November 11, 2025 • 17 mins
FULL SHOW NOTES ARE HERE: https://linkly.link/2KK5q
In this episode, Alyece goes all-in on the ADHD entrepreneur's biggest trap... waiting for perfect.
You’ve got 90% of your product done, email sequence ready, offer outlined… and yet, it’s still sitting in your Google Drive.
That’s not strategy. That’s perfectionism in disguise. And it’s costing you sales, momentum, and confidence.
This episode breaks down:
Why perfectionism is really fear, not high standards
The sneaky belief that “it reflects badly on me”
How tweaking too long actually tanks launches
Why “one more module” is usually sabotage
5 tactical strategies to beat perfectionism and finally LAUNCH
Alyece doesn’t hold back ... she’s giving you deadlines, mindset flips, and the real reason your competitor with the meh offer is outselling you.
You’ll walk away with:
A clear launch plan (even if your offer is messy)
A deadline that works with your ADHD brain
A reminder that “perfect never ships, but progress pays”
If you’ve got half-built offers, abandoned courses, or sticky notes full of dreams ... this is your wake-up call.
🔗 Links & Mentions:
🎯 Join the waitlist for the “Flow First” Book: https://linkly.link/2KMlf
🎓 Check out the SLEIGH Your Business Course: https://linkly.link/2KgbV
🔥 Join the free Telegram “Unmasked” Community: https://linkly.link/2F5fT
✌️Check out the Focused & Free Membership: https://linkly.link/2EtHK
💬 DM Alyece your launch date: @socially.ausome on IG
📸 Screenshot this episode, tag @socially.ausome, and share what you’re launching in the next 14 days. Let Alyece keep you accountable.
📝 Leave a review ... takes 3 seconds, means the world, and helps more ADHD entrepreneurs find the help they actually need.
Takeaways
Struggles shape who we are and how we show up.
Sharing struggles can enhance customer perception.
Authenticity is key to building trust with customers.
Vulnerability can create deeper connections.
Customers value transparency in relationships.
Honesty leads to customer loyalty.
Embracing challenges is part of the journey.
Realness resonates with audiences.
Trust is built through shared experiences.
Transparency fosters stronger relationships.
Sound Bites
"They make us the best."
"Honesty fosters loyalty."
"Struggles are part of the journey."
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Our struggles and who we are, who we show up as, they make us
better, they make us the best. And so sometimes if you're not
sharing those struggles or sharing that part of the
journey, it's almost that idea of it's too good to be true.
And so your customers may be thinking that if you're trying
to make everything perfect, so your product is 90% done and
(00:22):
your e-mail sequence is written,your offer is built, but
something just like feels awe, not broken, just not perfect.
So you don't send it, you tweak,you redesign, you rewrite, and
three weeks pass, Nothing is done, nothing is launched,
nothing is out there. No one's buying it because it's
not for sale. And meanwhile, your competitor,
(00:43):
that person you're watching on Instagram with a mediocre
product compared to you, launched last week and made
their first 10 sales. ADHD entrepreneurs live and a
specific paradox. And today, that's exactly what
we're talking about. Why you're avoiding getting your
product launched and how to finally stop the avoidance of
(01:04):
making those sales and most importantly, making your
business profitable. Let's dive into it.
Yes. Yo-yo, yo, Mr. Lee.
Say it right. No cap.
ADHDCEO. Yeah, We run this track.
(01:25):
Systems that slap brains built different.
We make sales in our sleep. Yeah, the hustle's efficient.
This ain't fluff. Nah.
This is strategy raw for the ADHD minds breaking.
Never your law. Hit subscribe.
You'll miss a single show. We're running on dopamine.
Let's go. Let's.
Go, let's go. So we move fast, right?
(01:50):
We ship ideas really quickly andwe iterate them on the fly.
But when we care about something, when it matters, when
it represents us and our work, we often freeze.
And that's not necessarily your ADHD.
That's perfectionism. And perfectionism isn't really
about standards, OK? It's about fear.
Fear that people will see your work and judge it, or judge you
(02:10):
or reject you, or find that you're not credible or you're
lacking somewhere. And that cost to perfectionism
for entrepreneurs is really brutal because it's revenue that
doesn't get made, its customers who never find you, it's impact
that never happens. And so it's playing small
because small feels safer than imperfect.
