All Episodes

October 21, 2025 14 mins

Full Show Notes Here: https://linkly.link/2GmKo

You finally get into flow. Your brain’s firing on all cylinders. You’re unstoppable.
So you push harder. You stay up until 2 AM, knocking out everything you can.....because who knows when this kind of focus will come back again?

Then the crash hits.
You wake up foggy, fried, and useless for three days.

This is The Focus Trap and it’s the #1 reason ADHD entrepreneurs burn out faster than anyone else.

In this 12-minute episode, Alyece breaks down:
💥 Why ADHD brains don’t give warning signs before burnout💥 How the boom-bust cycle wrecks your productivity💥 What “working with your nervous system” actually means💥 Five ADHD-friendly strategies to harness hyperfocus without collapsing afterward

🎧 Listen if you’ve ever said, “I finally had a good day...so I overdid it.”

Mentioned in this episode:

Follow Alyece:
Instagram → @socially.ausome
Website → sociallyausome.com
Podcast → The ADHD CEO


Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
So you finally get into flow andyour brain is working.
You're crushing everything. All your tasks are getting done,
everything feels possible. And so you push harder, you keep
going. You ride the hyper focus wave
until what, 2:00 AM? Because who knows when you'll
feel this productive again. And then you wake up the next
day completely depleted, feelinglike a total potato.

(00:21):
You can't focus on anything, andyour brain feels like static.
And so you spend the next three days trying to recover from one
good working session. This is the focus strap, and
it's why neurodivergent entrepreneurs burnout faster
than anyone else. And the very thing that makes
you productive is the thing thatcan destroy you.

(00:43):
Let's talk today about how to break this cycle.
Yo-yo, yo, Mr. Lee, say it right.
No cap. ADHDCEO.
Yeah, We run this track systems that slap brains built

(01:03):
different. We make sales in our sleep.
Yeah, the hustle's efficient. This ain't fluff.
Nah, this is strategy raw for the ADHD minds breaking every yo
law. Hit subscribe.
Go miss a single show. We're running on dopamine.
Let's go. Let's go, let's go.
So here's the pattern you're probably stuck in.
You have inconsistent energy andconsistent focus, and some days

(01:24):
your brain works. Most day it doesn't.
So when you finally have a good day, you try to do everything.
All the tasks, all the clients, all the content, everything
you've been putting off, and youwork for 12 hours straight.
You skip meals, you don't go to the bathroom.
You're ignoring your body's likesignals because you're terrified
this productive window will close and you'll be back to
struggling. And then it crashes hard and you

(01:47):
spend the next week barely functional, beating yourself up
for not being able to maintain that pace.
And what no one tells you about this is this isn't really a
discipline problem, OK? This is your like, nervous
system trying to protect you from yourself.
And ADHD brains don't have the same internal regulation systems
that neurotypical brains have. And so we don't feel tired until

(02:09):
we're completely depleted. We don't notice hunger or thirst
when we're hyper focused. We push past our limits without
realizing we're doing it. And the business world rewards
this type of behavior, right. Hustle harder sleep when your
dad push through. But for ADHD brains, pushing
through leads straight to burnout.
Not the I need a vacation kind the like I can't get out of bed

(02:31):
for a week kind. And so I want to talk about the
stories you kind of tell yourself that make the burnout
worse. This like I have to work when my
brain works belief. You've convinced yourself that
because your focus is unpredictable, you need to
maximize every productive moment.
So when hyper focus hits, you exploit it until there's nothing
left. And so it feels logical.

(02:52):
But that is the exact thing creating this boom bust cycle
that destroys your health. And so inside ADHD preneur
Academy, you know, This is why Italk about sustainable focus
strategies and ways to harness that hyper focus without burning
out because working with your ADHD doesn't mean working
yourself into the ground. And so the rest is wasted time

(03:13):
trapped. This is something else I see
very often is ADHD brains are like terrible at resting.
I know I am right. If I take a day to be a couch
potato, I'm like, OK, what can Ido on my phone while this just
plays in the background? Of course I end up rewinding 100
times because I wasn't paying attention to the actual show.
But like, how can I rest and be more productive resting right?

(03:34):
Even when we're exhausted and our brains are still going.
So we convince ourselves that ifwe're not producing, we're
wasting time. And rest is when your brain
processes consolidated recharges.
Without it, you're just done. You're not just tired, you're
actively degrading your cognitive function.
And so that's why inside my focus of free membership, we
work on redefining kind of what productivity and looks like and

(03:57):
including rest in it because youcan't outrun your nervous system
and its need for recovery. Another thing I very often see
is the like, I could push through and look, there are
going to be times in your business where you will have to
push through. There's going to be a deadline,
There's going to be one that's like super crunched and it just
has to happen. But neurotypical people can push
through fatigue to a degree, buttheir brains kind of give them

(04:18):
this warning signal before they just hit a wall.
Our brains don't do that. We go from I'm fine to I can't
function with no middle ground. So by the time you realize you
need to rest, you're kind of already in burnout territory.
And so this isn't a willpower problem, OK?
It's not that you don't want it bad enough.
This is a neurological reality that you need to plan around.

