Key Takeaways
- Warren transitioned from music to marketing, finding parallels in creativity and structure between both disciplines.
- He spent nearly 10 years on the client side before launching Ollo Metrics, inspired by the impact agencies had on brand transformation.
- COVID forced a shift from in-person collaboration to remote support, prompting the development of internal training programs and tools.
- Tools like OfficeVibe were instrumental in improving team morale, stress management, and leadership responsiveness.
- Ollo Metrics acquires new business primarily through speaking engagements, referrals, and workshops.
- The agency runs a partner group called TAP (Trusted Agency Partner) to foster non-transactional referral relationships.
- Their ideal client is a B2C service-based business with a small internal marketing team needing executional support.
- Warren shared a major client win involving advanced Google Ads campaign structuring, resulting in a 163% increase in ROAS.
- He believes in exploring a wide range of client types before refining the agency’s ICP.
Check out Warren's agency here:
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.