And we've done so many episodes on the fear of rejection and
(02:33):
rejection sensitivity dysphoria.So definitely go check them out.
But you often believe if it's not perfect, it reflects badly
on me. And this is really a sneaky
belief, OK? Because it feels true.
If your website has a typo, people will think that you're or
you don't know how to spell right.
If your course isn't totally comprehensive, people will feel
like they got ripped off or theydidn't get their money's worth.
(02:55):
If your e-mail list or your e-mail isn't perfectly written,
you are worried people are goingto think it sounds
unprofessional or they're going to unsubscribe.
And so what's actually true is people don't always expect
perfection. I know we think that they do in
our brain, but they don't. They expect authenticity.
They expect you to show up with something valuable.
And perfectionism is like this internal standard that nobody
(03:17):
actually wants. It's you putting pressure on you
going to talk a lot about this and flow first thinking the book
that's coming out later this year and and we'll talk about
exactly how to address that. We're going to talk about some
of that today. If you haven't already jumped on
the wait list for that, definitely do that in the show
notes. But the whole concept is about
working with your brain instead of against it.
(03:39):
And when you realize that that belief of if I'm not perfect,
people aren't going to want to work with me, that entire belief
is what is holding you back in your business.
And that means putting it out there before it's done, putting
it out there 80% finished. I have an 80% rule.
Not necessarily when it's perfect, you can always go back
(04:00):
and make it better. But perfect never ships is what
I used to say all the time when selling physical products.
Perfect never ships. If you're selling a digital
product or you're a service provider, shipping is you
showing up, being out there, putting it for sale.
And so think about auditing yourlast three launches, and if you
haven't had three launches, audit your last three project
ideas. If they're still sitting in your
(04:22):
Google Drive, never got launched, never actually sold
them, go look at them honestly. Were they slowed down by you
trying to make them perfect? Because what happens is when you
spend too much time trying to make it perfect, you either get
overwhelmed and never complete it, obviously, AKA it never gets
for sale, or you get bored with it and it never gets launched
and you go start something new and the cycle repeats.
(04:44):
So think about this as a whole. Are you telling yourself that
it's going to reflect badly on me?
Another thing that I very often see when we're talking about,
you know, an entrepreneur that'sbeen working on something
forever and it's still not out there.
More features means better products.
So we keep adding to it and adding to it.
And one more thing, one more thing trap.
You're you're ready to launch your course.
(05:04):
It's been ready, but you think Ishould add one more module or
one more workbook or one more bonus.
And each edition feels like it makes the product better, but it
pushes your your launch further and further away.
And so our brains specifically struggle with this because we
can see all the possibilities, right?
You're not lacking creativity asan ADHD entrepreneur all the
(05:25):
way. Something could be better.
I used to get in a lot of trouble for this, by the way.
I would find the holes I still do in plans and projects and
other people's things. And they're not always really
receptive to that, FYI, But all the value we could add.
And so this is honestly the entire reason I created the
focused and free membership because we only can combat that
(05:47):
by building an accountability and deadlines, even if they're
fake deadlines just for us that can't move.
And doing this as an entrepreneur, when you are the
person in charge of the deadlines, when you are the
person in charge of your work, it's very easy to keep making
that excuse. But when you have a community
watching a deadline set and you ship it or you get it out there
(06:08):
into the world, you're good, you're gravy.
You can always make it better. And so a way for you to kind of
work through this, I want you tolist out everything you want to
include, either your next project or what you've got
launched right now, and cross out everything that's not in the
core offer. OK, that's your 1.0 version.
But I know this from experience.When I first launched my
(06:32):
Academy, I had so many modules in there because I was like,
man, I know about this, I know about this, I know about this, I
can add this, I can add this. And all I did was overwhelm the
hell out of people. That's all I did.
And you're probably doing that too.
So think about this. Is that part of the reason
you're just sitting on perfecting?
Is it that you feel like it needs more?
(06:52):
More than likely it doesn't. All a course or a program or
product needs is to get from point A to point B.
You don't want your ADHD brain to give them point F&O&Z and
really distract people. And the blast belief that I see
happens all the time. Because this is the whole
paradox, right? Belief 1.
