December 18, 2025 • 52 mins
The noise in skin care is louder than ever — viral hacks, shifting channels, AI chatbots, and brands drifting into retail. At Face Reality’s Acne Summit in Austin, Texas, CEO of Face Reality, Jeremy Soine, sat down with DERMASCOPE's CEO and publisher, Amanda Strunk, to get clear on what actually moves the needle for professionals: evolving with intention, protecting trust, and keeping the clients at the center. If you’re ready to lead with clarity, grow with integrity, and deliver results clients can feel and see, this conversation is a reset. Subscribe for more candid, clinically grounded talks, share this with your esty besties, and leave a quick review to help other pros find the show.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_04 (00:00):
Welcome to the Aesthetic Report, a podcast for
skincare professionals who wantto grow in their careers by
hearing directly from theindividuals who have been there,
done that, and are paving thefuture of their industry.
Join us for the latest in allthings skincare, beauty,
wellness, business, and more.
From interviews with leadingexperts to the burning topics on
(00:22):
your mind.
The aesthetic report starts now.
SPEAKER_00 (00:34):
Hi Dermis, welcome to the Aesthetic Report, a
podcast by Dermoscope.
Thank you for tuning in to thevery last interview of 2025
season five.
And it's probably a littledifferent than what you were
expecting.
This recording happened back inOctober at Face Reality's Acne
Summit in Austin, Texas, and itfeatures their CEO, Jeremy
(00:55):
Soyney, interviewing our CEO,Amanda Strunk, about the state
of the industry.
So don't touch that dial, andwe'll catch you next year.
SPEAKER_01 (01:08):
Hello again.
And look at this.
I don't have to hold a mic thistime.
This is amazing.
It's like a luxury.
I mean, I'm so happy to have youhere.
And I am so thrilled for justthis really special segment that
we have here.
Very honored to have AmandaStrunk with us today.
We are celebrating 20 years ofacne expertise.
And what a better way to markthe moment with somebody who's
(01:29):
been shaping the professionalskincare conversation for
literally decades.
Today I have the honor ofsitting down with Amanda Strunk.
Amanda runs Dermoscope as theexecutive director and publisher
with a legacy behind her and amission to move the industry
forward.
As a third generation owner, shetook the reins of a decades-old
trade journal and transformed itinto a modern multi-platform
(01:54):
brand that still leads theconversation in skincare today.
Amanda has was raised in thetreatment room, quite literally,
by two working aestheticians,which makes her fluency in this
industry unmatched.
Since joining Dermoscope in2005, she's been the brain
behind the magazine's digitalpivot transformation, launching
game-changing platforms tomaintain the brand's authority
(02:15):
on professional skincare.
But she doesn't just follow thetrends, she sets the tone.
Whether she's curatingeducation, elevating
under-the-radar brands, orspotlighting the next generation
of aestheticians, her goal isclear: empower professionals,
cut through the noise, and raisethe bar of education in the
aesthetics industry.
We'll be diving into industrytrends, business insights, maybe
(02:37):
even a few spicy takes on what'sworking and what's not in
professional skincare today.
And as an added bonus, this isawesome.
This segment is going to berecorded and aired on
Dermoscope's podcast, TheAesthetic Report.
So make a note, if you haven'tyet listened to the Aesthetic
Report, go subscribe right nowand listen to the rich content
(03:00):
that now makes up over 130episodes that have been
published.
Awesome.
Should we get into it?
Yes, let's get into it.
Welcome.
I'm so happy to have you here,Amanda.
SPEAKER_02 (03:09):
Thank you.
I'm happy to be here.
I'm happy to be celebrating FaceReality's 20-year anniversary.
It's no small feat.
And so congratulations on that.
And I think we can all agreethat we have a love-hate
relationship with acne.
And so I'm happy to be here andto celebrate and to try to offer
a little bit more education orinformation so that everybody
(03:29):
can walk away with somethingthat they've learned and can
implement in their practice.
SPEAKER_01 (03:34):
So this is kind of fun for me.
Usually when I'm talking to theDermoscope team, it's um I'm
kind of nervous because they'rethe ones interviewing me.
But I feel like I like flip thetables now.
This is amazing.
I feel like I feel superpowerful.
This is awesome.
Enjoy it.
She's like the last time.
Um okay.
So, Amanda, you've been leadingDermoscope through some wild
industry shifts, I think wecould say for sure.
(03:55):
What's one moment that you madeyou say, you know what?
This is why I do what I do.
SPEAKER_02 (04:00):
I think we all want to be a part of something
bigger.
I think that that's whatDermoscope is for me with this
industry.
Dermoscope is part of thisindustry.
We've been around since the 70s.
We actually are celebrating our50th anniversary this year with
the magazine.
And so, yeah, it's that's nosmall feat to you.
So it's really just about for mepersonally being able to see it
(04:25):
come from our minds and likewhat do we want to talk about
and what do we want to focus onand what aestheticians are out
there that we can interview andyou know, blah, blah, blah,
whatever, and be able to takethose ideas and then turn them
into content in the magazineeach month, and then to have the
readers absorb that content andthen kind of watch it ripple
effect through the industry.
(04:46):
Yeah.
SPEAKER_01 (04:46):
That's look let's push a little bit deeper on
there.
50 years is amazing, by the way.
I feel like 20 years is amazing,but at 50, I'm like, that is
incredible.
What's the secret sauce tostaying relevant in an industry
that uh it seems to reinventitself every six months?
SPEAKER_02 (05:00):
For sure.
The biggest thing is, especiallynow with social media, and I
know we're gonna kind of harp onit for a little bit.
Definitely want to come back tothat.
SPEAKER_01 (05:09):
Yeah.
SPEAKER_02 (05:10):
But I think that with the rise of social media,
it's kind of tried to change thegame.
And I think in our industry, ourniche industry of this beauty
world, that we kind of can'treally, we can't get caught up
in the noise of that socialmedia and of the trends.
We are here, we areaestheticians, and we are here
(05:30):
to change lives and change skin.
And we have to remember thatthat is our mission.
What no matter what we're doingin our industry in this
industry, that's kind of thegoal.
And so I think that forDermoscope, it's not been so
much about keeping up with thetrends.
I think that it's aboutevolution with intention.
(05:52):
And, you know, not just doing apodcast to do a podcast, but
doing a podcast because yourealize that you can reach
another layer or another group,another audience.
So I think that that's thebiggest takeaway is that you
don't just change for the sakeof change.
We don't change anything in themagazine every year just because
I'm bored of that department.
(06:13):
In business, you don't changejust to change.
And I feel like that's wheresometimes we go wrong is we see
trends and we want to hop onthem, and then it kind of ends
up changing.
And we don't we don't want to dothat.
We want to stay true to ourmission, we want to stay true to
our objective in our in ourbusiness.
And so the industry is gonnachange every six months, but I
(06:34):
think it's important for theaestheticians to not stay
consistent, stay doing whatyou're doing, and why you're
doing it.
SPEAKER_01 (06:40):
So it sounds like one of those common threads is
being the voice of theaesthetician.
Thank you for doing that.
And and this is this is nothingnew.
You know, I feel like at facereality, we're all about
community and bringing skincareprofessionals together.
I mean, hence this summit whilewe're all here today.
But I want to push just a littlebit deeper because you've been
doing this for 50 years, andspecifically the Aesthetics
(07:02):
International Association, theAIA, has been bringing together
aestheticians since 1972 as thevery first aesthetistics
association.
Can you tell us more about theAIA?
Um, I want to hear more aboutthat.
And and how can everybody herebenefit from the AIA today?
SPEAKER_02 (07:18):
Okay.
I love pitching AIA.
So AIA was founded in 1972, andthis was all back when
aesthetics wasn't really athing.
It was still under thatcosmetology umbrella.
And so the founder of Dermoscopeof AIA, he basically was a
cosmetologist, and he used totravel over to Europe every year
(07:39):
to do their hair shows and totry to take as much information
as he could and then bring itback over here to the States.
And so it was really just thestart up of this industry.
This was before there were, youknow, all the separate
licensures and everything likethat.
And so AIA was kind of theoriginal Instagram in a way.
(07:59):
It was the original hub, theoriginal community, and it is
how people like Laura and Dr.
Fulton kind of got together, youknow, is by these trade shows
and by these summits and buythese types of things.
And AIA was a really big pieceof that puzzle in aesthetics
back in the 70s and early 80s ofkind of getting that off the
ground.
SPEAKER_01 (08:19):
Okay.
So everybody go jot down a note,AIA.
Go look it up, go check it out.
It's as relevant today as it was53 years ago.
So all right, so Amanda, you'rea third generation publisher.
Amazing.
What was it like growing up inan industry?
And you know, do you have maybea favorite story or memory to
share growing up in thisindustry?
SPEAKER_02 (08:37):
Yeah, I mean, it's definitely different.
I have a very differentupbringing that I think most
kids, I mean, I don't know.
A lot of people I think thathave parents that are business
owners, you have a little bit ofa different upbringing as a kid.
And so obviously I fell intothat boat, but I spent a lot of
my youth kind of back at thesestages and talking, and and what
(08:58):
was always really cool for mewas getting to kind of see the
presenters and you know, thesebig names in our industry, and
just being able to kind of chatwith them before stage and back
there and kind of see likethey're all nervous, they're all
nervous before they get onstage.
It doesn't matter if it's true,Fulton or Christine Heathman or
Michael Bugleese, like everybodyis just back there, you know,
(09:19):
kind of.
And so it's like it kind ofpeels back a little bit and
realize like we're all human,we're all here for a common
goal.
And so that that was kind of mymy upbringing behind the stage.
SPEAKER_01 (09:31):
Amazing.
I I definitely feel that.
I always get a little bitnervous up here.
So doesn't try to channel itinto excitement.
SPEAKER_05 (09:38):
So exactly.
SPEAKER_01 (09:39):
Um okay, so let's shift gears a little bit.
I want to dig a little bitdeeper into the industry and
some of the trends that we'reseeing.
Let's talk celebrity brands.
Celebrity brands, I feel likeit's you know, for so many years
they were so popular, but weseem to be seeing a decline in
celebrity brands.
What do you think the reason isfor that change?
SPEAKER_02 (09:57):
Well, I think consumers are getting savbier.
And I think that when thecelebrity skincare lines, like
they started popping up andeverybody was like, oh, you
know, if Justin Bieber's doing,or I don't know, is doing this,
then you know, like I gotta tryit.
SPEAKER_01 (10:12):
And then, you know, I think Bieber or Kardashian in
there somewhere, right?
Yeah.
SPEAKER_02 (10:16):
They're starting to to realize, like, just because
it's got a pretty face or prettybottles and pretty packaging
doesn't mean that it's going towork.
And again, now with the rise ofthe social media misinformation
is what I like to call it, is itmakes things very confusing for
consumers.
And so I think they're seeingthe celebrities are just doing
(10:38):
it just.
I mean, I feel like in the 80sand 90s the whole celebrity
thing was all about perfumes.
Everybody had their own perfume,and now I think they're just
moving over to skincare.
So I think there's a decline.
I don't see it going awaycompletely, but definitely a
decline, and I think that it'swarranted.
SPEAKER_01 (10:54):
Yeah, and so this is interesting.
Do you think that clinicals area part of this?
And you know, you mentionedconsumers, clients becoming
savvier.
Um, we started investing muchheavier into clinicals a few
years ago.
I think I sensed the same thingaround the importance of it.
But how do you see thatrelationship between this and
the importance of, you know,clinical studies, clinically
(11:14):
proven, clinically backedbrands?
SPEAKER_02 (11:16):
Yeah, no, I think that that's the difference.
I think that that is veryimportant, especially in our
industry, it being theprofessional industry.
Again, we're not over on theconsumer side of beauty and
health and wellness and allthat.
So I think that that is what canhelp encourage and empower
aestheticians by having thatclinical results and the data
(11:37):
and to be able to back that andto show that to your clients.
I think it's very important.
SPEAKER_01 (11:43):
Yeah, I I I totally agree.
I I and I think it's more thanjust before and afters.
I think it's truly, you know,third-party backed clinical
research at this point.
SPEAKER_02 (11:51):
I agree.
SPEAKER_01 (11:52):
Okay, so let's talk about personalization.
I feel like Face Reality hasbeen a brand that you know that
Laura and Pat championedpersonalization.
It's what our company wasfounded on.
But it's interesting, you know,AI is evolving.
You know, we're starting to seethat.
That's already been mentionedtoday.
It's, you know, skin scans.
It's all becoming a part of whatwe're doing.
(12:13):
What's your take on howpersonalization is evolving and
you know, specifically how itrelates to the success of
aestheticians?
SPEAKER_02 (12:20):
Well, I think personalization is what makes
your clients keep coming back toyou.
