Episode Transcript
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SPEAKER_00 (01:16):
Welcome to From the
Heart Productions, where we
support and champion independentfilmmakers telling stories that
matter.
Today's conversation bringstogether science, cinema, and
opportunity in a way I thinkmany of you will find both
inspiring and practical.
(01:38):
We're honored to be joined byHelen Hall, an award-winning
producer, director, andcomposer, whose work explores
the intersection of art,science, and energy.
For more than three decades,Helen has created films grounded
in original research, cinematicstorytelling, and a deep
(02:02):
curiosity about the forces thatshape our world.
Her work has been performed,broadcast, and exhibited
internationally, and herresearch has been published by
Leonardo magazine, MIT Press,with music forthcoming from Da
Vinci edition in Japan.
(02:25):
Her first documentary, PowerLines, inspired by the sound
waves of electromagnetic fields,won the International Jury Award
at the International Festival ofFilms on Energy.
Helen is completing Pictures ofInfinity, a feature revealing
(02:47):
Nicola Tesla's long-hiddenblueprint for a sustainable
energy future, recipient of theRoy W.
Dean Award and the Carol DorothyJoyce Award.
Helen serves on the AdvisoryCouncil of the International
Institute of Film Science andArts in New York.
(03:10):
And Carol, I understand this isa film you highly support and
are working on with Helen.
SPEAKER_02 (03:17):
Yes, Claire.
Helen has so much to share withus on her recent trip to Mipcom.
So thank you, Helen, for joiningus.
Thank you for having me on theshow.
Oh, we have a lot of things tocover today.
So let's get started.
What is MIPCOM and what drew youto attend this year?
SPEAKER_01 (03:38):
So Mipcom is the
largest global market for the
audiovisual industry.
And um it's it's a place whereeveryone converges in the
audiovisual industry,apparently.
So in the the year, it was justthis past October when I was
(04:00):
there, and there were uh morethan 10,000 delegates from 107
countries.
So it's huge, it's absolutelyhuge.
Um and so what brought me therewas that um I received a phone
call, um, I think it was in lateJune last year, and uh on my
(04:23):
cell phone, and and uh it wassomeone from Rx Global, which is
the uh organization that managesMipcom.
And I I didn't know what it was,you know, it just sort of came
out of nowhere.
And uh and then he followed upwith an email, and so he was
representing Mipcom and he knewabout pictures of infinity, so
(04:46):
that kind of drew me in, and hethought that I should be there
with pictures of infinity, so Iwondered what what that was
about, and so he offered to uhto meet with me on Zoom to talk
to me more about it and why hethought I should be there and
what it why why everything, andit's not something I would that
(05:09):
would ever cross my mind, youknow.
I would think of Mipcom as a bigcommercial marketplace kind of
place and not somewhere wherewhere it would be appropriate
for me to be with my film inprogress.
Uh, but he convinced me thatthat he inspired me so much, um,
just the way it was very human,it was very personal, and it it
(05:35):
he just made everything soundpossible.
And so um, so then I I rememberspeaking to you, and you and you
agreed with me that it seemedlike it might be something I
should follow up on.
And uh and then I I received theum Carol Dorothy Joyce Award,
(05:56):
um, which made it possible forme to register for for Mipcom
and to actually um startplanning to attend, which was
pretty amazing, and I washonored to receive it.
Um and then the next thing thathappened after I registered for
Mipcom, I was invited to be adelegate for um the Quebec for
(06:21):
Quebec filmmakers to be part ofthe Quebec team that was going
to Mipcom.
So what that so what that meantwas that I had it, I had um an
infrastructure to work with.
So I had uh an actual physicallocation where I could organize
meetings and have um there was areceptionist and there were
(06:43):
people offering drinks and thatsort of thing.
So it was very, very um helpfulto have um support like that.
And also it was really umimpacted the visibility of my
project too, because uh then Icould um there was a a place
online to actually say what I'mlooking for and where I am and
(07:06):
that sort of thing.
So that that there was a lot ofvisibility for the project
because of that.
Um so so then after registering,um there's an online platform
that we have access to, andthat's an incredible resource
because you can um you know putinformation about yourself,
(07:28):
about your production company,um, about your your projects and
exactly what you're looking for.