Belief 2. Belief 3 that you're telling
(07:13):
yourself here, number 3 is if I wait a little longer, I'll be
ready or I'll know exactly what to say.
And waiting for certainty is like waiting for the perfect
weather, right? You never know.
The weather man comes on the TV and he tells you what to expect,
but it's almost never accurate. There's always another pattern
coming or surprise cold front orwhatever.
You're not going to feel more confident about your offer if
(07:35):
you wait. You're going to feel more afraid
because the longer you sit with it, the more you second guess
it. You're going to continue to
either talk yourself out of it or 'cause just this fear.
And so excellence happens when you get feedback, when you see
real people interact with your work, when you iterate based on
data, not your internal doubts. And so again, this is like
(07:55):
literally what I teach inside The Academy Is micro testing and
iteration. Launch it, measure it, adjust
it. Don't wait till it's perfect to
do that because I promise you, you might think it's perfect and
then you're going to still have to adjust it.
So think about what would you launch this week if
perfectionism wasn't a factor? What would you put out there in
the world? And so there's a lot of societal
(08:16):
beliefs around a lot of this, right?
People in general think that everything has to be polished in
professional corporate culture just has taught us that
everything gets multiple rounds of review, Everything.
Everything gets fact checked, everything gets buttoned up.
We have a meeting to have a meeting to have a meeting.
We have an e-mail about that meeting.
But your business is in a corporation, especially if
you're a solopreneur. It's an expression of you, your
(08:38):
values, your approach. The most magnetic entrepreneurs
I know have imperfect brands, typos and emails, casual
language, real life showing through.
And their customers love them more for it because they know
who they're doing business with.Another societal belief we could
just crap on is if it's not award-winning, don't release it.
That's bullshit wrapped in aspiration, OK?
(09:00):
Because I'll tell you right now,you don't need to win awards to
help people. You don't need to be the best to
be valuable. You need to be useful, needed,
and real. And do we want to be the best?
Yes, we do. We always want to be the best.
OK, who doesn't want to strive to be the best?
But if you're holding your business back or you're holding
yourself back waiting to be the best, that could be forever.
(09:21):
And so that's part of the reasonI created the Unmasked
Community, which is my free Telegram community to just drop
in real moments sense of my lifeand the shit show that it could
be sometimes because you know our struggles and who we are,
who we show up as, they make us better, they make us the best.
And so sometimes if you're not sharing those struggles or
sharing that part of the journey, it, it's almost that
(09:44):
idea of it's too good to be true.
And so your customers may be thinking that if you're trying
to make everything perfect and other entrepreneurs aren't
waiting for perfection, they're waiting for a solution, they're
waiting for help. They're waiting for someone to
show up and say, I figured it out.
Here's what works. They don't care if it's wrapped
in a perfect packaging. OK.
(10:05):
And so I remember I created an entire course, this is probably
a year and a half ago that I never launched.
It's still sitting in my Google Drive somewhere.
And I was waiting until the videos were, you know, like
professionally produced or something, until the workbooks
were designed perfect, until I had testimonials to prove it
worked. Someone asked me one day, when
will you know it's ready? And I couldn't answer.
(10:28):
There was no like arrival point,ending point, because the honest
answer was probably never. It was never going to feel
ready. I would always see one more
thing I could do or fix or make better, and so I let that hold
me back for way too long. And so after that, I had to just
bless and release that project because it it was a mind twister
(10:51):
for me. But after that, I watched as is
imperfectly homemade videos if needed to be workbooks that I
put together in Canva. Probably a typos in them, but
the response shocked me, not because people said it was
perfect, but because people saidit was exactly what they needed.
And it turns out that perfect and effective are not always the
same thing. And so I want you to think about
(11:12):
this. OK, I'm going to give you 5
bullet points if you've never listened to any of my episodes
of Super Tactical. So I hope you have a pen and
paper. If you don't, that's OK.
You can subscribe to the podcast, download the episode,
come back, listen to it later again.
OK, define good enough before you start.
So if you've got that project that you've been putting off
forever, you haven't gotten it launched.
(11:33):
You're like, I don't know what I'm going to do this but
probably never define what good enough looks like before you
even start it. So this will remove that moving
target problem. You sit down before you build
and you decide what's the minimum viable version of this?