I think that personalization iswhat they're never gonna get
from Chat GBT telling them, youknow, their own skincare line.
I mean, I don't the when thewhen I heard that consumers are
starting to just ask chat, tellthem what's wrong with my skin
and I have acne, and then chatgives this whole thing and it's
(12:41):
like, oh, what the f- you know,what's going on?
So it's like, no.
So aestheticians, again, I thinkthat this personalization, like
that's what makes you stand outfrom them just searching it
online and then buying theirstuff from Ulta and cutting you
out.
Personalization, I think, shouldbe extremely important.
(13:03):
It should be a mainstay, itshould be a priority.
I think that AI and technologyhelps, and I definitely see it
having a place in your world.
But I don't think that we needto lean too heavily on it.
I think aesthetics at its root,and it's always been this way,
is that connection with yourclient and the hands-on, it's
(13:28):
that personal time and thatpersonal touch.
I mean, everybody always saysthat their hairdressers and
aestheticians are like theirtherapist, you know what I mean?
Whether that's true or not, Ithink that that's kind of the
mentality that consumers are in.
They trust you and they trustyou with their skin.
And the more you can personalizethat, and still using AI and
technology and all that, that'sall great, but just making sure
(13:51):
that you're staying true to whatmakes you different, and that is
that you are a person, you arenot AI, you have hands, you have
that connection, you areoffering personal results.
SPEAKER_01 (14:02):
I I yeah, I couldn't agree more, and I feel like
that's what keeps, you know,that higher level of
personalization.
I feel like there's a directcorrelation to client retention.
Honestly, like the more you canpersonalize your approach for
everybody and see that person,make sure that that person is
seen as an individual, not as acase study.
That's what keeps them comingback.
It's interesting, you know,we're starting to use AI more
(14:24):
within face reality.
And I the way I think about itis almost more as a thought
partner.
It's not a replacement, right?
It's a it's a thought partner.
How do we leverage AI to helpmake me better, help make us
better, but as a partner, not asa substitute.
SPEAKER_02 (14:40):
Right.
Yes, I don't think that weshould ever be relying on it so
much to where it is actuallyreplacing certain things, but I
think that it is a great tool tobe able to bounce ideas off of
or create checklists.
That's what I love to use itfor, you know, make sure you're
not missing anything.
Am I not thinking like what?
And that's what if we're talkingabout chat, that's the one thing
I always say whenever it'stalking, and then at the end, my
(15:02):
last question is always, whatare you not telling me?
And then it, you you will besurprised what it is not telling
you.
SPEAKER_01 (15:08):
That's a good prompt.
I like it.
I like that.
Okay, I'm gonna um I'm gonnamake a note.
Okay, so we were talkingrecently, and one of the one of
the things that stuck out fromwhen we were chatting recently
is you used the term burn uhsort of burnout around the
messaging around six-figureaesthetician.
If that's the turn, what's itmoving toward?
SPEAKER_02 (15:28):
I think we I I'm gonna kind of go back a little
bit to the personalizationthing.
I think that that's where thedifference is.
That's that's really what isgoing to change for you as an
aesthetician.
SPEAKER_01 (15:42):
Yeah, I like that.
Okay.
Let's push harder on socialmedia a little bit.
I wanna I want to come back tosocial media.
I've seen a rise in utilizingsocial media for public shaming,
for cyberbullying.
I've been personally a topic ina not positive way in certain
aesthetics websites, and so it'spersonal for me.
Have you seen this?
And how do you think about that?
(16:04):
Like, uh, what do you think thatcauses?
And how do we get this back to amore collaborative place?
SPEAKER_02 (16:10):
What kind of started as like this hustle and you
know, and then it kind of led tothe burnout from your previous
question, and then now we'reyou're moving into social media,
and I think that while socialmedia was so helpful in terms of
growing your business andgrowing your message and
everything, there's it's alwaysa double-edged sword.
(16:32):
And I think that we are just nowin a generation of people that
feel very comfortable speakingtheir mind on social media when
you would never do it face toface, or if you did do it face
to face, it would, you know, itwould happen a little bit
differently.
And so I think that people havehonestly gotten a little too
(16:53):
comfortable with that.
And I think at the end of theday, that's what makes events
like this so important, isbecause you're really building a
community and you're growingtogether and you're networking
and you're collaborating, andyou can do that on social media,
but you can never do it like howyou can do it here.
(17:14):
Like this can never bereplicated.
Like the energy and the vibefrom today, you're not gonna get
that from just reading a blogabout acne.
You know what I mean?
So I think that's kind of thething with social media.
You like, what are we gonna doabout it?
I think we need to get off of itand get back in here.
Yeah.
That's what I think.
SPEAKER_01 (17:31):
Yeah, what one of the things I talk about a lot is
you know, it's a piece of advicethat my wife gave me years ago.
I was I was having thisconversation with her, and she
looked at me and she was she wassort of annoyed.
She was like, You're notassuming positive intent here,
pal.
And she might not have usedthose words exactly, but she
clearly said, You are notassuming positive intent.
SPEAKER_05 (17:49):
Yeah.
SPEAKER_01 (17:50):
Maybe not the pal.
That's one that stuck with me.
You know, I know that ouremployees, this is one that is
another one of those terms Italk about a lot, is I feel like
that goes a long way.
Um, you know, especially aroundthis topic in particular, is you
know, how do we get back to thatplace where we're just assuming
positive intent?
Let's let's start from a placewhere we believe that that
(18:11):
person is intending to do theright thing.
The benefit of the doubt.
SPEAKER_02 (18:14):
Yeah, the benefit of the doubt.
And and honestly, I mean, Ithink that all of that, once you
start getting into thatnegativity, like it impacts you,
it affects you.
And you want to sit there andsay that, you know, like going
off on somebody or even justreading comments like that.
I personally have gone throughwhere I'm off social media
completely unless I have toapprove something or look at,
(18:36):
you know, whatever.
Because I've just found myself,and I think this is true for
most people, but everybody's gotthat energy flowing, everybody's
got, you know, and don't messwith my cheat, you know, like
don't mess with it.
And I just think that again,like the social media is
starting to do that, and it'skind of changing everybody's
mentalities.
I feel like everybody's gettinga little bit more like
(18:58):
skeptical, and they don't trustanything anymore because of AI.
Because now I don't know if thatthing really happened that I
just saw because who knows?
Who knows anymore?
You can't trust anybody, andthat's not a healthy mindset for
us to have as humans likeworking together, just never
being able to trust anythingthat you ever see.
Again, this all leads back tosocial media, technology, and I
(19:20):
think the ways that it harms us.
SPEAKER_05 (19:22):
Yeah.
SPEAKER_02 (19:22):
So again, I think it all kind of leads back to
community building,collaborating, and doing that
with like-minded individuals.
SPEAKER_01 (19:29):
Yeah.
Okay, so if if that's where weare in the state of social
media, what's next?
Like if you had to bet on, youknow, one thing that will define
aesthetics moving forward thesenext five years, what what would
it be?
SPEAKER_02 (19:44):
Well, I think it's I think it's gonna be a lot of AI
and technology that's gonna beintegrated into the businesses.
I mean, I I really do thinkthat.
I I think there's gonna be amore layered approach to
skincare.
That's how I should say it.
I think that we're gonna haveAesthetics, and I think that
we're going to start layering inmore wellness and technology
(20:08):
driven.
And I think that's what the nextfive years is going to show.
SPEAKER_01 (20:11):
Yeah, I I I agree.
Let's go a little bit deeper onthat.
So I think that we're seeingmore aestheticians that are
talking about overall wellness.
I think that's a massive trend.
Mental health, nutrition,stress.
Do you think that this is apassing trend, or do you think
it's more a more permanent shiftin how professionals are
approaching skincare?
And most importantly, what's theimpact on the solo esthetician
(20:34):
around this whole discussion?
SPEAKER_02 (20:35):
Great, positive.
It's not a trend.
It's definitely a shift.
And I think it's here to stay.
I think that it's insanelypositive for solos, whether
you're a solo or you're more onthe med spa or whatever.
I think that it's all positive.
I think that us integrating itgives the the consumer, I think
(20:57):
it just gives them a morewell-rounded and understanding
approach, especially withskincare, especially with acne,
you know, and this is internaland this it just makes sense to
talk about nutrition.
It makes sense to talk aboutthese other things.
Now I know that, you know,different states and you know
you have to be careful aboutwhat you're actually
recommending and things likethat, but no, I think that it's
(21:17):
all positive.
I think it's positive for thesolos too.
SPEAKER_01 (21:20):
I think it's positive for face reality.
I think it's positive for ouracne experts, actually.
I mean, we have a history, Ithink, of approaching acne
extremely holistically.
You know, it's not a step one,two, three, it's personalized
for every person, and it goesdeep into all of these things,
you know, wellness, you know,nutrition, health.
And I I feel like, you know, oneof the analogies that I've heard
described is it's almost likewe're approaching education,
(21:42):
like, how can we be a detective?
How do we get to that root causeof what's causing that person's
acne, what's triggering it sothat we can put them in charge.
And, you know, it's differentfor everybody.
And so I feel like we'reactually really well equipped to
take on what I see as a massivetrend.
But let's embrace it, right?
And you know, let's embrace whatthat is and go even deeper and
recognize that this um, youknow, overall I think approach
(22:04):
to wellness is something thatour clients are seeking out from
us.
SPEAKER_02 (22:08):
And I think that the aestheticians that can embrace
that while also maintaining,again, your connection, your
hands-on treatments, then Ithink those are the
aestheticians that are going togrow the most over the next five
years.
SPEAKER_01 (22:21):
Yeah, I I I totally agree.
Okay, so you're passionate abouteducation, we are too.
Let's let's talk education alittle bit.
How do you think consumers slashclients are valuing license
expertise compared to socialmedia advice?
SPEAKER_02 (22:36):
Yeah, again, it it's it's hard because where are they
getting their skincare advice?
Like they're getting it fromTikTok, they're getting it from
Google or chat.
That we don't want that.
We don't want that at all.
So I think that consumers aregetting, like I said earlier,
(22:57):
they are getting more savvy.
They are starting to understand,like, hey, I need to focus on my
skincare, it's not just my hairand you know, makeup.
So consumers are getting smarterand they're starting to figure
out like what is going on inthis world of skincare.
And we've been around for a longtime, and there is this whole
professional side, and I do needto be going and seeing an
aesthetician, and you know, sothey're getting smarter, but at
(23:18):
the same time, the informationthat they're consuming is
misinformation.
Something that something wentviral that somebody, you know,
somebody slugged their skincare,and then that went viral, and
then everybody's like, oh,everybody has to slug, you know,
and all this stuff.
And so I think that themisinformation thing is a really
big piece that we have tomaintain the narrative and to
(23:40):
teach the consumers that is whatwe have to do.
SPEAKER_01 (23:43):
Yeah, I feel like TikTok's been a mix mixed
blessing for this entire room,honestly.
You know, even a few years agoin the middle of COVID, as
TikTok started ramping up, I'mconvinced that more people were
following TikTok advice becausewe saw way more people coming
into our clinic, and I know intalking with many of you, it was
the same thing that they werecoming in with compromise
(24:05):
barriers.
Oh, yeah.
And honestly, it was I I creditTikTok with inspiring us to
develop all of our barrier careproducts.
Our creamy cleanser, our hydroremedy, our gel cream now.
I actually credit this fromTikTok, and so it's been a bit
of a mixed blessing.
SPEAKER_02 (24:24):
Okay, well, I was saying those are all my best.
What I use from Face Reality isthat barrier repair side of it
because it is so important, andso many of us have damaged our
barriers over the years notrealizing what's going on.
I mean, when I say us, I meanthe consumers.
Definitely not aestheticians.
Trevor Burrus, Jr.
SPEAKER_01 (24:40):
How do we keep it credible though?
Like if if if TikTok has beenthe trend, you know, it's its
podcasts I think are still veryrelevant.
You know, what's next?
And how do we how do we keepthat level of credibility?
It's not as easy as just saying,oh, we don't like TikTok, right?
How do we lead this conversationso that we can get that good
education all the way to endclients?
SPEAKER_02 (24:59):
Aaron Powell You should find a magazine that
really focuses it on continuingeducation.
No, I think I think it I also II don't want to hate on TikTok
and social media completely.
Like as an aesthetician, it isstill so valuable for you to be
on there because again, it'syour voice that's making the
(25:20):
difference to the consumers.
Because if you're not on TikTokand you're not telling everybody
the truth about you needsunscreen no matter what, and
then you've got these influenceover here saying, I don't ever
use sunscreen, blah, blah, blah.
If y'all aren't on there, thenall they're gonna hear is the
influencer stuff.