(04:39):
And so I want to talk a little bit too to you about this hustle
culture and how it teaches, you know, that accelerates ADHD
burnout and what they're teaching.
So I know one thing I hear very often, like in my community, in
my comments from other entrepreneurs, is you know,
consistency is key. And and that's true, right?
You got to build habits to make it second nature to do.

(05:00):
But every business coach out there tells you, show up
consistently, post everyday, work regular hours, maintain
city output. And a lot of that is, is true.
It's great advice, but ADHD brains don't work consistently.
We work in bursts and valleys. Trying to force consistent
output when your brain isn't built for it that way is a one
way ticket to burnout. So what I like to teach my
clients is, you know, there is away to be consistent without you

(05:22):
being on every day. It's called scheduling tools,
planning automation, period. And so you don't have to be
consistently on. You just need to be strategic
about when and how you work to plan for that.
And this is definitely somethinglike I said, I deep dive in with
my clients and I even offer growth game plan sessions.
If you've never heard of that, where you know, I do a full

(05:43):
business audit for you of your, of your content, your offers,
your sales pages, all of that and let you know like where you
need to streamline and automate to be able to give you some of
that time back and pull away some of that burnout.
Because building a business model that works with your
energy patterns is the only way you're going to be sustainable
as a neurodivergent entrepreneur.

(06:04):
Another thing, and I truly believe this at my core, I used
to honestly brag about it, whichis kind of embarrassing now, but
the more hours equal more success.
There's kind of this idea like the more time you put in, the
more successful you'll be. So you work longer hours than
everyone else, thinking it'll compensate for the days that
your brain doesn't work. But yes, there were a lot of

(06:25):
days in the beginning of my business where I think I was at
my computer 24 hours. It's kind of like I said, it's
embarrassing now to think about.Like man, I really did miss out
a lot of life that year, but howmuch of that time was I actually
like depleted and not really putting out anything quality
wise? More hours doesn't necessarily
equal more output, it just equals faster burnout.

(06:47):
So quality focused work beats quantity of exhaustive work
every single time. And so you've been taught that
taking breaks means you're not committed, that resting is lazy.
But if you're serious about success, rest and recoup time
has to be a priority. And so this mindset of self-care
is selfish, is dangerous for us because we already struggle with

(07:08):
guilt about our inconsistent productivity.
So we punish ourselves and overwork to prove we're trying
hard enough. But burnout doesn't care about
how hard you're trying. It just here cares about what
comes out of it, right? It just happens when you ignore
your limits long enough. And so my breakthrough came when
I realized, you know, I wasn't burning out because I wasn't

(07:30):
working hard enough. I was burning out because I was
working against my body. And I know that sounds like so
woo woo was the only word I can come up with, But I mean, my
brain would just go, go, go, butmy body could not.
And so I stopped trying to matchthe work schedules that I had
been trained to do in corporate.I stopped feeling guilty about

(07:51):
needing more rest. I started building my business
around my actual capacity, not the capacity I wished I had.
And the paradox here is I becamemore productive not because I
worked more hours, but because Istopped spending half of my time
recovering from overworking. And so you can't hustle your way
out of ADHD, can you use it as an excuse to be lazy?

(08:11):
100% conversations with people all the time that are like,
well, that's not how my ADHD works.
And I'm like, well, that's because you're not taking any of
the advice, but you can only build systems that protect you
from the focus trap. And again, that's what I do with
my my clients is really teachingthem that sustainable business
strategies are so important if you want to be in business for a
long time, if you want to be profitable, period, The end.

(08:34):
So if you've ever listened to myepisodes, you know, I'm super
tactical. I don't like the Gray area of
concepts. I want to give you like action
items. So here, here we go.
Here's how you can actually prevent burnout when your brain
doesn't give you like reliable warning signals #1 the energy
budget system. So you have a limited amount of
time of focus energy every day. And it's so funny because I'm,

(08:55):
you know, really getting my bookready to be out at the end of
this year. And I was just writing like the
whole chapter about your peak times.
But it's not infinite. Just because you're hyper
focusing doesn't mean you have unlimited amount of energy.
So you need to budget it kind oflike money.
So like your high value task at your premium, focus energy.
Everything else gets low energy or eliminated or outsourced,

(09:16):
period. The end.
But like an example, right? Client work should probably
happen during your peak hours. Those people are already paying
you admin tasks and those types of things should happen during
your low energy window. Emails get batched once a week.
You skim them every day, but youdon't need to get them to 0
every day. OK.
When you treat your focus as a finite resource, you'll stop