What does it need to include? What's nice to have but not
essential? What's nice to have but you're
(11:53):
adding it because you're scared.This is like a core principle of
our ADHD brains. Especially because we need
external structure. You can't rely on feeling when
someone's someone or something'sdone, OK?
You have to decide in advance. So an outline of what the
product is or what the service is before you start on it and
(12:14):
work from that strategy to set alaunch date and treat it like a
deadline. OK, Fake deadlines are so
important for ADHD brains. We respond to external deadlines
differently than internal. I'll do this eventually type
things so the deadline is real. It has consequences.
Your business date is real too, it just needs to feel real to
your brain. Blocking on your calendar.
(12:35):
Tell someone, make it public. I cannot tell you how many
things I have done, how many workshops I've done, launches
I've done, master classes I've done, where I created a graphic
with the date and put it out there that this is happening On
this date before I even knew what was actually in the
product. Because once I make it public, I
know my fear, right? My fear of being laughed at or
rejected is not going to allow me to miss that deadline.
(12:58):
So your ADHD brain will activatedifferently when there is is a
deadline that's imminent and witnessed by other people.
Strategy three, give feedback onyour 80% version.
OK, not your polished 1. So when it's 7580% done, get it
out there. Real feedback, not your own
internal perfectionism. Show your work to someone who
previous client previous, you know, a business festy, whatever
(13:21):
that is, a mentor if you have one.
I hope you do if you're in business, but this is the time
to get feedback now while you can still improve it.
That feedback will be 10 times more about valuable then
feedback on your finished product and you'll actually get
finished because you have data to guide you on the last final
improvements, right? So by doing this, maybe a lot of
(13:43):
the things you thought you needed to finish they don't even
mention. So it's not really missing, it's
just missing in your brain and you can avoid wasting time on
that stuff. Strategy #4 this kind of
reframes your brain, but use launch and iterate language when
talking to yourself about it because you're not trying to get
it perfect. OK, you're on version 1.0.
(14:04):
You can launch 2.0 later, but you're committing to this
version based on the feedback you got from strategy 3 and know
once it's launched, you are going to launch 2.0 or 1.1,
whatever your version comes downto based on feedback from 1.0.
So what I mean by that? Get it out there, get it
(14:25):
launched. I'm getting it out there On this
date and then 2.0 will happen intwo months based on the feedback
from the people who bought it. Every successful software
company does this. Every app you use launched
imperfect ones and they improvedand updated based on real user
language, you real people, right?
(14:45):
You can do the same thing with your product, your course, your
membership, whatever it is. Let people know you are in.
You're getting the founding rate.
I'm so excited. And then as you launch two point
O3, point O, 4 point O, the price can go up because it's
getting moral perfect. And then strategy #5 remembering
that perfectionism is about you.It's not about them.
(15:06):
This is the permission you probably need, OK?
Your perfectionism isn't protecting your customers, it's
protecting your ego. Your customers don't need
perfection. They need solutions, Help
clarity your expertise. OK?
They don't need perfect, they need you.
And so you need to put this on asticky note or something, your
screensaver. But excellence means launched
(15:27):
means staying safe. All right, so here's your
operational move right now. First, right now, I want you to
write down the project you've been waiting to launch.
Might be one that's 80 to 90% done, might be 20% done.
Might be just on a bunch of sticky notes.
I want you to set your launch date for 14 days from now.
(15:47):
Non negotiable. Now at the time of this going
live, that is the week of Black Friday.
That is the absolute perfect time for you to launch a new
product, do a clean up pass, fixthe obvious things, leave the
tweaks, write your launch announcement.
I have an entire course called Slay Your Business.
You can check that out. I'll put it in the show notes
(16:08):
for you, but it is everything you need to know about making
the biggest cash month yet. Black Friday week.
You need to write it right now so you're committed.
Invite feedback from your community, OK, people who get
it, not people who will make youmore perfectionist.
But if you can commit this second to finishing that product
(16:28):
and launching it 14 days from now, this could be your biggest
month yet. This is where people's wallets
are out Black Friday weeks, the perfect time.
Perfectionism isn't excellence, OK?
It is fear. Wearing a professional outfit.
Excellence is is shipping something good?