Right.
You know what I mean?
So it's very important becauseI'm not saying right to get the
(25:41):
slides on all things.
No, y'all still need to be onTikTok.
SPEAKER_04 (25:48):
Dermoscope needs to be to stay informed on the basic
aesthetics on the environment,which memes, review posts,
giveaways, holds, yeah, plentyof opportunities to be featured
in the magazine.
Right.
SPEAKER_02 (25:59):
And to Instagram and follow up at dermoscope to get
the quality content you have todo.
But I definitely think to answeryour original question, I think
what we're gonna see a littlebit of a shift is is more
shorter content.
I mean, at the end of the day, Ithink everybody is just way too
busy, you know.
We live 50-hour lives in a24-hour time span.
And so I think where we're gonnasee it kind of shift is more
(26:24):
short curated content, but stillclinically backed, still lots of
education, just just more, youknow, fine-tuned.
SPEAKER_01 (26:33):
Well, we've got plenty of content that we can
all plug into uh to that shortcontent, so that works for us.
(27:21):
So, from your perspective, whatare aestheticians doing for
aestheticians that are doingwell, what are they doing to
grow their business?
And where do you see literallyuntapped opportunities for this
room?
SPEAKER_02 (27:35):
From what I see in our industry, I think y'all are
doing a fantastic job owningyour individuality, your
uniqueness, kind of what makesyou separate from the
aesthetician down the street.
And I think that there has been,you know, because again, social
media, all the rise.
(27:56):
It seemed like, remember whensocial media and on Instagram it
got really, really popular foryour grid to be like all the
same color and to alternate thethis and that, and you just had
to do it.
You had to do it, otherwise yourpage wasn't cool and all that
kind of stuff.
So I think that it's kind ofit's shifting away a little bit
from that, obviously, and we'refocusing more on being here in
(28:18):
person, we're doing all of thistype of stuff, but I think at
the end of the day, what we needto be focusing on is really how
we can reach the consumers on adifferent level.
So, again, before what y'allwere doing really great at is
you were owning it, you decidedthat you wanted to be the more
the sound bowls and the chakrasand this that you were your spa
(28:40):
was gonna go more on this path.
And so that's how you curatedyour content on Instagram,
that's how you did it andeverything.
And I think that where we havean untapped potential is really
taking it a step further and notjust talking to your client and
doing it that way, but I thinkfinding local partners.
And I know this is it's not newinformation, like you know, it's
(29:02):
been forever, but it's takingyour relationships to similar
practices, you know.
So if down the street there's anIV bar, you need to go in and
try to create a relationshipwith them and say, hey man, like
if you refer your guys to me,then I'll you work you barter
it, you work out an agreement,you work out a deal.
(29:22):
And I think that that isprobably the biggest untapped
potential that you have as anesthetician is by growing your
network out, not just up, youknow, with the clients.
You don't need a millionclients, and that's all you're
focusing on.
You need to kind of branch outthis way too, and then keep
growing it.
SPEAKER_01 (29:41):
I I like that, and it's it's going back to Laura
Cooksie.
You channel your inner LauraCooksie and start bartering.
SPEAKER_03 (29:48):
Yep.
Yep, I second that.
SPEAKER_01 (29:50):
No, I I no, in all seriousness, I th I think that
that's really good advice.
So speaking of which, I thinkthis is um a perfect setup here.
So 15 years ago, I feel like aderm office standalone, you had
a derm that was on staff, andthat's they focused on
traditional dermatology issues.
There's a lot of blurring that'shappening, you know, today and
(30:10):
has happened over this last 15years.
There's a lot of channelblurring that's happening.
Med spas, derm offices, plasticsurgeon offices, they're all
offering aesthetic services atthis point.
What does this mean?
What's the impact for the soloaesthetician who's trying to
stand out?
SPEAKER_02 (30:27):
Okay.
So again, I think this isconsumer awareness a little bit,
right?
Like, I'm sure everybody at onepoint has been asked, like,
what's an what's anaesthetician?
You mean like a and then theythink you're an
anesthesiologist, right?
Yeah.
Uh so that I feel like that'skind of died down.
Most people at least have heardof the term now, aesthetician.
(30:48):
Like, again, we're not in the90s anymore, so we've grown on
that level.
But still, I talk to so manypeople, and I, you know, I say,
Well, do you have anaesthetician?
They go, Well, no, no, no, Idon't, I don't, I have a
dermatologist, you know, andthey just blow me off.
And it's like, that isoffensive.
But I tell, you know, and I haveto explain to them like
dermatologists, they fix skindiseases, they fix problems.
(31:12):
Aestheticians, we're into skinhealth.
We are here to keep the skinhealthy.
It's a preventative maintenance.
It's, you know, the consumersneed to know the difference.
And I think it can be verypositive, them coming by them,
you know, by the dermatologistsand the more med spas and then
(31:32):
kind of crossing over into moreof our side of the industry, I
view it as positive because atthe end of the day, all it does
is raise the bar of educationbecause these derms and these
med spas, they're gonna come in,they're gonna come in with the
doctors and the PAs and all thisstuff, and and and it's only
going to raise the bar for allaestheticians, which is what we
(31:54):
want.
SPEAKER_01 (31:55):
I I love that.
So, given the embarrassingly lowpercentage of people that are
still seeing an aestheticianregularly, though, how can our
industry work together to helpon this front?
You know, educating the on theimportance of seeing an
esthetician regardless of theskincare concern.
I mean, again, this strikes mejust as a massive opportunity
(32:19):
where there's an obligation forall of us to how do we make this
better?
SPEAKER_02 (32:22):
I think we have to have a unified message.
I think that kind of what I wastalking about before, I think it
kind of lends to that.
I think that if consumers aren'treally still understanding that
they need to be seeing anaesthetician and their makeup's
gonna go on even better if theyhave the healthy skin underneath
it, and you know, all thisstuff, it needs to be a unified
(32:44):
message.
And I think that that's wherewe're gonna see the most change
and the most growth is it startson the local level and it kind
of works its way up.
It works its way up to thebrands and the magazines and
things like that.
SPEAKER_01 (32:55):
Yeah.
Okay.
Let's touch on a differenttopic.
And this this is um getting itas spicy.
Maybe not for you, but it is forme.
So it's the topic of retailbrands expanding into or
aesthetician brands expandinginto retail.
I don't want to um and I'm justkidding, I'm just kidding.
And I want to put out to beperfectly clear, we're not going
(33:17):
into Ulta as much as for all ofthe posts that we see on
Facebook.
Um it continues to floor me howyou know, like once a month
somebody posts that facereality, they heard, they heard
that face reality is going intoUlta, and then there's like a
hundred posts that are like, I'mnever, yeah, I'm never even
thinking about face reality everagain.
So you always hear everything,but hopefully this is abundantly
(33:40):
obvious when you hear about sortof our vision going forward
about how what a terribledecision that would be.
Yet, brands do it.
And I I've got it, I've got Ijust I have to say, I truly
don't understand it.
And my opinion hasn't changed onthis.
I I I recognize this from thetime that I got here.
I I I have not changed myopinion on this.
(34:00):
I don't understand it.
So I I guess from yourperspective, is it a winning
strategy for brands to go intoretail?
Like just help me out here.
I don't get it.
SPEAKER_02 (34:10):
So yeah, I remember when Murad did this.
Does anybody else remember backin the yeah 90s?
Murad was the first professionalgrade, professional-only
skincare brand.
And he decided he was going tostart doing infomercials.
But you remember back wheneverybody had real TV?
And they tried it and they didit, and they were extremely
successful.
(34:30):
I mean, huge growth, hugesuccess.
I think the difference is theynever really tried to come back
and go professional or to reallykind of keep their foot on both
sides.
And so that was a strategy, andit's obviously worked for Murad.
I think that there's otherbrands in the industry that have
then tried to kind of followthat and follow that method,
(34:51):
only to realize that they did itwrong.
And I'll kind of go into how Ifeel about what's wrong.
But and so they try to jump backinto the professional now, and
as you can, if you know what I'mtalking about, you can see
they're having a hard timegetting that traction back
because all the aestheticiansare mad, you know, and basically
like you left us and you wentand tried to go consumer and it
(35:13):
didn't work out for you, and sonow you're back trying to talk
to us, and you know, no, youknow, you get you kind of get
burned, and so you don't.
And I think that that'sreasonable for an aesthetician
to feel that way about a brandthat decides to go consumer and
leave you.
I mean, that's basically what'sgoing on for you to carry face
reality and then face reality tobe like, okay, yeah, bye.
(35:34):
No, we're gonna go consumer now.
And then you're sitting here andyou're like, well, I've spent
thousands and years of educationand research and all this for
face reality, and now they canjust my clients can just buy it
at Ulta.
Like, that's not fair.
That's not, you know, that's howa majority of aestheticians
feel.
And I think that finding thesweet spot between that
double-edged sword, I think, istaking the aesthetician with the
(35:58):
brand.
So I think that as long asbrands decide to go consumer,
but they're going to take thoseaestheticians that built it and
take them with them to consumer.
And by that I mean, hey, we'regonna go consumer or we're gonna
start reaching the consumermarket, but this is how we're
gonna ensure that you will stillbe getting the products or we
(36:20):
will still be using blah blahblah, and consumer is gonna be
50% more in the price, sothey'll still want to come to
you.
There's something that has to bedone between the brand and the
aesthetician and thatrelationship.
And as long as that is solidwhen they go consumer, it has
worked occasionally in the past.
(36:42):
I don't think that it's the bestthing to do personally.
I wouldn't I that wasn't yourquestion.
What was your question?
SPEAKER_01 (36:47):
I feel like you're being too nice.
I like I just I don't understandit.
I like I'm insulted um just byyou know the even the idea of
these brands with the years andyears of replacement.
I think so too.
SPEAKER_02 (36:56):
I am definitely on that side.
I again I've been in thisindustry over 20 years and I
have seen it.
And I guess I just don't get it.
If if you're a skincare brandand you want to go play within
the big pond of the you knowconsumers, then go do that.
But you came professional, youhad a mission as a brand, like
you wanted to change people'slives.
(37:17):
You wanted to change people'slives, and you did it, and
you've grown, and look howamazing and you know how
everything is.
And so I just I just don't seehow doing that, building the
relationship with all theaestheticians and the accounts,
and then basically leaving themin the dust once you get to your
a different success level.
To me, it just seems like itwould piss a lot of people off.
SPEAKER_01 (37:41):
Well, I feel like it, yeah, yes, yes.
I mean, I feel like not onlydoes it undermine this room or
for whatever brand that is, butI also actually feel like it
undermines the entire brandproposition.
It dumbs it down to the point tosay that this is such a simple
proposition that you're able togo self-diagnose whatever it is
that you need.
And that's the entire point of aprofessional brand is that it's
(38:04):
it's more complicated than thatfor any skincare condition, not
just acne, but especially foracne.
You know, what we do is it'sit's very complex and and it and
it gets to the heart of youknow, needing to recognize that
every single person's anindividual and they need help
with their skin.
And so if only it was that easy,right?
SPEAKER_02 (38:22):
If only let's just make it that easy and then we'll
be done.
SPEAKER_01 (38:25):
There wouldn't be 50 million people a year, you know,
with acne.
Right.
Yep.
Okay.
Well, I've got a personalrequest is next time this topic
pops up on our Facebook page,will you please like pop in
there and be like, trust me,they're not going into Ulta.
SPEAKER_02 (38:41):
Well, tell them to go listen to the aesthetic
report and they'll hear itstraight from Jeremy that y'all
aren't going.
unknown (38:46):
Perfect.
SPEAKER_01 (38:46):
There you go.
Perfect.
Well, I mean, again, so so thisgoes back to why I even talked
earlier about those guidingprinciples.
Because if if we hold true thatskincare should not be
self-diagnosed, how can you gointo Ulta?
How can you go into retail?
How can you go into expandede-commerce?
How can you go buy activesonline without seeing somebody
to have that guidance?
(39:07):
It completely contradicts thatentire approach to what we do.
And so again, that's why I talkabout those guiding principles
because it makes thoseday-to-day decisions very easy
to say, no, that would be a thatwould be a bad decision.
So sorry, I had to jump in mysoapbox there for a second.
SPEAKER_02 (39:24):
Yeah, and it just reminded me, I think that also a
lot of consumers with the riseof social media, all the DIY
stuff started popping back upagain, you know, and everybody
was trying to do all this DIY.
So I think, especially duringCOVID, I think that's kind of
when it all started.
Everybody's trying to do DIYstuff and all of this.
And from there it kind of grewto them then just like having an
(39:44):
obsession with skincare and kindof just loving it.
And then they start getting intoit and finding the professional
products and finding what'sreally going on.
