing the pivot. So look, don't hide it.
Own it, all right, own it. I went down a rabbit hole about
(10:02):
God knows what yesterday and it took me like 2 hours to get out
of it, but it taught me so much about scaling my business
because it was like, you know what?
This is what's holding me back. Your ability to connect random
dots is fascinating. Your tendency to find business
lessons and where places is engaging and your random
sessions often lead to brilliantideas that purely our business
(10:23):
focused competitors miss. I know an ADHD entrepreneur who
pivoted from talking about productivity to talking about
productivity for people with chronic illness because she got
sick. She hyper focused on research
and realized there was a massivegap in that market.
That inconsistency became her most successful business pivot.
So stop apologizing for your brain.
(10:43):
It's time to start leveraging itas we wrap up this episode.
You know, I want to give you some action steps here.
So first I want you to create your hyper focus emergency kit.
Set up your simple, simple capture system.
Now brain dock voice memo app, whatever works.
If you are a voice memo person like me, you got to try voice
(11:05):
notes. AII have done reels on this.
That app changed my entire life.It is voice memos on steroids
and it summarizes. And it's not just voice memos.
OK, I can put any link to it to any video, YouTube video, a
podcast episode, doesn't matter and it gives me the top
takeaways. It summarizes it for me and it's
(11:25):
amazing because that is off to my rabbit holes.
Is me wanting to watch videos orcontent, take in new content.
Game changer. So definitely check out the show
notes for that action step #2 define your consistency around
value, not schedule. So when I think about this when
I post, my audience knows they'll get XYZ.
Make that your consistent promise.
(11:46):
I want you to batch content during your natural energy
cycles, not an arbitrary calendar date.
Pay attention to when your brainwants to create and really ride
that wave. And the last thing I want you to
do, I want you to stop apologizing for your pivots, OK?
I want you to reframe them as aslearn learning.
So pay attention to when you're trying to make things perfect.
(12:09):
Your random post that you're embarrassed might be exactly
what someone needed to hear today.
I want you to think about it like this.
I've been obsessing over XYZ andhere's what it taught me about
my business. And a last bonus tip here, find
one accountability buddy who also has ADHD or or lack of
focus and check in with them daily or every other day or
(12:30):
weekly. Not to shame each other for
inconsistency, but to celebrate.That is why memberships are so
important. That's why my focus in free
membership, that's part of it, is not just connecting with me
and learning from me, but connecting with others.
OK, so look, marketing with ADHDisn't about fighting your brain.
It's about designing systems that work with your beautiful,
chaotic, brilliant mind. And your inconsistency isn't a
(12:52):
flaw. Your random tangents aren't
unprofessional. Your hyper focus sessions aren't
wasteful. They're all part of what makes
your marketing memorable in a world of beige business content.
So stop trying to be the marketer you think you should be
and start being the marketer only you can be.
So that's it for today's episode.
If this resonated with you, share it with another
(13:12):
entrepreneur who needs to hear it.
Take a screenshot, throw it in your stories, and tag me at
Socially dot. Awesome.
Your ADHD brain is a feature. OK, it's not a bug.
And until next time, make it simple, make it social, make it
awesome.
All right, I need to ask you something.
I just. I need to know how many
brilliant business ideas have you had in the shower just this
week? Seriously, count them because
I'm awake. How many of those have you
actually put into your business or have they made it to your
social media? Yeah, that's what I thought.
(00:20):
So here's what's fascinating. And I learned this the hard way
after years of beating myself upabout it.
ADHD entrepreneurs are idea machines.
We come up with more creative marketing concepts before our
morning coffee than most people generate in a month, and we see
connections that other people miss.
(00:40):
We have all of this insight thatcould revolutionize entire
industries, but then we don't post anything for three weeks
because we can't decide between 17 different brand aesthetics.
And we're pretty sure our judge is our audience and it will keep
us from pivoting business tips that deep dive about how, I
(01:01):
don't know, Penguin colonies relate to team management.
So if you're listening to this while you're reorganizing your
desk right now for the third time today instead of working on
that marketing campaign you planned last month, we
definitely need to talk today. We're going to be solving the
marketing dilemma that keeps adding up and it keeps every
ADHD entrepreneur up at night. It is that internal battle
(01:24):
between and your brilliant, chaotic creativity and the
marketing world's obsession withconsistency.
So grab your emotional support beverage because we're about to
figure out how to market your business without losing your
mind or what's left of it. So let me paint you a picture.
(01:59):
It's Monday morning and you're fired up, right?
You've got 17 brilliant content ideas, a color-coded content
calendar that would make Marie can do weep with joy and enough
motivation to fuel, I don't know, small rocket.
But by Wednesday you've posted nothing.
Your content calendar is buried under 3 browser tabs about
(02:20):
productivity hacks for entrepreneurs.