Is getting it out there, gettingfeedback back, improving,
shipping it again. Your customers are waiting for
(16:48):
version 1.0, not version perfect.
And the version you ship this week or two weeks from now will
change someone's business. Your ADHD perspective on getting
things done faster, better, differently, People need that.
People need that. OK, so as always, if you got any
value out of this episode at all, leaving our review is the
absolute best compliment you cangive.
(17:09):
It takes 3 seconds. Literally takes 3 seconds.
And I appreciate every single one of them.
I read, read every single one ofthem.
Make sure you subscribed so you never miss an episode.
We actually have some really funguest episodes coming up.
And as always, if you are going to do the action items and
you're going to set that launch for Black Friday week, I want
you to shoot me Adm Take a screenshot of you listening to
(17:31):
this. Throw out your stories, tag me
at Sasha dot Awesome and IG, send me Adm and say I just
listened to episode 189 and I amlaunching this product in two
freaking weeks. I'm ready.
Let's go. I want to hold you accountable
where it matters and make help you make sure that launch
actually happens. And that's exactly what we do
inside the membership. So until next time, make it
(17:52):
simple, make it social, make it awesome.
Thanks guys.
Our struggles and who we are, who we show up as, they make us
better, they make us the best. And so sometimes if you're not
sharing those struggles or sharing that part of the
journey, it's almost that idea of it's too good to be true.
And so your customers may be thinking that if you're trying
to make everything perfect, so your product is 90% done and
(00:22):
your e-mail sequence is written,your offer is built, but
something just like feels awe, not broken, just not perfect.
So you don't send it, you tweak,you redesign, you rewrite, and
three weeks pass, Nothing is done, nothing is launched,
nothing is out there. No one's buying it because it's
not for sale. And meanwhile, your competitor,
(00:43):
that person you're watching on Instagram with a mediocre
product compared to you, launched last week and made
their first 10 sales. ADHD entrepreneurs live and a
specific paradox. And today, that's exactly what
we're talking about. Why you're avoiding getting your
product launched and how to finally stop the avoidance of
(01:04):
making those sales and most importantly, making your
business profitable. Let's dive into it.
Yes. Yo-yo, yo, Mr. Lee.
Say it right. No cap.
ADHDCEO. Yeah, We run this track.
(01:25):
Systems that slap brains built different.
We make sales in our sleep. Yeah, the hustle's efficient.
This ain't fluff. Nah.
This is strategy raw for the ADHD minds breaking.
Never your law. Hit subscribe.
You'll miss a single show. We're running on dopamine.
Let's go. Let's.
Go, let's go. So we move fast, right?
(01:50):
We ship ideas really quickly andwe iterate them on the fly.
But when we care about something, when it matters, when
it represents us and our work, we often freeze.
And that's not necessarily your ADHD.
That's perfectionism. And perfectionism isn't really
about standards, OK? It's about fear.
Fear that people will see your work and judge it, or judge you
(02:10):
or reject you, or find that you're not credible or you're
lacking somewhere. And that cost to perfectionism
for entrepreneurs is really brutal because it's revenue that
doesn't get made, its customers who never find you, it's impact
that never happens. And so it's playing small
because small feels safer than imperfect.
And we've done so many episodes on the fear of rejection and
(02:33):
rejection sensitivity dysphoria.So definitely go check them out.
But you often believe if it's not perfect, it reflects badly
on me. And this is really a sneaky
belief, OK? Because it feels true.
If your website has a typo, people will think that you're or
you don't know how to spell right.
If your course isn't totally comprehensive, people will feel
like they got ripped off or theydidn't get their money's worth.
(02:55):
If your e-mail list or your e-mail isn't perfectly written,
you are worried people are goingto think it sounds
unprofessional or they're going to unsubscribe.
And so what's actually true is people don't always expect
perfection. I know we think that they do in
our brain, but they don't. They expect authenticity.
They expect you to show up with something valuable.
And perfectionism is like this internal standard that nobody
(03:17):
actually wants. It's you putting pressure on you
going to talk a lot about this and flow first thinking the book
that's coming out later this year and and we'll talk about
exactly how to address that. We're going to talk about some
of that today. If you haven't already jumped on
the wait list for that, definitely do that in the show
notes. But the whole concept is about
working with your brain instead of against it.