And then I have seen where theyget their hands on acids and
peels and things.
That they just have no businessdoing.
Consumers don't have anybusiness having a professional
strength peel and them doing iton themselves.
(40:06):
And there's a reason thatthere's a trade for us and a
school and all of that.
So yeah, I just the whole ideaof it is bad.
Bad, bad, bad.
SPEAKER_01 (40:16):
I guess it's good for business with our barrier
repair products, right?
SPEAKER_03 (40:19):
Yes.
Screw up your skin, come see us.
SPEAKER_01 (40:23):
So before we finish up here, I know that in the
aesthetic report, it would notbe an episode if we didn't go
through a series of just like ofquick questions, right?
So usually you guys are the onesasking these questions, but I'm
gonna do some quick firequestions on on you if that's
okay.
SPEAKER_02 (40:39):
Yeah, yeah.
Okay.
Yeah.
I I will say I'm always uhwhenever we came up with the
idea for the aesthetic report, Itold myself, well, we need like
segments, you know, that waylike people get used to it.
So I always want this is theintro, and I I think we should
do a game at every out like onthe outro, like with every guest
that we have.
You know, because what soundsmore fun than putting people
(40:59):
like these brands and CEOs onthe hot seat and making them do
a game that's silly.
So yeah, no, I see what you're Isee.
SPEAKER_01 (41:07):
I see what you're doing.
SPEAKER_02 (41:08):
But it is fun listening to it.
I mean, I always enjoy listeningto it, you know, you know,
always get some sort of randominformation that you would never
know about Laura if you hadn'theard her desert island
sunscreen question.
SPEAKER_01 (41:20):
Well, let's start with that one.
So desert island with oneproduct and one aesthetician.
Who is it and what is it?
SPEAKER_02 (41:29):
Okay, well, I'm in my aesthetician, of course,
because who knows my skin betterthan my aesthetician?
So I'd be taking her.
SPEAKER_05 (41:36):
So who's that?
SPEAKER_02 (41:36):
That's Elizabeth Brazier in Dallas.
She's actually one of ourin-house aestheticians.
Yeah, and I love her to death.
So that's who I would be takingwith me, just for the
aesthetics.
SPEAKER_01 (41:46):
What did you say the product is?
SPEAKER_02 (41:47):
Something barrier repaired, definitely, because
I'm obviously going to be on thebeach and sunscreen answer was
already taken, so then I willfix all of that with the barrier
repair.
SPEAKER_01 (41:56):
I like it.
Okay.
If you weren't in skincare, whatwould you be doing?
I guess besides winning at trivygames like this.
SPEAKER_02 (42:05):
Uh well, besides being a mom, I would probably do
something in interior design.
I've always kind of loved that.
I'm a little OCD.
So to me, and it's kind of nodifferent than the magazine.
It's starting with somethingkind of fresh and then seeing
what you can create.
So maybe something like that.
SPEAKER_01 (42:23):
No, that's interesting.
I talked to somebody last nightin the room here that um started
off an interior design and hascome over to that.
So yeah.
SPEAKER_03 (42:30):
Well, if I ever retire, y'all know where I'll
be.
SPEAKER_01 (42:32):
There we go.
Okay.
What's the weirdest, you youcome across a lot of these.
What's the weirdest skincaretrend that you've seen that
actually works?
SPEAKER_02 (42:39):
Weirdest skincare trend.
See, there's such a tricky linebetween trend and you know, fad
and all of that stuff.
I'm gonna go with gua sha, cold,like the cold rolling, all of
that.
Everything that's like MLD.
I mean, we don't think it'sweird, we think it's like
amazing and perfect, and becauseit is, but a lot of I think my
(43:00):
friends and people I talk to,they've always been so surprised
whenever you know I whip outlike a roller or a goua shaw and
all that, and they're like,there's no way that works.
SPEAKER_01 (43:07):
I'm like, Well, I say why stop there?
Why not just go all the way toget a glacial treatment and get
the full uh the full the fullcold treatment, right?
Okay, I'm gonna give you a totalsoftball on this one.
What is one thing that everyperson in this room could do to
support Dermoscope?
SPEAKER_02 (43:22):
Okay, well, I would say, I mean, of course, y'all
are all already subscribed andknow about Dermoscope, so I
would, you know, obviously, uh Iwould say whenever you read the
magazine, take one piece ofinformation from it and
implement it into your practice.
In I think just in culture ingeneral, in in life, I think
that there's so muchinformation.
(43:44):
We're constantly, you have somuch access to information, and
our magazine is no different.
But I think what a lot of peopledo and a lot of professionals do
is they, oh, I read that book,oh, I read that marketing book,
oh, but did you do anything withit?
Like, did you do anything withthe information and the
knowledge that you learned?
So that's what I would say.
(44:04):
If everybody could take onepiece of information that they
learn from Dermoscope everymonth and implement it into
their practice, the industrywill raise its bar of education.
SPEAKER_01 (44:13):
And they'll get just a little bit better every day.
See how that works?
All right, perfect.
So subscribe to Dermoscope, pickone thing, put it to work, and
before you know it, you're gonnabe 37 times 37 times better.
Okay, what's your favoriteguilty pleasure skincare
product?
SPEAKER_02 (44:27):
Guilty pleasure skincare product.
SPEAKER_01 (44:29):
Maybe it's overpriced, maybe it's
expensive, but you know what?
You're like, I'm using itanyway.
SPEAKER_02 (44:35):
I'll say my guilty pleasure is that I don't know
the prices of skincare because Iam very, very fortunate to have
a job where I get sent productsconstantly to be trying and
testing out.
But I do remember I had takenhome a product to my boyfriend
and I said, Hey, like you shoulduse this and blah, blah, blah,
(44:57):
it'll really help.
And you know, whatever.
And four weeks later, six weekslater, he's like, Oh my gosh,
that was amazing.
Give me some more of that.
And I was like, Well, that's thething.
Like, you know, they had justsent it in, so there's no more,
you're gonna have to go buy it.
And then I he was like, Yeah, noproblem, I'll go buy it.
He comes back and he's like,That's$200.
I'm like, Yeah, yeah, I figured.
(45:17):
So that's probably my guiltypleasure.
SPEAKER_01 (45:20):
So, do you what was the product?
SPEAKER_02 (45:21):
All of them.
I test all of them and I loveall of them.
That's my guilty pleasure, isthat I I actively am recognizing
that I am not doing the bestwith my skin by trying so many
different things because it doesharm my barrier, obviously.
Um, but it's part of the job.
SPEAKER_01 (45:38):
See, I knew you weren't gonna pick a face
reality product because ourproducts, our products are
underpriced, right?
So I'm like, okay, that thateliminates all of it.
SPEAKER_02 (45:45):
Um, okay, so face reality, I will say when I was
going through my divorce, I hadlike, I don't know if y'all had
seen me a couple years ago, butI mean I had a lot of acne.
And I had tried several otherbrands, and it would work for a
little bit, but it would alwayskind of come up.
And back then I didn't realizethat it was, you know, stress.
But when I started with the 8%Mandelic, I mean, it was a few
(46:09):
weeks, and I was like, oh mygod, I can't believe for years
I've been dealing with this.
And yeah, so that 8%, and thennow I'm down to the five, and
yeah, but I love it.
So that's my favorite facerailroad product.
SPEAKER_01 (46:20):
The Mandelic's amazing.
I've got to I've got to admit,my guilty pleasures, I will put
Mandelic 15 on once or twice aweek at night.
There's a recording this.
Um I wake up the next morning.
Oh, we're gonna transform skin.
So all right, cut that part fromthe video.
Okay, if aestheticians rule theworld, what do you think would
(46:40):
improve the most?
SPEAKER_02 (46:42):
Well, if aestheticians ran the world,
then I think y'all's first likeorder of business would be to
have mandatory sunscreen.
I think that y'all wouldprobably start making police
officers hand out tickets ifthere wasn't sunscreen.
So I think if aestheticiansruled the world, then uh every
everybody would be beautiful,healthy skin.
SPEAKER_01 (47:02):
Okay, and it starts with sunscreen.
It starts with sunscreen.
I bet there's a lot of noddingheads out there.
If you had the opportunity toswap jobs with somebody in the
skincare industry for one week,who would it be?
SPEAKER_03 (47:13):
Patrick, because it sounds like he has it sounds
like he has a really fun week.
SPEAKER_01 (47:18):
That's true.
SPEAKER_03 (47:19):
We get to play a lot of pickleball.
SPEAKER_01 (47:21):
What's one thing that you wish astitutions knew
more about publishing?
SPEAKER_02 (47:25):
One thing I would say it's not as unrealistic as
people think to get publishedand to get in a magazine.
In any magazine, national,international, local news, it's
not as hard as you think it is,and it's not this huge,
mystical, like, you know,Hollywood thing.
(47:45):
Uh, it's very, very realistic.
If you set that as a goal, ifyou say, hey, I want to be on
the cover of Dermoscope magazinein five years.
Like with any goals, you youstart with your goal and you
work backwards, you figure outhow is this gonna take.
Like, you know, maybe it's notthe cover, maybe it's just you
want to start contributing oryou want to be a writer, or like
you want to show your education,you want to show your before and
(48:08):
afters, you can reach out tothese magazines and you can ask
us, and you just be like, hey,I've got this wild, crazy story,
and you wouldn't have believedyou know, me from five years ago
to me now, and you know, maybeyour audience might find this
interesting.
And the answer is always yes.
Like, that's what makesDermoscope, I feel like, a
little bit different in thisindustry than some of the
others, is that we want to focuson the aesthetician and
(48:31):
highlighting you.
We don't want to be puttingcelebrities on our covers.
We wanted to be putting realpeople that represent us.
SPEAKER_01 (48:40):
All right, so ask asking for a friend.
SPEAKER_02 (48:41):
Yeah.
SPEAKER_01 (48:42):
Let's suppose that there was somebody that wanted
to be in Dermascope.
In some way, asking for afriend.
Um, how would that person goabout um even more specifically,
like just having some sort of apresence at some point in um in
Dermoscope?
SPEAKER_02 (48:55):
Just reach out to us and our social media team, you
know, we're all obviously onInstagram and everything.
So just DM us and then oursocial team will put you in the
right contact with the rightperson, and then you just tell
them, hey, I how do I getfeatured?
I'd like to be in your facehavens department, I'd like to
be on your cover, I'd like to beone of your 50 ambassadors, I'd
(49:17):
like this.
Just speak up, let your voice beheard, and that is what we are
here for.
And so, yeah, we'll connect youto the right people.
SPEAKER_01 (49:24):
Okay, you're gonna have a line like out down the
hallway here in just a fewminutes at the Dermascale table.
So, okay.
Um, so last question.
SPEAKER_03 (49:32):
Go get ready, Evelyn.
SPEAKER_01 (49:33):
All right, last question.
In one sentence, best businessadvice for this room.
unknown (49:42):
Best business advice.
SPEAKER_02 (49:43):
One sentence?
Okay, there's lots of commas.
Okay, so basically, I thinkaestheticians, you get into
this.
I'm I'm actually gonna do onesentence.
You get into this because youwant to heal and change lives
and heal skin.
I think what a lot ofaestheticians are comma.
Yeah, I was an editor, so I'm soI'm saying on top of this.
(50:06):
So I think what a lot ofaestheticians forget is that
you're still running a businessand it is important to focus on
the business just as much as youfocus on skin and acne.
You know, you need businessclasses, you need business
courses, you need to know yourEIN and your blah blah blah blah
(50:27):
blah.
Done.
SPEAKER_01 (50:31):
Amazing.
I I love this conversation.
This this was so fun.
Um I feel like I'm watching thistimer in front of me.
I feel like it was on speeddialogue.
Yeah, that wasn't for us though.
That's for the next one.
That went way too fast.
Yeah, this was um this was fun.
Um, you know, I hope for all ofyou this was helpful.
I hope that this sparked someideas that you can take away for
your business.
(50:51):
I hope that it challenged someassumptions and reminded you why
we all do what we do.
Let's keep pushing the industryforward together.
Let's lock arms, let's make ithappen.
And what I my my request of thisroom is please make a point of
spending some time with theDermoscope team on site.
(51:13):
You might happen to mention thatyou have an interest in being in
the magazine at some point ornot, but please uh make some
time to spend some time withthis amazing team.
Thank you for everything thatyou and the Dermoscope team do.
You guys are absolutelyfabulous.
We love you.
Thank you so much.
SPEAKER_04 (51:30):
Thank you.
Thank y'all.
Thank you for listening to theAesthetic Report.
Be sure to subscribe whereveryou listen to podcasts so you'll
never miss an episode.
If you love the show, leave areview on Apple Podcasts and
Spotify and tell all your SDbesties to give us a listen.
