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October 5, 2025 21 mins

I’m revisiting my popular ‘How I Think About…’ format here on The Ambitious Introvert® for Q4! Today I’m sharing how I actually think about and use AI in my business (and how I don’t). There’s a HUGE difference between using AI as a support tool versus depending on it to make your decisions or drive your creativity - and I’m sharing my thoughts on both as an introverted business owner.

You'll hear:

  1. Why I treat AI as an accelerator, not a crutch
  2. The specific ways I do use ChatGPT (and where it saves me tons of time)
  3. The very real risks of over-relying on AI for business content or strategy
  4. Some examples of where AI has completely gotten it wrong!
  5. Why critical thinking, intuition, and context are still your biggest assets
  6. My take on what AI can’t replicate - and why that’s good news for entrepreneurs

Whether you're just starting to play with AI or have already built it into your workflows, this episode will help you gut-check your relationship with it - and help you stay sharp and stand out in a world where sameness is everywhere.

Links mentioned:
🎧 Episode with Dan Chuparkoff on the ethics of AI 

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

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