(03:39):
And when you realize that that belief of if I'm not perfect,
people aren't going to want to work with me, that entire belief
is what is holding you back in your business.
And that means putting it out there before it's done, putting
it out there 80% finished. I have an 80% rule.
Not necessarily when it's perfect, you can always go back
(04:00):
and make it better. But perfect never ships is what
I used to say all the time when selling physical products.
Perfect never ships. If you're selling a digital
product or you're a service provider, shipping is you
showing up, being out there, putting it for sale.
And so think about auditing yourlast three launches, and if you
haven't had three launches, audit your last three project
ideas. If they're still sitting in your
(04:22):
Google Drive, never got launched, never actually sold
them, go look at them honestly. Were they slowed down by you
trying to make them perfect? Because what happens is when you
spend too much time trying to make it perfect, you either get
overwhelmed and never complete it, obviously, AKA it never gets
for sale, or you get bored with it and it never gets launched
and you go start something new and the cycle repeats.
(04:44):
So think about this as a whole. Are you telling yourself that
it's going to reflect badly on me?
Another thing that I very often see when we're talking about,
you know, an entrepreneur that'sbeen working on something
forever and it's still not out there.
More features means better products.
So we keep adding to it and adding to it.
And one more thing, one more thing trap.
You're you're ready to launch your course.
(05:04):
It's been ready, but you think Ishould add one more module or
one more workbook or one more bonus.
And each edition feels like it makes the product better, but it
pushes your your launch further and further away.
And so our brains specifically struggle with this because we
can see all the possibilities, right?
You're not lacking creativity asan ADHD entrepreneur all the
(05:25):
way. Something could be better.
I used to get in a lot of trouble for this, by the way.
I would find the holes I still do in plans and projects and
other people's things. And they're not always really
receptive to that, FYI, But all the value we could add.
And so this is honestly the entire reason I created the
focused and free membership because we only can combat that
(05:47):
by building an accountability and deadlines, even if they're
fake deadlines just for us that can't move.
And doing this as an entrepreneur, when you are the
person in charge of the deadlines, when you are the
person in charge of your work, it's very easy to keep making
that excuse. But when you have a community
watching a deadline set and you ship it or you get it out there
(06:08):
into the world, you're good, you're gravy.
You can always make it better. And so a way for you to kind of
work through this, I want you tolist out everything you want to
include, either your next project or what you've got
launched right now, and cross out everything that's not in the
core offer. OK, that's your 1.0 version.
But I know this from experience.When I first launched my
(06:32):
Academy, I had so many modules in there because I was like,
man, I know about this, I know about this, I know about this, I
can add this, I can add this. And all I did was overwhelm the
hell out of people. That's all I did.
And you're probably doing that too.
So think about this. Is that part of the reason
you're just sitting on perfecting?
Is it that you feel like it needs more?
(06:52):
More than likely it doesn't. All a course or a program or
product needs is to get from point A to point B.
You don't want your ADHD brain to give them point F&O&Z and
really distract people. And the blast belief that I see
happens all the time. Because this is the whole
paradox, right? Belief 1.
Belief 2. Belief 3 that you're telling
(07:13):
yourself here, number 3 is if I wait a little longer, I'll be
ready or I'll know exactly what to say.
And waiting for certainty is like waiting for the perfect
weather, right? You never know.
The weather man comes on the TV and he tells you what to expect,
but it's almost never accurate. There's always another pattern
coming or surprise cold front orwhatever.
You're not going to feel more confident about your offer if
(07:35):
you wait. You're going to feel more afraid
because the longer you sit with it, the more you second guess
it. You're going to continue to
either talk yourself out of it or 'cause just this fear.
And so excellence happens when you get feedback, when you see
real people interact with your work, when you iterate based on
data, not your internal doubts. And so again, this is like
(07:55):
literally what I teach inside The Academy Is micro testing and
iteration. Launch it, measure it, adjust
it. Don't wait till it's perfect to
do that because I promise you, you might think it's perfect and
then you're going to still have to adjust it.
So think about what would you launch this week if
perfectionism wasn't a factor? What would you put out there in
the world? And so there's a lot of societal
(08:16):
beliefs around a lot of this, right?
