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June 23, 2026 14 mins

How much should you really spend on marketing?

In this episode, I challenge the common belief that you should wait until your business is profitable before investing in marketing. Instead, I explain why marketing is often the tool that creates growth—and how to approach it without taking unnecessary risks.

You'll learn:

How much established businesses should budget for marketing

Why your first customers rarely come from paid ads

The difference between marketing and sales

Why debt is a dangerous way to fund growth

The simple marketing activities every business owner should be doing

How referrals, reviews, and reputation can outperform expensive advertising

The biggest mistake business owners make when tracking marketing results

Whether you're just starting a business or looking to grow an existing one, this episode will help you think differently about marketing and make smarter decisions with your budget.

#SmallBusiness #Marketing #Entrepreneurship #BusinessGrowth #MarketingBudget #BusinessAdvice #SmallBusinessOwner #marketingstrategy

If you'd like to learn more about Andrea, visit her website: https://www.theandreapearsonshow.com/p/welcome.html

Interested in receiving Killer Subject Lines: How to Grab Subscribers’ Attention and Get Your Emails Opened for free? Join The Andrea Pearson Show newsletter list: https://www.theandreapearsonshow.com/p/killer-subject-lines.html

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