Key Takeaways
- Ale started his career as an engineer and later transitioned into marketing with a data-driven mindset.
- Orkesta specializes in helping eCommerce and SaaS companies with performance marketing and full-funnel strategy.
- The agency has evolved to include creative services, video content, and AI integration to stay competitive.
- AI is viewed as a game-changing tool for improving conversion and automation across marketing efforts.
- One of Ale’s biggest challenges is competing in a saturated, price-sensitive Latin American market.
- Building long-term client relationships and providing clear value is critical to sustainability.
- Larger clients often offer more satisfying work but come with the risk of internalizing services—diversification is key.
- Strategic positioning and differentiation become crucial when serving more mature businesses.
- The importance of meditation, patience, and never becoming complacent are core lessons Ale would give his younger self.
Check out Ale's agency here:
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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