People in general think that everything has to be polished in
professional corporate culture just has taught us that
everything gets multiple rounds of review, Everything.
Everything gets fact checked, everything gets buttoned up.
We have a meeting to have a meeting to have a meeting.
We have an e-mail about that meeting.
But your business is in a corporation, especially if
you're a solopreneur. It's an expression of you, your
(08:38):
values, your approach. The most magnetic entrepreneurs
I know have imperfect brands, typos and emails, casual
language, real life showing through.
And their customers love them more for it because they know
who they're doing business with.Another societal belief we could
just crap on is if it's not award-winning, don't release it.
That's bullshit wrapped in aspiration, OK?
(09:00):
Because I'll tell you right now,you don't need to win awards to
help people. You don't need to be the best to
be valuable. You need to be useful, needed,
and real. And do we want to be the best?
Yes, we do. We always want to be the best.
OK, who doesn't want to strive to be the best?
But if you're holding your business back or you're holding
yourself back waiting to be the best, that could be forever.
(09:21):
And so that's part of the reasonI created the Unmasked
Community, which is my free Telegram community to just drop
in real moments sense of my lifeand the shit show that it could
be sometimes because you know our struggles and who we are,
who we show up as, they make us better, they make us the best.
And so sometimes if you're not sharing those struggles or
sharing that part of the journey, it, it's almost that
(09:44):
idea of it's too good to be true.
And so your customers may be thinking that if you're trying
to make everything perfect and other entrepreneurs aren't
waiting for perfection, they're waiting for a solution, they're
waiting for help. They're waiting for someone to
show up and say, I figured it out.
Here's what works. They don't care if it's wrapped
in a perfect packaging. OK.
(10:05):
And so I remember I created an entire course, this is probably
a year and a half ago that I never launched.
It's still sitting in my Google Drive somewhere.
And I was waiting until the videos were, you know, like
professionally produced or something, until the workbooks
were designed perfect, until I had testimonials to prove it
worked. Someone asked me one day, when
will you know it's ready? And I couldn't answer.
(10:28):
There was no like arrival point,ending point, because the honest
answer was probably never. It was never going to feel
ready. I would always see one more
thing I could do or fix or make better, and so I let that hold
me back for way too long. And so after that, I had to just
bless and release that project because it it was a mind twister
(10:51):
for me. But after that, I watched as is
imperfectly homemade videos if needed to be workbooks that I
put together in Canva. Probably a typos in them, but
the response shocked me, not because people said it was
perfect, but because people saidit was exactly what they needed.
And it turns out that perfect and effective are not always the
same thing. And so I want you to think about
(11:12):
this. OK, I'm going to give you 5
bullet points if you've never listened to any of my episodes
of Super Tactical. So I hope you have a pen and
paper. If you don't, that's OK.
You can subscribe to the podcast, download the episode,
come back, listen to it later again.
OK, define good enough before you start.
So if you've got that project that you've been putting off
forever, you haven't gotten it launched.
(11:33):
You're like, I don't know what I'm going to do this but
probably never define what good enough looks like before you
even start it. So this will remove that moving
target problem. You sit down before you build
and you decide what's the minimum viable version of this?
What does it need to include? What's nice to have but not
essential? What's nice to have but you're
(11:53):
adding it because you're scared.This is like a core principle of
our ADHD brains. Especially because we need
external structure. You can't rely on feeling when
someone's someone or something'sdone, OK?
You have to decide in advance. So an outline of what the
product is or what the service is before you start on it and
(12:14):
work from that strategy to set alaunch date and treat it like a
deadline. OK, Fake deadlines are so
important for ADHD brains. We respond to external deadlines
differently than internal. I'll do this eventually type
things so the deadline is real. It has consequences.
Your business date is real too, it just needs to feel real to
your brain. Blocking on your calendar.
(12:35):
Tell someone, make it public. I cannot tell you how many
things I have done, how many workshops I've done, launches
I've done, master classes I've done, where I created a graphic
with the date and put it out there that this is happening On
this date before I even knew what was actually in the
product. Because once I make it public, I
know my fear, right? My fear of being laughed at or
rejected is not going to allow me to miss that deadline.
(12:58):
So your ADHD brain will activatedifferently when there is is a
deadline that's imminent and witnessed by other people.
