Building a successful law firm takes more than great advertising. It requires a smart marketing strategy built on data, accountability, and a clear understanding of what actually drives growth.
In this episode of the AGM Attorney Podcast, Josh Konigsberg sits down with Margarita Eberline, CEO of Marketing Boss and Fractional CMO, to discuss how law firms can stop relying on guesswork and start making marketing decisions based on measurable results.
Drawing on more than 20 years of experience with organizations like Nielsen, Telemundo, and Columbia Pictures, Margarita explains why many law firms overspend on marketing, how better attribution leads to better decisions, and why branding, intake, sales, and client experience all play a critical role in long-term success.
Whether you're evaluating your current marketing efforts, working with an agency, or building an internal marketing team, this episode offers practical strategies to help your firm grow more efficiently.
Connect with Margarita to learn more about her work helping law firms grow through data-driven marketing strategy.
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