And don't forget, the educationdoesn't stop here.
(51:50):
The Aesthetic Report is one ofmany platforms offered by
Dermoscope.
Visit Dermascope.com for moreeducation and industry news from
the Authority on ProfessionalSkin Care.
Stay tuned, and we'll see younext time for another episode of
the Aesthetic Report.
Welcome to the Aesthetic Report, a podcast for
skincare professionals who wantto grow in their careers by
hearing directly from theindividuals who have been there,
done that, and are paving thefuture of their industry.
Join us for the latest in allthings skincare, beauty,
wellness, business, and more.
From interviews with leadingexperts to the burning topics on
(00:22):
your mind.
The aesthetic report starts now.
SPEAKER_00 (00:34):
Hi Dermis, welcome to the Aesthetic Report, a
podcast by Dermoscope.
Thank you for tuning in to thevery last interview of 2025
season five.
And it's probably a littledifferent than what you were
expecting.
This recording happened back inOctober at Face Reality's Acne
Summit in Austin, Texas, and itfeatures their CEO, Jeremy
(00:55):
Soyney, interviewing our CEO,Amanda Strunk, about the state
of the industry.
So don't touch that dial, andwe'll catch you next year.
SPEAKER_01 (01:08):
Hello again.
And look at this.
I don't have to hold a mic thistime.
This is amazing.
It's like a luxury.
I mean, I'm so happy to have youhere.
And I am so thrilled for justthis really special segment that
we have here.
Very honored to have AmandaStrunk with us today.
We are celebrating 20 years ofacne expertise.
And what a better way to markthe moment with somebody who's
(01:29):
been shaping the professionalskincare conversation for
literally decades.
Today I have the honor ofsitting down with Amanda Strunk.
Amanda runs Dermoscope as theexecutive director and publisher
with a legacy behind her and amission to move the industry
forward.
As a third generation owner, shetook the reins of a decades-old
trade journal and transformed itinto a modern multi-platform
(01:54):
brand that still leads theconversation in skincare today.
Amanda has was raised in thetreatment room, quite literally,
by two working aestheticians,which makes her fluency in this
industry unmatched.
Since joining Dermoscope in2005, she's been the brain
behind the magazine's digitalpivot transformation, launching
game-changing platforms tomaintain the brand's authority
(02:15):
on professional skincare.
But she doesn't just follow thetrends, she sets the tone.
Whether she's curatingeducation, elevating
under-the-radar brands, orspotlighting the next generation
of aestheticians, her goal isclear: empower professionals,
cut through the noise, and raisethe bar of education in the
aesthetics industry.
We'll be diving into industrytrends, business insights, maybe
(02:37):
even a few spicy takes on what'sworking and what's not in
professional skincare today.
And as an added bonus, this isawesome.
This segment is going to berecorded and aired on
Dermoscope's podcast, TheAesthetic Report.
So make a note, if you haven'tyet listened to the Aesthetic
Report, go subscribe right nowand listen to the rich content
(03:00):
that now makes up over 130episodes that have been
published.
Awesome.
Should we get into it?
Yes, let's get into it.
Welcome.
I'm so happy to have you here,Amanda.
SPEAKER_02 (03:09):
Thank you.
I'm happy to be here.
I'm happy to be celebrating FaceReality's 20-year anniversary.
It's no small feat.
And so congratulations on that.
And I think we can all agreethat we have a love-hate
relationship with acne.
And so I'm happy to be here andto celebrate and to try to offer
a little bit more education orinformation so that everybody
(03:29):
can walk away with somethingthat they've learned and can
implement in their practice.
SPEAKER_01 (03:34):
So this is kind of fun for me.
Usually when I'm talking to theDermoscope team, it's um I'm
kind of nervous because they'rethe ones interviewing me.
But I feel like I like flip thetables now.
This is amazing.
I feel like I feel superpowerful.
This is awesome.
Enjoy it.
She's like the last time.
Um okay.
So, Amanda, you've been leadingDermoscope through some wild
industry shifts, I think wecould say for sure.
(03:55):
What's one moment that you madeyou say, you know what?
This is why I do what I do.
SPEAKER_02 (04:00):
I think we all want to be a part of something
bigger.
I think that that's whatDermoscope is for me with this
industry.
Dermoscope is part of thisindustry.
We've been around since the 70s.
We actually are celebrating our50th anniversary this year with
the magazine.
And so, yeah, it's that's nosmall feat to you.
So it's really just about for mepersonally being able to see it
(04:25):
come from our minds and likewhat do we want to talk about
and what do we want to focus onand what aestheticians are out
there that we can interview andyou know, blah, blah, blah,
whatever, and be able to takethose ideas and then turn them
into content in the magazineeach month, and then to have the
readers absorb that content andthen kind of watch it ripple
effect through the industry.
(04:46):
Yeah.
SPEAKER_01 (04:46):
That's look let's push a little bit deeper on
there.
50 years is amazing, by the way.
I feel like 20 years is amazing,but at 50, I'm like, that is
incredible.
What's the secret sauce tostaying relevant in an industry
that uh it seems to reinventitself every six months?
SPEAKER_02 (05:00):
For sure.
The biggest thing is, especiallynow with social media, and I
know we're gonna kind of harp onit for a little bit.
Definitely want to come back tothat.
SPEAKER_01 (05:09):
Yeah.
SPEAKER_02 (05:10):
But I think that with the rise of social media,
it's kind of tried to change thegame.
And I think in our industry, ourniche industry of this beauty
world, that we kind of can'treally, we can't get caught up
in the noise of that socialmedia and of the trends.
We are here, we areaestheticians, and we are here
(05:30):
to change lives and change skin.
And we have to remember thatthat is our mission.
What no matter what we're doingin our industry in this
industry, that's kind of thegoal.
And so I think that forDermoscope, it's not been so
much about keeping up with thetrends.
I think that it's aboutevolution with intention.
(05:52):
And, you know, not just doing apodcast to do a podcast, but
doing a podcast because yourealize that you can reach
another layer or another group,another audience.
So I think that that's thebiggest takeaway is that you
don't just change for the sakeof change.
We don't change anything in themagazine every year just because
I'm bored of that department.
(06:13):
In business, you don't changejust to change.
And I feel like that's wheresometimes we go wrong is we see
trends and we want to hop onthem, and then it kind of ends
up changing.
And we don't we don't want to dothat.
We want to stay true to ourmission, we want to stay true to
our objective in our in ourbusiness.
And so the industry is gonnachange every six months, but I
(06:34):
think it's important for theaestheticians to not stay
consistent, stay doing whatyou're doing, and why you're
doing it.
SPEAKER_01 (06:40):
So it sounds like one of those common threads is
being the voice of theaesthetician.
Thank you for doing that.
And and this is this is nothingnew.
You know, I feel like at facereality, we're all about
community and bringing skincareprofessionals together.
I mean, hence this summit whilewe're all here today.
But I want to push just a littlebit deeper because you've been
doing this for 50 years, andspecifically the Aesthetics
(07:02):
International Association, theAIA, has been bringing together
aestheticians since 1972 as thevery first aesthetistics
association.
Can you tell us more about theAIA?
Um, I want to hear more aboutthat.
And and how can everybody herebenefit from the AIA today?
SPEAKER_02 (07:18):
Okay.
I love pitching AIA.
So AIA was founded in 1972, andthis was all back when
aesthetics wasn't really athing.
It was still under thatcosmetology umbrella.
And so the founder of Dermoscopeof AIA, he basically was a
cosmetologist, and he used totravel over to Europe every year
(07:39):
to do their hair shows and totry to take as much information
as he could and then bring itback over here to the States.
And so it was really just thestart up of this industry.
This was before there were, youknow, all the separate
licensures and everything likethat.
And so AIA was kind of theoriginal Instagram in a way.
(07:59):
It was the original hub, theoriginal community, and it is
how people like Laura and Dr.
Fulton kind of got together, youknow, is by these trade shows
and by these summits and buythese types of things.
And AIA was a really big pieceof that puzzle in aesthetics
back in the 70s and early 80s ofkind of getting that off the
ground.
SPEAKER_01 (08:19):
Okay.
So everybody go jot down a note,AIA.
Go look it up, go check it out.
It's as relevant today as it was53 years ago.
So all right, so Amanda, you'rea third generation publisher.
Amazing.
What was it like growing up inan industry?
And you know, do you have maybea favorite story or memory to
share growing up in thisindustry?
SPEAKER_02 (08:37):
Yeah, I mean, it's definitely different.
I have a very differentupbringing that I think most
kids, I mean, I don't know.
A lot of people I think thathave parents that are business
owners, you have a little bit ofa different upbringing as a kid.
And so obviously I fell intothat boat, but I spent a lot of
my youth kind of back at thesestages and talking, and and what
(08:58):
was always really cool for mewas getting to kind of see the
presenters and you know, thesebig names in our industry, and
just being able to kind of chatwith them before stage and back
there and kind of see likethey're all nervous, they're all
nervous before they get onstage.
It doesn't matter if it's true,Fulton or Christine Heathman or
Michael Bugleese, like everybodyis just back there, you know,
(09:19):
kind of.
And so it's like it kind ofpeels back a little bit and
realize like we're all human,we're all here for a common
goal.
And so that that was kind of mymy upbringing behind the stage.
SPEAKER_01 (09:31):
Amazing.
I I definitely feel that.
I always get a little bitnervous up here.
So doesn't try to channel itinto excitement.
SPEAKER_05 (09:38):
So exactly.
SPEAKER_01 (09:39):
Um okay, so let's shift gears a little bit.
I want to dig a little bitdeeper into the industry and
some of the trends that we'reseeing.
Let's talk celebrity brands.
Celebrity brands, I feel likeit's you know, for so many years
they were so popular, but weseem to be seeing a decline in
celebrity brands.
What do you think the reason isfor that change?
SPEAKER_02 (09:57):
Well, I think consumers are getting savbier.
And I think that when thecelebrity skincare lines, like
they started popping up andeverybody was like, oh, you
know, if Justin Bieber's doing,or I don't know, is doing this,
then you know, like I gotta tryit.
SPEAKER_01 (10:12):
And then, you know, I think Bieber or Kardashian in
there somewhere, right?
Yeah.
SPEAKER_02 (10:16):
They're starting to to realize, like, just because
it's got a pretty face or prettybottles and pretty packaging
doesn't mean that it's going towork.
And again, now with the rise ofthe social media misinformation
is what I like to call it, is itmakes things very confusing for
consumers.
And so I think they're seeingthe celebrities are just doing
(10:38):
it just.
I mean, I feel like in the 80sand 90s the whole celebrity
thing was all about perfumes.
Everybody had their own perfume,and now I think they're just
moving over to skincare.
So I think there's a decline.
I don't see it going awaycompletely, but definitely a
decline, and I think that it'swarranted.
SPEAKER_01 (10:54):
Yeah, and so this is interesting.
Do you think that clinicals area part of this?
And you know, you mentionedconsumers, clients becoming
savvier.
Um, we started investing muchheavier into clinicals a few
years ago.
I think I sensed the same thingaround the importance of it.
But how do you see thatrelationship between this and
the importance of, you know,clinical studies, clinically
(11:14):
proven, clinically backedbrands?
SPEAKER_02 (11:16):
Yeah, no, I think that that's the difference.
I think that that is veryimportant, especially in our
industry, it being theprofessional industry.
Again, we're not over on theconsumer side of beauty and
health and wellness and allthat.
So I think that that is what canhelp encourage and empower
aestheticians by having thatclinical results and the data
(11:37):
and to be able to back that andto show that to your clients.
I think it's very important.
SPEAKER_01 (11:43):
Yeah, I I I totally agree.
I I and I think it's more thanjust before and afters.
I think it's truly, you know,third-party backed clinical
research at this point.
SPEAKER_02 (11:51):
I agree.
SPEAKER_01 (11:52):
Okay, so let's talk about personalization.
I feel like Face Reality hasbeen a brand that you know that
Laura and Pat championedpersonalization.
It's what our company wasfounded on.
But it's interesting, you know,AI is evolving.
You know, we're starting to seethat.
That's already been mentionedtoday.
It's, you know, skin scans.
It's all becoming a part of whatwe're doing.
(12:13):
What's your take on howpersonalization is evolving and
you know, specifically how itrelates to the success of
aestheticians?
SPEAKER_02 (12:20):
Well, I think personalization is what makes
your clients keep coming back toyou.
I think that personalization iswhat they're never gonna get
from Chat GBT telling them, youknow, their own skincare line.
I mean, I don't the when thewhen I heard that consumers are
starting to just ask chat, tellthem what's wrong with my skin
and I have acne, and then chatgives this whole thing and it's
(12:41):
like, oh, what the f- you know,what's going on?
