Peter Barron has been a renaissance professional in the field of educational marketing and admissions… he shares the exciting directions of EMA... crucial admissions skills... recruiting generation x and millennial families... becoming a domain expert… how independent skills changed his life… as well as the key cause in his life as a parent
Show Tracks:
5:09 the direction of the enrollment Management Association
9:47 how admission skills relate to becoming a head of school
11:45 crucial skills for admission officers in the new era
14:15 crucial sales skills for engaging generation X and millennials
20:44 cold calling in the role of domain expert
24:00 creating a process of empathy
27:00 using the EMA student prospect list
31:20 my 3 greatest challenges
34:00 how independent schools changed my life
36:30 balancing professional and personal life
41:30 personal causes that I am passionate about
45:34 The Billboard of life
Peter is responsible for the creation and oversight of EMA's external programs as well as its membership promise. He oversees EMA's marketing and communications, member recruitment and retention, and outreach functions, as well as its leadership training programs, research, and other related strategic initiatives.
With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs. Peter joins EMA from Blackbaud, where he served as a member of the K-12 executive committee and led the business development of its K-12 partner network, working with schools, associations, and other partners to increase the value of Blackbaud products across the entire school community.
Prior to his work at Blackbaud, Peter served as the chief evangelist at WhippleHill, a cloud-based software provider to independent schools, where he developed and implemented the organization's inbound marketing strategy. He is also the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education, and AdmissionsOuest, an online resource connecting independent schools and families via a range of social media-inspired tools.
Peter has also served as the vice president of sales at inResonance, a company that provides data and web solutions for independent schools. Peter has served as a trustee for Wolfeboro, The Summer Boarding School, and participated on the Executive Committee of The Association of Boarding Schools' (TABS) North American Boarding Initiative. He is a graduate of Brewster Academy, Skidmore College (BA), and Tufts University (MAT).
Telephone: 609-683-5558 Fax: 609-683-4507 Email: members@enrollment.org
Enjoy!
Tom
This episode is sponsored by The Independent Educational Consultants Association.
It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.
IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.
Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!
National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.
For more information on how to connect with IECA members, go to
their website/URL: www.IECAonline.com
This episode is sponsored by The School Connection.
The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.
The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
Crime Junkie
If you can never get enough true crime... Congratulations, you’ve found your people.