This episode of The Analytics Edge, sponsored by NetSpring, features an interview with Soumyadeb Mitra, Founder and CEO at RudderStack, the leading warehouse Customer Data Platform that’s purpose-built for data teams. RudderStack is an open-source, enterprise-ready platform for collecting, storing, and routing customer event data to your data warehouse and dozens of other tools.
After founding the company in 2019, Soumyadeb led RudderStack to 100+ employees and a $56 million Series B funding round in 2022. Prior to RudderStack, he co-founded Mariana, a VC-funded B2B martech startup, which was later acquired by 8x8 in 2018. Soumyadeb earned his PhD in Computer Science from the University of Illinois Urbana-Champaign.
In this episode, Soumyadeb talks about the founding stories behind RudderStack, the evolution of Customer Data Platforms, and the significant impact that a warehouse-centric CDP approach has on business.
Key Quotes
“We want to look at product funnels and customer journeys, but then combine that with Salesforce data, right? I mean, I want to look at funnels separately for enterprise customers and customers who closed versus customers where we are competing with a specific vendor and so on. And this is a very standard thing I would imagine. I mean, we see that across all our companies, but it was surprisingly hard to do with a lot of these cloud product analytics tools, right? They're amazing tools, but then they're only designed to ingest a specific kind of data. And if you want to combine other data sources, it becomes really fragile and complicated to set up those data pipelines, right? So yeah, I think Warehouse-native enables that and kind of unlocks that set of use cases. Plus there are all these challenges around data privacy, which again, it's not so much for a company like us, but at scale, it becomes a problem, right? I mean, you're centralizing your data in a data warehouse. Why do you need to ship everything to another vendor to do specific parts of your analytics? It just does not make good sense..” - Soumyadeb Mitra
Episode Timestamps
(01:11) Founding story behind RudderStack
(02:50) The evolution of CDP
(06:50) Business challenges CDPs are trying to solve
(08:06) Packaged vs. composable debate
(10:55) Benefits of warehouse-native CDP
(17:14) Analytics on customer data
(18:47) Data activation and reverse ETL
(21:10) Real-time personalization
(26:05) Achieving customer 360 view
(28:08) Business impact with a warehouse-centric CDP approach
(30:17) The future of CDPs
(34:48) Takeaways
Links
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.