So it's like, no.
So aestheticians, again, I thinkthat this personalization, like
that's what makes you stand outfrom them just searching it
online and then buying theirstuff from Ulta and cutting you
out.
Personalization, I think, shouldbe extremely important.
(13:03):
It should be a mainstay, itshould be a priority.
I think that AI and technologyhelps, and I definitely see it
having a place in your world.
But I don't think that we needto lean too heavily on it.
I think aesthetics at its root,and it's always been this way,
is that connection with yourclient and the hands-on, it's
(13:28):
that personal time and thatpersonal touch.
I mean, everybody always saysthat their hairdressers and
aestheticians are like theirtherapist, you know what I mean?
Whether that's true or not, Ithink that that's kind of the
mentality that consumers are in.
They trust you and they trustyou with their skin.
And the more you can personalizethat, and still using AI and
technology and all that, that'sall great, but just making sure
(13:51):
that you're staying true to whatmakes you different, and that is
that you are a person, you arenot AI, you have hands, you have
that connection, you areoffering personal results.
SPEAKER_01 (14:02):
I I yeah, I couldn't agree more, and I feel like
that's what keeps, you know,that higher level of
personalization.
I feel like there's a directcorrelation to client retention.
Honestly, like the more you canpersonalize your approach for
everybody and see that person,make sure that that person is
seen as an individual, not as acase study.
That's what keeps them comingback.
It's interesting, you know,we're starting to use AI more
(14:24):
within face reality.
And I the way I think about itis almost more as a thought
partner.
It's not a replacement, right?
It's a it's a thought partner.
How do we leverage AI to helpmake me better, help make us
better, but as a partner, not asa substitute.
SPEAKER_02 (14:40):
Right.
Yes, I don't think that weshould ever be relying on it so
much to where it is actuallyreplacing certain things, but I
think that it is a great tool tobe able to bounce ideas off of
or create checklists.
That's what I love to use itfor, you know, make sure you're
not missing anything.
Am I not thinking like what?
And that's what if we're talkingabout chat, that's the one thing
I always say whenever it'stalking, and then at the end, my
(15:02):
last question is always, whatare you not telling me?
And then it, you you will besurprised what it is not telling
you.
SPEAKER_01 (15:08):
That's a good prompt.
I like it.
I like that.
Okay, I'm gonna um I'm gonnamake a note.
Okay, so we were talkingrecently, and one of the one of
the things that stuck out fromwhen we were chatting recently
is you used the term burn uhsort of burnout around the
messaging around six-figureaesthetician.
If that's the turn, what's itmoving toward?
SPEAKER_02 (15:28):
I think we I I'm gonna kind of go back a little
bit to the personalizationthing.
I think that that's where thedifference is.
That's that's really what isgoing to change for you as an
aesthetician.
SPEAKER_01 (15:42):
Yeah, I like that.
Okay.
Let's push harder on socialmedia a little bit.
I wanna I want to come back tosocial media.
I've seen a rise in utilizingsocial media for public shaming,
for cyberbullying.
I've been personally a topic ina not positive way in certain
aesthetics websites, and so it'spersonal for me.
Have you seen this?
And how do you think about that?
(16:04):
Like, uh, what do you think thatcauses?
And how do we get this back to amore collaborative place?
SPEAKER_02 (16:10):
What kind of started as like this hustle and you
know, and then it kind of led tothe burnout from your previous
question, and then now we'reyou're moving into social media,
and I think that while socialmedia was so helpful in terms of
growing your business andgrowing your message and
everything, there's it's alwaysa double-edged sword.
(16:32):
And I think that we are just nowin a generation of people that
feel very comfortable speakingtheir mind on social media when
you would never do it face toface, or if you did do it face
to face, it would, you know, itwould happen a little bit
differently.
And so I think that people havehonestly gotten a little too
(16:53):
comfortable with that.
And I think at the end of theday, that's what makes events
like this so important, isbecause you're really building a
community and you're growingtogether and you're networking
and you're collaborating, andyou can do that on social media,
but you can never do it like howyou can do it here.
(17:14):
Like this can never bereplicated.
Like the energy and the vibefrom today, you're not gonna get
that from just reading a blogabout acne.
You know what I mean?
So I think that's kind of thething with social media.
You like, what are we gonna doabout it?
I think we need to get off of itand get back in here.
Yeah.
That's what I think.
SPEAKER_01 (17:31):
Yeah, what one of the things I talk about a lot is
you know, it's a piece of advicethat my wife gave me years ago.
I was I was having thisconversation with her, and she
looked at me and she was she wassort of annoyed.
She was like, You're notassuming positive intent here,
pal.
And she might not have usedthose words exactly, but she
clearly said, You are notassuming positive intent.
SPEAKER_05 (17:49):
Yeah.
SPEAKER_01 (17:50):
Maybe not the pal.
That's one that stuck with me.
You know, I know that ouremployees, this is one that is
another one of those terms Italk about a lot, is I feel like
that goes a long way.
Um, you know, especially aroundthis topic in particular, is you
know, how do we get back to thatplace where we're just assuming
positive intent?
Let's let's start from a placewhere we believe that that
(18:11):
person is intending to do theright thing.
The benefit of the doubt.
SPEAKER_02 (18:14):
Yeah, the benefit of the doubt.
And and honestly, I mean, Ithink that all of that, once you
start getting into thatnegativity, like it impacts you,
it affects you.
And you want to sit there andsay that, you know, like going
off on somebody or even justreading comments like that.
I personally have gone throughwhere I'm off social media
completely unless I have toapprove something or look at,
(18:36):
you know, whatever.
Because I've just found myself,and I think this is true for
most people, but everybody's gotthat energy flowing, everybody's
got, you know, and don't messwith my cheat, you know, like
don't mess with it.
And I just think that again,like the social media is
starting to do that, and it'skind of changing everybody's
mentalities.
I feel like everybody's gettinga little bit more like
(18:58):
skeptical, and they don't trustanything anymore because of AI.
Because now I don't know if thatthing really happened that I
just saw because who knows?
Who knows anymore?
You can't trust anybody, andthat's not a healthy mindset for
us to have as humans likeworking together, just never
being able to trust anythingthat you ever see.
Again, this all leads back tosocial media, technology, and I
(19:20):
think the ways that it harms us.
SPEAKER_05 (19:22):
Yeah.
SPEAKER_02 (19:22):
So again, I think it all kind of leads back to
community building,collaborating, and doing that
with like-minded individuals.
SPEAKER_01 (19:29):
Yeah.
Okay, so if if that's where weare in the state of social
media, what's next?
Like if you had to bet on, youknow, one thing that will define
aesthetics moving forward thesenext five years, what what would
it be?
SPEAKER_02 (19:44):
Well, I think it's I think it's gonna be a lot of AI
and technology that's gonna beintegrated into the businesses.
I mean, I I really do thinkthat.
I I think there's gonna be amore layered approach to
skincare.
That's how I should say it.
I think that we're gonna haveAesthetics, and I think that
we're going to start layering inmore wellness and technology
(20:08):
driven.
And I think that's what the nextfive years is going to show.
SPEAKER_01 (20:11):
Yeah, I I I agree.
Let's go a little bit deeper onthat.
So I think that we're seeingmore aestheticians that are
talking about overall wellness.
I think that's a massive trend.
Mental health, nutrition,stress.
Do you think that this is apassing trend, or do you think
it's more a more permanent shiftin how professionals are
approaching skincare?
And most importantly, what's theimpact on the solo esthetician
(20:34):
around this whole discussion?
SPEAKER_02 (20:35):
Great, positive.
It's not a trend.
It's definitely a shift.
And I think it's here to stay.
I think that it's insanelypositive for solos, whether
you're a solo or you're more onthe med spa or whatever.
I think that it's all positive.
I think that us integrating itgives the the consumer, I think
(20:57):
it just gives them a morewell-rounded and understanding
approach, especially withskincare, especially with acne,
you know, and this is internaland this it just makes sense to
talk about nutrition.
It makes sense to talk aboutthese other things.
Now I know that, you know,different states and you know
you have to be careful aboutwhat you're actually
recommending and things likethat, but no, I think that it's
(21:17):
all positive.
I think it's positive for thesolos too.
SPEAKER_01 (21:20):
I think it's positive for face reality.
I think it's positive for ouracne experts, actually.
I mean, we have a history, Ithink, of approaching acne
extremely holistically.
You know, it's not a step one,two, three, it's personalized
for every person, and it goesdeep into all of these things,
you know, wellness, you know,nutrition, health.
And I I feel like, you know, oneof the analogies that I've heard
described is it's almost likewe're approaching education,
(21:42):
like, how can we be a detective?
How do we get to that root causeof what's causing that person's
acne, what's triggering it sothat we can put them in charge.
And, you know, it's differentfor everybody.
And so I feel like we'reactually really well equipped to
take on what I see as a massivetrend.
But let's embrace it, right?
And you know, let's embrace whatthat is and go even deeper and
recognize that this um, youknow, overall I think approach
(22:04):
to wellness is something thatour clients are seeking out from
us.
SPEAKER_02 (22:08):
And I think that the aestheticians that can embrace
that while also maintaining,again, your connection, your
hands-on treatments, then Ithink those are the
aestheticians that are going togrow the most over the next five
years.
SPEAKER_01 (22:21):
Yeah, I I I totally agree.
Okay, so you're passionate abouteducation, we are too.
Let's let's talk education alittle bit.
How do you think consumers slashclients are valuing license
expertise compared to socialmedia advice?
SPEAKER_02 (22:36):
Yeah, again, it it's it's hard because where are they
getting their skincare advice?
Like they're getting it fromTikTok, they're getting it from
Google or chat.
That we don't want that.
We don't want that at all.
So I think that consumers aregetting, like I said earlier,
(22:57):
they are getting more savvy.
They are starting to understand,like, hey, I need to focus on my
skincare, it's not just my hairand you know, makeup.
So consumers are getting smarterand they're starting to figure
out like what is going on inthis world of skincare.
And we've been around for a longtime, and there is this whole
professional side, and I do needto be going and seeing an
aesthetician, and you know, sothey're getting smarter, but at
(23:18):
the same time, the informationthat they're consuming is
misinformation.
Something that something wentviral that somebody, you know,
somebody slugged their skincare,and then that went viral, and
then everybody's like, oh,everybody has to slug, you know,
and all this stuff.
And so I think that themisinformation thing is a really
big piece that we have tomaintain the narrative and to
(23:40):
teach the consumers that is whatwe have to do.
SPEAKER_01 (23:43):
Yeah, I feel like TikTok's been a mix mixed
blessing for this entire room,honestly.
You know, even a few years agoin the middle of COVID, as
TikTok started ramping up, I'mconvinced that more people were
following TikTok advice becausewe saw way more people coming
into our clinic, and I know intalking with many of you, it was
the same thing that they werecoming in with compromise
(24:05):
barriers.
Oh, yeah.
And honestly, it was I I creditTikTok with inspiring us to
develop all of our barrier careproducts.
Our creamy cleanser, our hydroremedy, our gel cream now.
I actually credit this fromTikTok, and so it's been a bit
of a mixed blessing.
SPEAKER_02 (24:24):
Okay, well, I was saying those are all my best.
What I use from Face Reality isthat barrier repair side of it
because it is so important, andso many of us have damaged our
barriers over the years notrealizing what's going on.
I mean, when I say us, I meanthe consumers.
Definitely not aestheticians.
Trevor Burrus, Jr.
SPEAKER_01 (24:40):
How do we keep it credible though?
Like if if if TikTok has beenthe trend, you know, it's its
podcasts I think are still veryrelevant.
You know, what's next?
And how do we how do we keepthat level of credibility?
It's not as easy as just saying,oh, we don't like TikTok, right?
How do we lead this conversationso that we can get that good
education all the way to endclients?
SPEAKER_02 (24:59):
Aaron Powell You should find a magazine that
really focuses it on continuingeducation.
No, I think I think it I also II don't want to hate on TikTok
and social media completely.
Like as an aesthetician, it isstill so valuable for you to be
on there because again, it'syour voice that's making the
(25:20):
difference to the consumers.
Because if you're not on TikTokand you're not telling everybody
the truth about you needsunscreen no matter what, and
then you've got these influenceover here saying, I don't ever
use sunscreen, blah, blah, blah.
If y'all aren't on there, thenall they're gonna hear is the
influencer stuff.
Right.
You know what I mean?
So it's very important becauseI'm not saying right to get the
(25:41):
slides on all things.
No, y'all still need to be onTikTok.
SPEAKER_04 (25:48):
Dermoscope needs to be to stay informed on the basic
aesthetics on the environment,which memes, review posts,
giveaways, holds, yeah, plentyof opportunities to be featured
in the magazine.