Strategy three, give feedback onyour 80% version.
OK, not your polished 1. So when it's 7580% done, get it
out there. Real feedback, not your own
internal perfectionism. Show your work to someone who
previous client previous, you know, a business festy, whatever
(13:21):
that is, a mentor if you have one.
I hope you do if you're in business, but this is the time
to get feedback now while you can still improve it.
That feedback will be 10 times more about valuable then
feedback on your finished product and you'll actually get
finished because you have data to guide you on the last final
improvements, right? So by doing this, maybe a lot of
(13:43):
the things you thought you needed to finish they don't even
mention. So it's not really missing, it's
just missing in your brain and you can avoid wasting time on
that stuff. Strategy #4 this kind of
reframes your brain, but use launch and iterate language when
talking to yourself about it because you're not trying to get
it perfect. OK, you're on version 1.0.
(14:04):
You can launch 2.0 later, but you're committing to this
version based on the feedback you got from strategy 3 and know
once it's launched, you are going to launch 2.0 or 1.1,
whatever your version comes downto based on feedback from 1.0.
So what I mean by that? Get it out there, get it
(14:25):
launched. I'm getting it out there On this
date and then 2.0 will happen intwo months based on the feedback
from the people who bought it. Every successful software
company does this. Every app you use launched
imperfect ones and they improvedand updated based on real user
language, you real people, right?
(14:45):
You can do the same thing with your product, your course, your
membership, whatever it is. Let people know you are in.
You're getting the founding rate.
I'm so excited. And then as you launch two point
O3, point O, 4 point O, the price can go up because it's
getting moral perfect. And then strategy #5 remembering
that perfectionism is about you.It's not about them.
(15:06):
This is the permission you probably need, OK?
Your perfectionism isn't protecting your customers, it's
protecting your ego. Your customers don't need
perfection. They need solutions, Help
clarity your expertise. OK?
They don't need perfect, they need you.
And so you need to put this on asticky note or something, your
screensaver. But excellence means launched
(15:27):
means staying safe. All right, so here's your
operational move right now. First, right now, I want you to
write down the project you've been waiting to launch.
Might be one that's 80 to 90% done, might be 20% done.
Might be just on a bunch of sticky notes.
I want you to set your launch date for 14 days from now.
(15:47):
Non negotiable. Now at the time of this going
live, that is the week of Black Friday.
That is the absolute perfect time for you to launch a new
product, do a clean up pass, fixthe obvious things, leave the
tweaks, write your launch announcement.
I have an entire course called Slay Your Business.
You can check that out. I'll put it in the show notes
(16:08):
for you, but it is everything you need to know about making
the biggest cash month yet. Black Friday week.
You need to write it right now so you're committed.
Invite feedback from your community, OK, people who get
it, not people who will make youmore perfectionist.
But if you can commit this second to finishing that product
(16:28):
and launching it 14 days from now, this could be your biggest
month yet. This is where people's wallets
are out Black Friday weeks, the perfect time.
Perfectionism isn't excellence, OK?
It is fear. Wearing a professional outfit.
Excellence is is shipping something good?
Is getting it out there, gettingfeedback back, improving,
shipping it again. Your customers are waiting for
(16:48):
version 1.0, not version perfect.
And the version you ship this week or two weeks from now will
change someone's business. Your ADHD perspective on getting
things done faster, better, differently, People need that.
People need that. OK, so as always, if you got any
value out of this episode at all, leaving our review is the
absolute best compliment you cangive.
(17:09):
It takes 3 seconds. Literally takes 3 seconds.
And I appreciate every single one of them.
I read, read every single one ofthem.
Make sure you subscribed so you never miss an episode.
We actually have some really funguest episodes coming up.
And as always, if you are going to do the action items and
you're going to set that launch for Black Friday week, I want
you to shoot me Adm Take a screenshot of you listening to
(17:31):
this. Throw out your stories, tag me
at Sasha dot Awesome and IG, send me Adm and say I just
listened to episode 189 and I amlaunching this product in two
freaking weeks. I'm ready.
Let's go. I want to hold you accountable
where it matters and make help you make sure that launch
actually happens. And that's exactly what we do
inside the membership. So until next time, make it
(17:52):
simple, make it social, make it awesome.
Thanks guys.
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