Key Takeaways:
- Kristan’s sales journey started in B2C weight loss products before transitioning to B2B SaaS and founding Sales Subs.
- Grit and resourcefulness were the key drivers of his success in startups and sales.
- Sales Subs helps businesses scale their outbound sales efforts with a subscription-based model.
- Cold outreach success today hinges on personalization and thoughtful messaging, not automation alone.
- Building community and networking are critical, even for introverted founders.
- Effective outreach on LinkedIn includes connecting through mutual connections and starting genuine conversations.
- Agencies must be flexible and iterate on their Ideal Customer Profile (ICP) as market needs shift.
- AI and automation tools are useful for structuring sales processes, but strategy and human customization remain essential.
- Language and directness in outreach dramatically improve engagement rates, with Sales Subs achieving up to 90% open rates in cold emails.
Check out Kristan's agency here:
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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