You got 1/2 finished course on reels and a random business idea
you definitely need to research right now.
I get it, I know where you are, I have been where you are.
I am still sometimes where you are and I have to re evaluate
how I'm running my business because here's the thing, the
marketing world keeps telling usthat consistency is key, right?
(02:42):
Post daily, be everywhere, have a unified brand voice.
But nobody told our ADHD brains that memo.
And so we're over here like unified brand voice.
I have 17 different personalities before noon.
One day you're posting motivational quotes because
you're feeling professional. The next day you're like, oh, I
need to have neon gradient text next.
(03:05):
Suddenly your brand looks like, you know, a rave threw up a
LinkedIn. And don't get me started on
scheduling content because I'm telling you right now, I talk
about this all the time in my membership.
But we make these beautiful contact calendars and then
completely ignore them because Wednesday's planned post about,
you know, three business taps feels boring when you just
(03:27):
discovered this fascinating world of AI.
And obviously your audience needs to know about this right
now. So you scrap everything you've
done and you start over. And you were obsessed with
starting over. And the worst part is we beat
ourselves up about it. We see other entrepreneurs that
are posting daily, heck, some ofthem 345 times a day.
(03:48):
I don't even know how they do it, to be honest.
And they're maintaining these perfect aesthetic feeds.
And we are just like, gosh, which we're I'm failing.
But nobody tells you. Maybe the problem isn't you.
Maybe the solution isn't fighting your ADHD brain.
Maybe it is working with it. And so I want you to have kind
of a reframe today. Your ADHD is not the problem.
(04:08):
So let's flip the script for a hot minute.
What if I told you that you're inconsistent scattered idea
machine is actually your marketing superpower?
Think about it. I mean, while you're
neurotypical competitors are over here on Instagram and
they're posting the same Monday motivation quote again or the
same reel they posted 20 times in the last month because heck,
(04:30):
it gets more views than the others.
You're over here having a breakdown about your industry
because you connected 3 completely random dots that no
one else could see. And your hyper focus isn't a
bug, it's a feature. You become the person who knows
everything about one weird corner of your industry.
And that's creativity. That is pricing genius.
(04:52):
And that randomness makes you feel unprofessional.
That's what makes people stop scrolling.
That's what makes them remember you.
So I had a one-on-one client previously who felt terrible
about her Instagram feed becauseshe was in VA and that was her
entire job, right? Is is to be able to post content
for other people. And she's like, God, it just
looks like Skittles over here. Just a rainbow threw up.
(05:14):
And, you know, there is some truth.
I don't know if you've ever heard this.
I have always heard it and I am living proof of it, to be
honest. But we are our own worst
customer, right? When we're putting so much
energy into serving our customers, a lot of times we
don't give the attention to our own marketing.
So I did have to kind of bring her about down to earth and be
like, yo, it's OK. Like, your customers are happy.
(05:37):
All right? But it turns out that her
audience loved the variety. So we did some like just really
simple polls on her Instagram stories and they said that her
content was the most interestingthing because they never knew
what to expect. And that's not usually what you
want to hear. But it turned out that her
specific audience loved that because they never knew what she
was going to say next or what random VA tip or productivity
(06:01):
tips she was going to give them.And so here is your first
mindset shift I want you to kindof sit with today.
Stop trying to be the consistentcontent machine just because you
know that's what you're supposedto do.
Content should be valuable, and that is the ultimate goal.
Now, I can promise you this because I do recommend, do you
(06:24):
recommend that you stay consistent with content?
And consistency looks completelydifferent for us.
We talk about this all the time.But when you have clarity in
your business and your directionand who you're serving and how
you're serving them, you would be shocked how easy content will
become for you to want to be a valuable resource even with the
chaotic brain. But right now that's hard for
(06:45):
you because you're beating yourself up constantly.
So I want to give you a couple quick strategies today.
Number one, getting tactical. OK, first strategy, batching
content creation. I talk about this all the time.
My content Sprint system is likethe number one method to do
this. But I want you to forget what
productivity geniuses tell you about batching content every
Sunday from 2:00 to 4:00. That's not how our brains work.
(07:07):
We can't schedule hyper focus like a dentist appointment.
So instead I want you to create hyper focus emergency kits.
So when you feel that magical moment coming on, you know when
you suddenly understand everything about life in
business and you're like you drop everything and create
content. I keep a running parking lot,
digital parking lot, OK, where Ithrow up every random business
idea ever, funny observations, anything.
(07:29):
I realize when that hyper focus hits, I just start batching.
And again, my content Sprint system, it's only $37.00.
So I'm going to drop the link inthe show notes for you, but I
show you how to create a month for the content in two hours by
using that hyper focus. And pro tip here, I love to use
voice memos. My phone has probably more voice
memos than photos because when Iam in this full hyper focus
(07:52):
mode, I talk so fast and I just capture everything.