So, you know, we're all going toMIPCOM to find um resources for
our projects, and uh, and we canask for those online.
We can make it clear what we'relooking for, and and then it's
possible to organize meetingsbecause there's a huge list of
(07:52):
all the um all the peopleattending, so all the companies
and all the the um differentpeople representing the
companies.
And so we we we can startcontacting them and organizing
meetings, and then at the sametime we're being um up, you
know, we're getting a lot of uhrequests for meetings too from
(08:15):
others who are interested inwhat we're doing.
SPEAKER_02 (08:19):
Well, that's great.
Well, so people were interestedin what you're doing because of
your posting on the MIPCOMwebsite.
Yes, exactly.
Did that bring you many people?
SPEAKER_01 (08:31):
It brought me a lot
of people.
In fact, it was far more than Icould meet with, uh physically
meet with during that timeperiod because there's really
it's a four-day event, but thethere's the third there are
three full days of meetings, andthen the fourth day we can we
can have, you know, we hadsecond meetings sometimes, and
also it was a time to to toschedule the ones that weren't
(08:55):
possible during the three otherthe previous three days.
But yes, there it I was justflooded with uh meeting
requests.
SPEAKER_02 (09:04):
Well, give us an out
uh a short description of your
film, Pictures of Infinity, sowe all understand uh the title
and what's the focus is of yourfilm.
SPEAKER_01 (09:20):
So it's a feature
documentary about the um what
Nikola Tesla called his greatestachievement.
This is something that isunknown, mostly unknown.
Um he discovered that the earthproduces an unlimited reservoir
of natural electricity, and hedevoted the last part of his
(09:41):
life to inventing a system toharness it.
And uh this was his radicalsolution to the global energy
crisis, which he anticipatedmore than a hundred years ago.
And uh the film is uh acombination of dramatic scenes
from Tesla's life that begin inchildhood and right till the end
(10:04):
of his life, but every scene inthe film is revealing a new um
principle of energy that hediscovered, and um because his
thinking was radically differentthan our common understanding of
physics.
And so that's an important partof the film because his it
implies a radical new directionbecause he made he was very he
(10:29):
produced outstanding results inhis experiments.
And uh, and so the filmdocuments all of his um all of
his discoveries and inventionsto harness the natural
electricity of the earth.
So not only reproducing theexperiments that he did to to um
(10:54):
to make it vis to make it clearthat this was possible to to do,
but he um uh we're alsoreproducing the experiments of
others who have um who areconfirming that what Tesla did
was was possible and real andexists.
(11:16):
So um so they've um they'veproduced evidence that
everything that he anticipatedwould would actually be possible
using the instruments that theyhave now.
And at the time that Tesla wasworking, and I mean there's many
problems that Tesla encounteredwith um with having it, what he
(11:38):
was doing be understood, butthere's people now who who have
um invented instruments thatdetect and measure the energy he
was harnessing.
So it's there's very convincingevidence that that it's possible
is that his system was viable.
SPEAKER_02 (11:56):
And that is called a
zero point field that uh that
Tesla working with, right?
SPEAKER_01 (12:02):
It's it's in quantum
physics it's called the zero
point field.
That's not what Tesla would callit, and it's not what other
people would call it, but that'sall it doesn't matter, it is it
it's the same concept.
So some people people havedifferent names for it.
SPEAKER_02 (12:19):
Okay, it's basically
an underlying field of energy,
underlying field of energy thatsurrounds all of us, and that's
right.
Well, this is brilliant.
Okay, so we'll get back toMIPCOM.
So, in other words, they theycontacted you, you decided to
attend, uh Canada supported youby putting in with their a
(12:43):
group, yes, by posting online,you found people to talk to and
who were interested in yourfilm.
SPEAKER_01 (12:51):
Yes, um, yes, and
both well, I reached out to
people and then I and I hadpeople reach out to me, so it
was back and forth.
SPEAKER_02 (13:01):
So this year MIPCOM
was focused on the creator
economy.
So that shift opportunities fordocumentary filmmakers.
SPEAKER_01 (13:11):
Well, first of all,
um I should say this is the
first market event I've everattended, so um, and it was a
pretty incredible experience.
But uh one thing I was aware ofright away, so I don't know if
this is different from previousyears, but it it really felt
like a level playing field.
