Key Takeaways
- Shopé transitioned from being a touring independent musician to running a thriving email marketing agency.
- The pandemic derailed his music career, leading him to start an eCommerce brand — and later discover email marketing as a high-ROI channel.
- After realizing the cash flow potential, he pivoted to start Building Block Digital and began acquiring clients through 1:1 outreach in DMs.
- Early success came through reconnecting with a fellow musician-turned-entrepreneur who opened the door to Slack communities and his first recurring clients.
- Shopé emphasizes building real relationships over quick-pitch automation in DMs — and it’s still a core part of his lead gen strategy today.
- He shared a major deliverability win: successfully migrating a 1.4M+ email list from Klaviyo to a lesser-known ESP while improving deliverability and performance.
- Real client results include $500K in attributed email revenue in just 3 months and a $50K monthly lift for an already successful 6-figure brand.
Check out Shopé's agency here:
https://www.buildingblockdigital.com/
Check out Kondo: https://app.trykondo.com/referral/BV3GUQ
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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