And then I use AI or I go back and I go through it to decipher
what exactly I said and how do Iturn that into content.
But the trick is having systems to capture the chaos.
Right now, it's just kind of floating in your head.
It's written on 18 different notebooks.
Use whatever tool actually worksfor you.
(08:13):
Notes, app, voice memos, random napkins, you know, whatever the
best system is, the one that you'll actually use.
Strategy #2 the consistency hack.
So now about the consistency thing.
The secret isn't posting exactlyat 9:00 AM every Tuesday.
The secret is being consistentlyYou consistently posting means
(08:34):
absolutely nothing if your content sounds like it was
written by all 8 of your personalities.
Your audience doesn't need you to post daily.
OK? I again, I do recommend it
because you learn so much by showing up and you ultimately
and you ultimately get better atcontent when you do more of it.
But they need to know that when you do post, it's going to be
(08:56):
worth their time. They need to trust you, OK.
And so instead of I post at 9:00AM everyday, I want you to think
when I post, I know it's going to be a deep dive into something
fascinating. Or instead of my brain colors
are always blue and wine. My content always makes me think
differently about my business, right?
So your audience would rather get 2 brilliant post a month
(09:19):
than 30 mediocre ones. Trust me on this.
But again, I'm telling you rightnow, if you're struggling to
create content, it is lack of direction is lack of clarity.
And that is my absolute favoritething to give people because
when you have direction, you canrun, you can go for it, you can
give it 110%. But right now, lacking
(09:40):
direction, not sure of what you're doing in your business,
not feeling confident, you don'twant to create content.
And so subconsciously you are making it hard.
All right, And the last strategyhere, embracing the pivot.
All right, embracing the pivot. So look, don't hide it.
Own it, all right, own it. I went down a rabbit hole about
(10:02):
God knows what yesterday and it took me like 2 hours to get out
of it, but it taught me so much about scaling my business
because it was like, you know what?
This is what's holding me back. Your ability to connect random
dots is fascinating. Your tendency to find business
lessons and where places is engaging and your random
sessions often lead to brilliantideas that purely our business
(10:23):
focused competitors miss. I know an ADHD entrepreneur who
pivoted from talking about productivity to talking about
productivity for people with chronic illness because she got
sick. She hyper focused on research
and realized there was a massivegap in that market.
That inconsistency became her most successful business pivot.
So stop apologizing for your brain.
(10:43):
It's time to start leveraging itas we wrap up this episode.
You know, I want to give you some action steps here.
So first I want you to create your hyper focus emergency kit.
Set up your simple, simple capture system.
Now brain dock voice memo app, whatever works.
If you are a voice memo person like me, you got to try voice
(11:05):
notes. AII have done reels on this.
That app changed my entire life.It is voice memos on steroids
and it summarizes. And it's not just voice memos.
OK, I can put any link to it to any video, YouTube video, a
podcast episode, doesn't matter and it gives me the top
takeaways. It summarizes it for me and it's
(11:25):
amazing because that is off to my rabbit holes.
Is me wanting to watch videos orcontent, take in new content.
Game changer. So definitely check out the show
notes for that action step #2 define your consistency around
value, not schedule. So when I think about this when
I post, my audience knows they'll get XYZ.
Make that your consistent promise.
(11:46):
I want you to batch content during your natural energy
cycles, not an arbitrary calendar date.
Pay attention to when your brainwants to create and really ride
that wave. And the last thing I want you to
do, I want you to stop apologizing for your pivots, OK?
I want you to reframe them as aslearn learning.
So pay attention to when you're trying to make things perfect.
(12:09):
Your random post that you're embarrassed might be exactly
what someone needed to hear today.
I want you to think about it like this.
I've been obsessing over XYZ andhere's what it taught me about
my business. And a last bonus tip here, find
one accountability buddy who also has ADHD or or lack of
focus and check in with them daily or every other day or
(12:30):
weekly. Not to shame each other for
inconsistency, but to celebrate.That is why memberships are so
important. That's why my focus in free
membership, that's part of it, is not just connecting with me
and learning from me, but connecting with others.
OK, so look, marketing with ADHDisn't about fighting your brain.
It's about designing systems that work with your beautiful,
chaotic, brilliant mind. And your inconsistency isn't a
(12:52):
flaw. Your random tangents aren't
unprofessional. Your hyper focus sessions aren't
wasteful. They're all part of what makes
your marketing memorable in a world of beige business content.
So stop trying to be the marketer you think you should be
and start being the marketer only you can be.
So that's it for today's episode.
If this resonated with you, share it with another
(13:12):
entrepreneur who needs to hear it.
Take a screenshot, throw it in your stories, and tag me at
Socially dot. Awesome.
Your ADHD brain is a feature. OK, it's not a bug.
And until next time, make it simple, make it social, make it
awesome.
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My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
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