Key Takeaways:
- Marcus and his co-founder started Kohde with a simple mission: "let's do some sh*t together."
- The agency rebranded and niched into B2B SaaS and tech to focus on complex buyer journeys.
- Early agency growth involved taking on all types of clients to learn and refine their focus.
- Finding "specialist generalists" for hiring is difficult but necessary for the agency’s brand, web, and product design model.
- Clear qualification of clients and learning to say no is crucial to sustainable agency growth.
- Most of Kohde's client acquisition happens via strong referrals due to long-term client partnerships.
- Marcus emphasizes the founder’s responsibility: all agency problems ultimately trace back to leadership.
- Adoption of EOS/Traction has helped Marcus shift from operator to owner and start building scalable systems.
- Kohde prides itself on zero client churn, with notable client successes including helping an insuretech client boost valuation for acquisition and doubling conversion for an ATS company.
- Marcus advises focusing on what you enjoy and letting go of tasks that can be better handled by others.
Check out Marcus's agency here:
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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