(09:36):
wasting it on things that don't really move your business
forward. So I want you to look at
tracking your energy for a week.Not when you have high focus or
medium focus or low focus, but like actual energy levels.
Are you a one? Are you a 10?
Are you a 5? When you start to kind of notice
your patterns, you'll be able toreally, really show up on those
needle moving tasks #2 here is set a timer for your hyper focus

(09:59):
sessions and a hard stop rule. So when it goes off, you stop
even if you're in the flow. I know it's hard.
Oh my gosh, sometimes I just want to vomit if I have to stop
in front in the middle of something.
But it feels counterintuitive, Iknow.
But when you stop while you still have energy, it prevents
you from crashing the next day. So however long you're hyper
focus sprints are right now, adjust that based on your limits

(10:23):
and respect that timer. It's a deadline.
So download a timer app, get youon Alexa, whatever you got to
do. But this is so important for you
to get up, move your body, drinksome water, eat something, step
away from the screen. OK.
Another thing that you should have as a recovery first
calendar. So most people schedule work 1st
and fit rest around it. We kind of have to do the
opposite. And I've done this a lot my

(10:45):
business this year with completely unplugging on the
weekends. If I post content, it's in my
drafts and I'll just go click post.
Or if I got it into my scheduling tool, it was pre
scheduled. I don't go on social media on
the weekends. I know it sounds crazy, but
Saturday I'm usually at the softball field all day, Sunday
it is just me. Whether I'm cleaning my house
doesn't matter, but my free timedoesn't equal free time.

(11:06):
And so I have to block out that recovery time and protect it.
And that also includes like daily breaks, weekly downtime,
monthly rest days, you know, nonnegotiables.
It's so important for you to open your calendar right now and
block out some rest periods. Treat them as unmovable because
you might be thinking, oh, well,if I, if I'm not doing work
during that time, I'm losing money.
You're losing money the rest of the time because you're so burnt

(11:28):
out. People are only getting half of
you. And since your brain won't tell
you when you're approaching burnout, you need kind of some
external indicators, right? Some physical signs, Skipping
meals, poor sleep, getting sick frequently.
Everything feels hard. Being extra irritable, crying
easily, feeling numb, avoiding people, can't make decisions.
You're forgetting the obvious things.
You're unable to start tasks. When you notice these are

(11:50):
happening, it's kind of a warning sign for you.
So you need to really get in tune with what this looks like
every day. And a lot of times this is being
honest with yourself, not just avoiding it.
And the last thing just in case you need this because I feel
like sometimes I need it too. Permission to rest, OK, if you
need explicit permission to restbecause your brain won't give it
to you, I'm giving it to you right now.

(12:10):
I'm giving it to you right now, OK.
And again, I'll be talking a lotabout my entire system for this
and flow first thinking my book coming out later this year.
But I'll have the link in the show notes for you if you want
to get on the wait list for whenit it's launched.
Because the 1st 50 people in thewait list that make a purchase
will definitely get some super special secret bonuses.

(12:31):
But I want you to kind of write out your rest protocol right
now. What signals trigger what
actions, right? I'm going to take a full day off
with guilt when I start feeling like this.
When I'm irritable and foggy, I will take all non essential
things off of my To Do List and focus on one.
Some really quick prevention strategies for burnout for you
as well. Set multiple alarms, prep food

(12:52):
before you start. Use body doubling to help you
take breaks. OK during those low energy days,
lower your standards a little bit.
I know it's hard, but it's OK tohave low output days.
Those are natural and for guilt management because I know you're
going to feel guilty about resting.
Remember that burning out helps absolutely no one.
Absolutely no one. And so I do kind of daily tips
like this inside. I'd unmasked my free Telegram

(13:13):
community, so I'll have the linkto that in the show notes as
well. But definitely jump in there for
like accountability around actually taking breaks because
our brains need external accountability, Forrest, not
just work. And so the focus trap is real.
And if you're listening to this and recognizing yourself, you're
probably closer to burnout than you realize.
So this is your permission to stop punishing yourself and to

(13:35):
rest before you crash to build your business around your actual
capacity instead of the capacityyou think you should have.
This is not a marathon, OK? This is a marathon, not a
Sprint. And you can't win a marathon by
sprinting until you collapse. Pick one strategy from what we
talked about today. Just one.
Implement it this week. Don't try to overhaul your
entire approach. This is that trap talking to

(13:57):
you. And if this episode made you
realize you're in the focus trap, share it with another ADHD
entrepreneur. Take a screenshot of you
listening to this. Throw out your stories.
Tag me on IG at socially dot. Awesome.
I'll have my like in the show notes as well.
But I want to celebrate you. I want to know what you're doing
here and how you're going to start building sustainably.
Sometimes we just need someone else to tell us it's OK to slow

(14:18):
down. And so I'm here telling you that
today. So if you're ready to build, you
know, sustainable business strategy, check out the Academy
as well because your business needs you functional long term,
not just brilliant for two weeksand then burned out for three
months. Until next time, make it simple,
make it social, and make it awesome.
Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.