Right.
SPEAKER_02 (25:59):
And to Instagram and follow up at dermoscope to get
the quality content you have todo.
But I definitely think to answeryour original question, I think
what we're gonna see a littlebit of a shift is is more
shorter content.
I mean, at the end of the day, Ithink everybody is just way too
busy, you know.
We live 50-hour lives in a24-hour time span.
And so I think where we're gonnasee it kind of shift is more
(26:24):
short curated content, but stillclinically backed, still lots of
education, just just more, youknow, fine-tuned.
SPEAKER_01 (26:33):
Well, we've got plenty of content that we can
all plug into uh to that shortcontent, so that works for us.
(27:21):
So, from your perspective, whatare aestheticians doing for
aestheticians that are doingwell, what are they doing to
grow their business?
And where do you see literallyuntapped opportunities for this
room?
SPEAKER_02 (27:35):
From what I see in our industry, I think y'all are
doing a fantastic job owningyour individuality, your
uniqueness, kind of what makesyou separate from the
aesthetician down the street.
And I think that there has been,you know, because again, social
media, all the rise.
(27:56):
It seemed like, remember whensocial media and on Instagram it
got really, really popular foryour grid to be like all the
same color and to alternate thethis and that, and you just had
to do it.
You had to do it, otherwise yourpage wasn't cool and all that
kind of stuff.
So I think that it's kind ofit's shifting away a little bit
from that, obviously, and we'refocusing more on being here in
(28:18):
person, we're doing all of thistype of stuff, but I think at
the end of the day, what we needto be focusing on is really how
we can reach the consumers on adifferent level.
So, again, before what y'allwere doing really great at is
you were owning it, you decidedthat you wanted to be the more
the sound bowls and the chakrasand this that you were your spa
(28:40):
was gonna go more on this path.
And so that's how you curatedyour content on Instagram,
that's how you did it andeverything.
And I think that where we havean untapped potential is really
taking it a step further and notjust talking to your client and
doing it that way, but I thinkfinding local partners.
And I know this is it's not newinformation, like you know, it's
(29:02):
been forever, but it's takingyour relationships to similar
practices, you know.
So if down the street there's anIV bar, you need to go in and
try to create a relationshipwith them and say, hey man, like
if you refer your guys to me,then I'll you work you barter
it, you work out an agreement,you work out a deal.
(29:22):
And I think that that isprobably the biggest untapped
potential that you have as anesthetician is by growing your
network out, not just up, youknow, with the clients.
You don't need a millionclients, and that's all you're
focusing on.
You need to kind of branch outthis way too, and then keep
growing it.
SPEAKER_01 (29:41):
I I like that, and it's it's going back to Laura
Cooksie.
You channel your inner LauraCooksie and start bartering.
SPEAKER_03 (29:48):
Yep.
Yep, I second that.
SPEAKER_01 (29:50):
No, I I no, in all seriousness, I th I think that
that's really good advice.
So speaking of which, I thinkthis is um a perfect setup here.
So 15 years ago, I feel like aderm office standalone, you had
a derm that was on staff, andthat's they focused on
traditional dermatology issues.
There's a lot of blurring that'shappening, you know, today and
(30:10):
has happened over this last 15years.
There's a lot of channelblurring that's happening.
Med spas, derm offices, plasticsurgeon offices, they're all
offering aesthetic services atthis point.
What does this mean?
What's the impact for the soloaesthetician who's trying to
stand out?
SPEAKER_02 (30:27):
Okay.
So again, I think this isconsumer awareness a little bit,
right?
Like, I'm sure everybody at onepoint has been asked, like,
what's an what's anaesthetician?
You mean like a and then theythink you're an
anesthesiologist, right?
Yeah.
Uh so that I feel like that'skind of died down.
Most people at least have heardof the term now, aesthetician.
(30:48):
Like, again, we're not in the90s anymore, so we've grown on
that level.
But still, I talk to so manypeople, and I, you know, I say,
Well, do you have anaesthetician?
They go, Well, no, no, no, Idon't, I don't, I have a
dermatologist, you know, andthey just blow me off.
And it's like, that isoffensive.
But I tell, you know, and I haveto explain to them like
dermatologists, they fix skindiseases, they fix problems.
(31:12):
Aestheticians, we're into skinhealth.
We are here to keep the skinhealthy.
It's a preventative maintenance.
It's, you know, the consumersneed to know the difference.
And I think it can be verypositive, them coming by them,
you know, by the dermatologistsand the more med spas and then
(31:32):
kind of crossing over into moreof our side of the industry, I
view it as positive because atthe end of the day, all it does
is raise the bar of educationbecause these derms and these
med spas, they're gonna come in,they're gonna come in with the
doctors and the PAs and all thisstuff, and and and it's only
going to raise the bar for allaestheticians, which is what we
(31:54):
want.
SPEAKER_01 (31:55):
I I love that.
So, given the embarrassingly lowpercentage of people that are
still seeing an aestheticianregularly, though, how can our
industry work together to helpon this front?
You know, educating the on theimportance of seeing an
esthetician regardless of theskincare concern.
I mean, again, this strikes mejust as a massive opportunity
(32:19):
where there's an obligation forall of us to how do we make this
better?
SPEAKER_02 (32:22):
I think we have to have a unified message.
I think that kind of what I wastalking about before, I think it
kind of lends to that.
I think that if consumers aren'treally still understanding that
they need to be seeing anaesthetician and their makeup's
gonna go on even better if theyhave the healthy skin underneath
it, and you know, all thisstuff, it needs to be a unified
(32:44):
message.
And I think that that's wherewe're gonna see the most change
and the most growth is it startson the local level and it kind
of works its way up.
It works its way up to thebrands and the magazines and
things like that.
SPEAKER_01 (32:55):
Yeah.
Okay.
Let's touch on a differenttopic.
And this this is um getting itas spicy.
Maybe not for you, but it is forme.
So it's the topic of retailbrands expanding into or
aesthetician brands expandinginto retail.
I don't want to um and I'm justkidding, I'm just kidding.
And I want to put out to beperfectly clear, we're not going
(33:17):
into Ulta as much as for all ofthe posts that we see on
Facebook.
Um it continues to floor me howyou know, like once a month
somebody posts that facereality, they heard, they heard
that face reality is going intoUlta, and then there's like a
hundred posts that are like, I'mnever, yeah, I'm never even
thinking about face reality everagain.
So you always hear everything,but hopefully this is abundantly
(33:40):
obvious when you hear about sortof our vision going forward
about how what a terribledecision that would be.
Yet, brands do it.
And I I've got it, I've got Ijust I have to say, I truly
don't understand it.
And my opinion hasn't changed onthis.
I I I recognize this from thetime that I got here.
I I I have not changed myopinion on this.
(34:00):
I don't understand it.
So I I guess from yourperspective, is it a winning
strategy for brands to go intoretail?
Like just help me out here.
I don't get it.
SPEAKER_02 (34:10):
So yeah, I remember when Murad did this.
Does anybody else remember backin the yeah 90s?
Murad was the first professionalgrade, professional-only
skincare brand.
And he decided he was going tostart doing infomercials.
But you remember back wheneverybody had real TV?
And they tried it and they didit, and they were extremely
successful.
(34:30):
I mean, huge growth, hugesuccess.
I think the difference is theynever really tried to come back
and go professional or to reallykind of keep their foot on both
sides.
And so that was a strategy, andit's obviously worked for Murad.
I think that there's otherbrands in the industry that have
then tried to kind of followthat and follow that method,
(34:51):
only to realize that they did itwrong.
And I'll kind of go into how Ifeel about what's wrong.
But and so they try to jump backinto the professional now, and
as you can, if you know what I'mtalking about, you can see
they're having a hard timegetting that traction back
because all the aestheticiansare mad, you know, and basically
like you left us and you wentand tried to go consumer and it
(35:13):
didn't work out for you, and sonow you're back trying to talk
to us, and you know, no, youknow, you get you kind of get
burned, and so you don't.
And I think that that'sreasonable for an aesthetician
to feel that way about a brandthat decides to go consumer and
leave you.
I mean, that's basically what'sgoing on for you to carry face
reality and then face reality tobe like, okay, yeah, bye.
(35:34):
No, we're gonna go consumer now.
And then you're sitting here andyou're like, well, I've spent
thousands and years of educationand research and all this for
face reality, and now they canjust my clients can just buy it
at Ulta.
Like, that's not fair.
That's not, you know, that's howa majority of aestheticians
feel.
And I think that finding thesweet spot between that
double-edged sword, I think, istaking the aesthetician with the
(35:58):
brand.
So I think that as long asbrands decide to go consumer,
but they're going to take thoseaestheticians that built it and
take them with them to consumer.
And by that I mean, hey, we'regonna go consumer or we're gonna
start reaching the consumermarket, but this is how we're
gonna ensure that you will stillbe getting the products or we
(36:20):
will still be using blah blahblah, and consumer is gonna be
50% more in the price, sothey'll still want to come to
you.
There's something that has to bedone between the brand and the
aesthetician and thatrelationship.
And as long as that is solidwhen they go consumer, it has
worked occasionally in the past.
(36:42):
I don't think that it's the bestthing to do personally.
I wouldn't I that wasn't yourquestion.
What was your question?
SPEAKER_01 (36:47):
I feel like you're being too nice.
I like I just I don't understandit.
I like I'm insulted um just byyou know the even the idea of
these brands with the years andyears of replacement.
I think so too.
SPEAKER_02 (36:56):
I am definitely on that side.
I again I've been in thisindustry over 20 years and I
have seen it.
And I guess I just don't get it.
If if you're a skincare brandand you want to go play within
the big pond of the you knowconsumers, then go do that.
But you came professional, youhad a mission as a brand, like
you wanted to change people'slives.
(37:17):
You wanted to change people'slives, and you did it, and
you've grown, and look howamazing and you know how
everything is.
And so I just I just don't seehow doing that, building the
relationship with all theaestheticians and the accounts,
and then basically leaving themin the dust once you get to your
a different success level.
To me, it just seems like itwould piss a lot of people off.
SPEAKER_01 (37:41):
Well, I feel like it, yeah, yes, yes.
I mean, I feel like not onlydoes it undermine this room or
for whatever brand that is, butI also actually feel like it
undermines the entire brandproposition.
It dumbs it down to the point tosay that this is such a simple
proposition that you're able togo self-diagnose whatever it is
that you need.
And that's the entire point of aprofessional brand is that it's
(38:04):
it's more complicated than thatfor any skincare condition, not
just acne, but especially foracne.
You know, what we do is it'sit's very complex and and it and
it gets to the heart of youknow, needing to recognize that
every single person's anindividual and they need help
with their skin.
And so if only it was that easy,right?
SPEAKER_02 (38:22):
If only let's just make it that easy and then we'll
be done.
SPEAKER_01 (38:25):
There wouldn't be 50 million people a year, you know,
with acne.
Right.
Yep.
Okay.
Well, I've got a personalrequest is next time this topic
pops up on our Facebook page,will you please like pop in
there and be like, trust me,they're not going into Ulta.
SPEAKER_02 (38:41):
Well, tell them to go listen to the aesthetic
report and they'll hear itstraight from Jeremy that y'all
aren't going.
unknown (38:46):
Perfect.
SPEAKER_01 (38:46):
There you go.
Perfect.
Well, I mean, again, so so thisgoes back to why I even talked
earlier about those guidingprinciples.
Because if if we hold true thatskincare should not be
self-diagnosed, how can you gointo Ulta?
How can you go into retail?
How can you go into expandede-commerce?
How can you go buy activesonline without seeing somebody
to have that guidance?
(39:07):
It completely contradicts thatentire approach to what we do.
And so again, that's why I talkabout those guiding principles
because it makes thoseday-to-day decisions very easy
to say, no, that would be a thatwould be a bad decision.
So sorry, I had to jump in mysoapbox there for a second.
SPEAKER_02 (39:24):
Yeah, and it just reminded me, I think that also a
lot of consumers with the riseof social media, all the DIY
stuff started popping back upagain, you know, and everybody
was trying to do all this DIY.
So I think, especially duringCOVID, I think that's kind of
when it all started.
Everybody's trying to do DIYstuff and all of this.
And from there it kind of grewto them then just like having an
(39:44):
obsession with skincare and kindof just loving it.
And then they start getting intoit and finding the professional
products and finding what'sreally going on.
And then I have seen where theyget their hands on acids and
peels and things.
That they just have no businessdoing.
Consumers don't have anybusiness having a professional
strength peel and them doing iton themselves.
(40:06):
And there's a reason thatthere's a trade for us and a
school and all of that.
So yeah, I just the whole ideaof it is bad.
Bad, bad, bad.