It didn't feel like they werethe gatekeepers and the you know
(13:35):
the filmmakers or whatever.
It I just felt felt like we wereall together doing what we're
doing.
And I don't know if it's becauseof that, but that's what what
all the talks were were wereabout on some level is because
um they say that YouTube is rehas replaced television now, and
(13:56):
that everyone in the worldwatches watches YouTube like as
as they would watch television,but it's but the television,
sorry, YouTube has replacedtelevision.
SPEAKER_02 (14:14):
Uh YouTube has
outperformed Disney.
SPEAKER_01 (14:19):
Okay.
And they also, this wassomething I hadn't heard before
uh being at that particularevent, I hadn't heard that uh
they said that um that long formcontent is very popular on
YouTube.
I always heard the opposite, butthey insisted that it was.
And um and so the the creatoreconomy uh first of all they
(14:45):
say, and I think other peoplemay have heard this before, of
course, from YouTube, but thatanyone with a camera and a
computer can now make contentand um participate.
You know, you don't there's noagain, there's no traditional
gatekeepers, and so you havedirect access to YouTube and you
can you can you you can actuallymake a decent living if if you
(15:09):
devote yourself to um findingyour audience and uh you know
creating the the content and uhand bringing it to them on a
regular basis.
SPEAKER_02 (15:23):
Exactly.
And you've done that, you'vebuilt your Facebook page up to
what is the number of followersyou have now, about four years
27,000.
Oh my gosh, that's magnificent.
That that should bring interestfrom any possible distributor.
SPEAKER_01 (15:41):
That's marvelous,
how yes, but actually, one thing
I did in my meetings, I ofcourse I had my phone with me,
as we all do.
Um, so I showed them when I wasmeeting with distributors and
and streamers and talking aboutmy film, um, because I'm you
know I'm amazed by this.
(16:01):
Um there's so much interest inTesla and it's only growing.
So I showed them, I had a a postfrom uh September where Tesla
it's quotes Tesla, it's from aninterview where he spoke about
the future, and he said that inthe future he that that people
would be able to harness energyfrom all around them and um it
(16:23):
that it could meet global energyneeds.
And that post got 32,000reactions.
Wow.
32,000.
Yeah.
That's I mean, that's how muchpeople care about it.
So um, so that that's somethingthat I showed them, you know.
(16:44):
I could I could it was easy toshow them on my phone that that
that that's what's happening,you know, when I when I post
things, that's that's how muchinterest there is on in in this
subject.
SPEAKER_02 (16:58):
This is good to
know, and good to know about um
YouTube.
The there's a new documentaryout, Helen, called The Grab,
G-R-A-B.
And it's a very interestingstory about food and water, and
how that is control, what thecontrols are around that, and
(17:20):
how countries are using othercountries to raise their food
and with other people's waterand bring it back home.
And that is on YouTube and umHulu.
Uh, so yes, YouTube is takingover as a long-form uh player,
(17:44):
Dennis.
SPEAKER_01 (17:46):
In fact, YouTube was
was at the center of the whole
um event this year.
The focus the whole focus was onYouTube, and so it again with
the creator economy.
So they they gave examples likeBBC Television had a series on
Dr.
Seuss, so I don't know all thedetails, but except that it was
(18:09):
a long-term um regular series,and so they wanted to bring it
to YouTube because that's ofcourse the but the thing, I
guess what they were what theywere telling us is that they
have all this content and nowthey can they're adapting it for
YouTube.
So so they hired um contentcreators from YouTube to um to
(18:32):
adapt all their their series,their Dr.
Seuss series for YouTube.
And so that so the the contentcreators would would create
little clips and and you know,and and it's all it all has to
do with audience metrics andreactions, and then they develop
it according to that, and thenapparently they ended up even
(18:53):
developing new content based onfinding a whole new audience for
this material and a whole newinterest.
So that was pretty incredible.
And they talked about all theall the important things that
you people can do with YouTubeas content creators, even it
stays with me for some reason,but they they spoke about the
(19:15):
importance of thumbnails, thatthat's huge, you know, when
you're when you're um attractingaudiences and you're and you're
putting things on YouTube thatthat the thumbnail is is
something that really drawspeople in.
SPEAKER_02 (19:29):
It's very important,
Alan.
