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August 13, 2020 29 min
Spencer Powell, President of Builder Funnel and Host of Builder Funnel Radio, joins us for episode 189 of Art of Construction.

Spencer's family has been in the building industry for 110 years. With that background, he took an interest he developed in digital marketing and decided to help contractors leverage the power of the internet to grow their business. Spencer's company, Builder Funnel brings marketing services and lead generation to the modern builder through SEO, social media, and most importantly, valuable content creation.

While many might think of marketing as the process of telling your potential customer what makes you the best, this is not necessarily the case. As Spencer tells us, sometimes it can be better to SHOW your customers you're the best through content that educates them on your industry. By doing so, they develop a trust for your brand and look to you as the experts that they can call upon when they are ready to make a purchase. 

This might seem like a new idea, but it's not. John Deere began their own added-value content marketing strategy with a magazine for farmers in 1895, and it built their business a big enough pipeline of customers to last until now. With the wisdom you'll hear from Spencer in this episode, you can do the same, AOC Tribe!
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