SPEAKER_01 (40:16):
I guess it's good for business with our barrier
repair products, right?
SPEAKER_03 (40:19):
Yes.
Screw up your skin, come see us.
SPEAKER_01 (40:23):
So before we finish up here, I know that in the
aesthetic report, it would notbe an episode if we didn't go
through a series of just like ofquick questions, right?
So usually you guys are the onesasking these questions, but I'm
gonna do some quick firequestions on on you if that's
okay.
SPEAKER_02 (40:39):
Yeah, yeah.
Okay.
Yeah.
I I will say I'm always uhwhenever we came up with the
idea for the aesthetic report, Itold myself, well, we need like
segments, you know, that waylike people get used to it.
So I always want this is theintro, and I I think we should
do a game at every out like onthe outro, like with every guest
that we have.
You know, because what soundsmore fun than putting people
(40:59):
like these brands and CEOs onthe hot seat and making them do
a game that's silly.
So yeah, no, I see what you're Isee.
SPEAKER_01 (41:07):
I see what you're doing.
SPEAKER_02 (41:08):
But it is fun listening to it.
I mean, I always enjoy listeningto it, you know, you know,
always get some sort of randominformation that you would never
know about Laura if you hadn'theard her desert island
sunscreen question.
SPEAKER_01 (41:20):
Well, let's start with that one.
So desert island with oneproduct and one aesthetician.
Who is it and what is it?
SPEAKER_02 (41:29):
Okay, well, I'm in my aesthetician, of course,
because who knows my skin betterthan my aesthetician?
So I'd be taking her.
SPEAKER_05 (41:36):
So who's that?
SPEAKER_02 (41:36):
That's Elizabeth Brazier in Dallas.
She's actually one of ourin-house aestheticians.
Yeah, and I love her to death.
So that's who I would be takingwith me, just for the
aesthetics.
SPEAKER_01 (41:46):
What did you say the product is?
SPEAKER_02 (41:47):
Something barrier repaired, definitely, because
I'm obviously going to be on thebeach and sunscreen answer was
already taken, so then I willfix all of that with the barrier
repair.
SPEAKER_01 (41:56):
I like it.
Okay.
If you weren't in skincare, whatwould you be doing?
I guess besides winning at trivygames like this.
SPEAKER_02 (42:05):
Uh well, besides being a mom, I would probably do
something in interior design.
I've always kind of loved that.
I'm a little OCD.
So to me, and it's kind of nodifferent than the magazine.
It's starting with somethingkind of fresh and then seeing
what you can create.
So maybe something like that.
SPEAKER_01 (42:23):
No, that's interesting.
I talked to somebody last nightin the room here that um started
off an interior design and hascome over to that.
So yeah.
SPEAKER_03 (42:30):
Well, if I ever retire, y'all know where I'll
be.
SPEAKER_01 (42:32):
There we go.
Okay.
What's the weirdest, you youcome across a lot of these.
What's the weirdest skincaretrend that you've seen that
actually works?
SPEAKER_02 (42:39):
Weirdest skincare trend.
See, there's such a tricky linebetween trend and you know, fad
and all of that stuff.
I'm gonna go with gua sha, cold,like the cold rolling, all of
that.
Everything that's like MLD.
I mean, we don't think it'sweird, we think it's like
amazing and perfect, and becauseit is, but a lot of I think my
(43:00):
friends and people I talk to,they've always been so surprised
whenever you know I whip outlike a roller or a goua shaw and
all that, and they're like,there's no way that works.
SPEAKER_01 (43:07):
I'm like, Well, I say why stop there?
Why not just go all the way toget a glacial treatment and get
the full uh the full the fullcold treatment, right?
Okay, I'm gonna give you a totalsoftball on this one.
What is one thing that everyperson in this room could do to
support Dermoscope?
SPEAKER_02 (43:22):
Okay, well, I would say, I mean, of course, y'all
are all already subscribed andknow about Dermoscope, so I
would, you know, obviously, uh Iwould say whenever you read the
magazine, take one piece ofinformation from it and
implement it into your practice.
In I think just in culture ingeneral, in in life, I think
that there's so muchinformation.
(43:44):
We're constantly, you have somuch access to information, and
our magazine is no different.
But I think what a lot of peopledo and a lot of professionals do
is they, oh, I read that book,oh, I read that marketing book,
oh, but did you do anything withit?
Like, did you do anything withthe information and the
knowledge that you learned?
So that's what I would say.
(44:04):
If everybody could take onepiece of information that they
learn from Dermoscope everymonth and implement it into
their practice, the industrywill raise its bar of education.
SPEAKER_01 (44:13):
And they'll get just a little bit better every day.
See how that works?
All right, perfect.
So subscribe to Dermoscope, pickone thing, put it to work, and
before you know it, you're gonnabe 37 times 37 times better.
Okay, what's your favoriteguilty pleasure skincare
product?
SPEAKER_02 (44:27):
Guilty pleasure skincare product.
SPEAKER_01 (44:29):
Maybe it's overpriced, maybe it's
expensive, but you know what?
You're like, I'm using itanyway.
SPEAKER_02 (44:35):
I'll say my guilty pleasure is that I don't know
the prices of skincare because Iam very, very fortunate to have
a job where I get sent productsconstantly to be trying and
testing out.
But I do remember I had takenhome a product to my boyfriend
and I said, Hey, like you shoulduse this and blah, blah, blah,
(44:57):
it'll really help.
And you know, whatever.
And four weeks later, six weekslater, he's like, Oh my gosh,
that was amazing.
Give me some more of that.
And I was like, Well, that's thething.
Like, you know, they had justsent it in, so there's no more,
you're gonna have to go buy it.
And then I he was like, Yeah, noproblem, I'll go buy it.
He comes back and he's like,That's$200.
I'm like, Yeah, yeah, I figured.
(45:17):
So that's probably my guiltypleasure.
SPEAKER_01 (45:20):
So, do you what was the product?
SPEAKER_02 (45:21):
All of them.
I test all of them and I loveall of them.
That's my guilty pleasure, isthat I I actively am recognizing
that I am not doing the bestwith my skin by trying so many
different things because it doesharm my barrier, obviously.
Um, but it's part of the job.
SPEAKER_01 (45:38):
See, I knew you weren't gonna pick a face
reality product because ourproducts, our products are
underpriced, right?
So I'm like, okay, that thateliminates all of it.
SPEAKER_02 (45:45):
Um, okay, so face reality, I will say when I was
going through my divorce, I hadlike, I don't know if y'all had
seen me a couple years ago, butI mean I had a lot of acne.
And I had tried several otherbrands, and it would work for a
little bit, but it would alwayskind of come up.
And back then I didn't realizethat it was, you know, stress.
But when I started with the 8%Mandelic, I mean, it was a few
(46:09):
weeks, and I was like, oh mygod, I can't believe for years
I've been dealing with this.
And yeah, so that 8%, and thennow I'm down to the five, and
yeah, but I love it.
So that's my favorite facerailroad product.
SPEAKER_01 (46:20):
The Mandelic's amazing.
I've got to I've got to admit,my guilty pleasures, I will put
Mandelic 15 on once or twice aweek at night.
There's a recording this.
Um I wake up the next morning.
Oh, we're gonna transform skin.
So all right, cut that part fromthe video.
Okay, if aestheticians rule theworld, what do you think would
(46:40):
improve the most?
SPEAKER_02 (46:42):
Well, if aestheticians ran the world,
then I think y'all's first likeorder of business would be to
have mandatory sunscreen.
I think that y'all wouldprobably start making police
officers hand out tickets ifthere wasn't sunscreen.
So I think if aestheticiansruled the world, then uh every
everybody would be beautiful,healthy skin.
SPEAKER_01 (47:02):
Okay, and it starts with sunscreen.
It starts with sunscreen.
I bet there's a lot of noddingheads out there.
If you had the opportunity toswap jobs with somebody in the
skincare industry for one week,who would it be?
SPEAKER_03 (47:13):
Patrick, because it sounds like he has it sounds
like he has a really fun week.
SPEAKER_01 (47:18):
That's true.
SPEAKER_03 (47:19):
We get to play a lot of pickleball.
SPEAKER_01 (47:21):
What's one thing that you wish astitutions knew
more about publishing?
SPEAKER_02 (47:25):
One thing I would say it's not as unrealistic as
people think to get publishedand to get in a magazine.
In any magazine, national,international, local news, it's
not as hard as you think it is,and it's not this huge,
mystical, like, you know,Hollywood thing.
(47:45):
Uh, it's very, very realistic.
If you set that as a goal, ifyou say, hey, I want to be on
the cover of Dermoscope magazinein five years.
Like with any goals, you youstart with your goal and you
work backwards, you figure outhow is this gonna take.
Like, you know, maybe it's notthe cover, maybe it's just you
want to start contributing oryou want to be a writer, or like
you want to show your education,you want to show your before and
(48:08):
afters, you can reach out tothese magazines and you can ask
us, and you just be like, hey,I've got this wild, crazy story,
and you wouldn't have believedyou know, me from five years ago
to me now, and you know, maybeyour audience might find this
interesting.
And the answer is always yes.
Like, that's what makesDermoscope, I feel like, a
little bit different in thisindustry than some of the
others, is that we want to focuson the aesthetician and
(48:31):
highlighting you.
We don't want to be puttingcelebrities on our covers.
We wanted to be putting realpeople that represent us.
SPEAKER_01 (48:40):
All right, so ask asking for a friend.
SPEAKER_02 (48:41):
Yeah.
SPEAKER_01 (48:42):
Let's suppose that there was somebody that wanted
to be in Dermascope.
In some way, asking for afriend.
Um, how would that person goabout um even more specifically,
like just having some sort of apresence at some point in um in
Dermoscope?
SPEAKER_02 (48:55):
Just reach out to us and our social media team, you
know, we're all obviously onInstagram and everything.
So just DM us and then oursocial team will put you in the
right contact with the rightperson, and then you just tell
them, hey, I how do I getfeatured?
I'd like to be in your facehavens department, I'd like to
be on your cover, I'd like to beone of your 50 ambassadors, I'd
(49:17):
like this.
Just speak up, let your voice beheard, and that is what we are
here for.
And so, yeah, we'll connect youto the right people.
SPEAKER_01 (49:24):
Okay, you're gonna have a line like out down the
hallway here in just a fewminutes at the Dermascale table.
So, okay.
Um, so last question.
SPEAKER_03 (49:32):
Go get ready, Evelyn.
SPEAKER_01 (49:33):
All right, last question.
In one sentence, best businessadvice for this room.
unknown (49:42):
Best business advice.
SPEAKER_02 (49:43):
One sentence?
Okay, there's lots of commas.
Okay, so basically, I thinkaestheticians, you get into
this.
I'm I'm actually gonna do onesentence.
You get into this because youwant to heal and change lives
and heal skin.
I think what a lot ofaestheticians are comma.
Yeah, I was an editor, so I'm soI'm saying on top of this.
(50:06):
So I think what a lot ofaestheticians forget is that
you're still running a businessand it is important to focus on
the business just as much as youfocus on skin and acne.
You know, you need businessclasses, you need business
courses, you need to know yourEIN and your blah blah blah blah
(50:27):
blah.
Done.
SPEAKER_01 (50:31):
Amazing.
I I love this conversation.
This this was so fun.
Um I feel like I'm watching thistimer in front of me.
I feel like it was on speeddialogue.
Yeah, that wasn't for us though.
That's for the next one.
That went way too fast.
Yeah, this was um this was fun.
Um, you know, I hope for all ofyou this was helpful.
I hope that this sparked someideas that you can take away for
your business.
(50:51):
I hope that it challenged someassumptions and reminded you why
we all do what we do.
Let's keep pushing the industryforward together.
Let's lock arms, let's make ithappen.
And what I my my request of thisroom is please make a point of
spending some time with theDermoscope team on site.
(51:13):
You might happen to mention thatyou have an interest in being in
the magazine at some point ornot, but please uh make some
time to spend some time withthis amazing team.
Thank you for everything thatyou and the Dermoscope team do.
You guys are absolutelyfabulous.
We love you.
Thank you so much.
SPEAKER_04 (51:30):
Thank you.
Thank y'all.
Thank you for listening to theAesthetic Report.
Be sure to subscribe whereveryou listen to podcasts so you'll
never miss an episode.
If you love the show, leave areview on Apple Podcasts and
Spotify and tell all your SDbesties to give us a listen.
And don't forget, the educationdoesn't stop here.
(51:50):
The Aesthetic Report is one ofmany platforms offered by
Dermoscope.
Visit Dermascope.com for moreeducation and industry news from
the Authority on ProfessionalSkin Care.
Stay tuned, and we'll see younext time for another episode of
the Aesthetic Report.
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