You're right, the thumbnail.
You know, I've done a lot ofvideos, and you if you change
the thumbnail, you can increaseor decrease uh the number of
plays.
It's it is enforced, it's amarketing.
SPEAKER_01 (19:49):
Yes.
So so they were saying thatthese things are so important,
and uh learning these skills,how to how to do, you know, how
to reach people that way.
And then also uh imagine forfilmmakers all the content that
you have and how you can finddifferent ways to communicate
it.
You might make little clips andor you might um find something
(20:14):
that has educational value, andand so it was all about
packaging, and you can packageit endless in endlessly
different ways for differentmarkets.
And so this was another big uhdiscovery of that from being at
MIPCOM was and meetings withdistributors, is that there was
(20:35):
a lot of interest in my previousfilm, which I could not have
imagined, but what's changednow, it seems, is that it's not
it nothing has an expiry date.
So it's um any content they canbe interested in.
It really doesn't matter when itwas released, how old it is,
that's all irrelevant now.
(20:55):
It's all it's all content thatthat's possibly of interest.
SPEAKER_02 (21:01):
And YouTube wants
more content.
Oh my gosh, that's amazing.
SPEAKER_01 (21:08):
Yeah, but
distributors too, they're
they're looking, they'reinterested in in my experience.
So my experience was that thatthey wanted to create a catalog
of of whatever I'm doing, youknow.
So it wasn't they're they'reinterested in my present
project, but they want to knowwhat else I'm doing too.
SPEAKER_02 (21:28):
So that's a
marketing side, right?
SPEAKER_01 (21:30):
Yeah, so that it's
like a it's not just a one one
project.
It's it's um they're interestedin filmmakers, in other words,
and what they do, not just inwhatever the content is that
you're that you're dealing withat the moment.
SPEAKER_02 (21:46):
So they're
interested in you, and uh so
that means it's the contentcreator they're going after,
right?
SPEAKER_01 (21:54):
That's right, yes.
So it's not just a a singleproject.
SPEAKER_02 (21:58):
Wonderful.
Well so let's talk about whatfunding opportunities emerge for
you for you from NIPCOM.
SPEAKER_01 (22:11):
So um I can't speak
in specifics.
I had a lot of excitingdevelopments, um, but every
partnership that you have,because it's it's important in
the new way that things areworking, I think it's more and
more important to have umpartnerships with different um
people.
And it's not necessarily asingle distributor anymore.
(22:35):
So um you can have distributorswho who cover certain
territories, like let's sayParis and Hong Kong, and and you
would negotiate rights with themfor those territories, and then
you might negotiate rights withsomeone else for other
territories.
And when you have co-producers,um they represent different
(22:55):
territories too.
So let's say you have aco-producer in the UK, and then
you that opens doors for fundingthat's that's specific to that
territory.
Oh, good.
Yes, and that's what works isthat and that's what people
that's in fact how films arebeing funded now at least at
(23:17):
MIPCOM is through these thesepartnerships which open open
doors to to other it expands thepossibilities with every
partnership okay so thepartnerships could be with a
distributor or it could be witha production company yes and
(23:39):
streamers too oh yeah yes okayyeah so it and the streamers I
was speaking a bit with Claireabout this before the interview
but I I was just saying I can'tkeep track of them all there's
so many streamers it's it'schanging so quickly now and they
have different focuses but whatwhat the what it's doing for
(24:02):
film is that it's it it meansthat films now have a much
longer lifespan in terms ofbeing distributed being seen and
being um acquired I guess bydistributors and streamers and
and they can and they can be indifferent forms as I said so you
can do that on YouTube but butthe streamers are doing
(24:23):
something similar to they'repackaging thing prop uh content
in different ways for differentmarkets for different audiences
yes and I spoke to Tom Malloyrecently and he was he's um you
know he had a distributioncompany and he sold that and
it's now part of a largerdistribution company and Helen
(24:46):
he said that by the time yourfilm is is finished we will have
it on 30 different streamingplatforms.
I didn't there were that manyright exactly yeah so so there's
and there's all these differentforms it seems every time you
turn around there's a differentforum of of um streamer
(25:09):
different platform different umyou know uh monetized in
different ways too some of themare um you know subscription
based and some of them are um uhad revenue that sort of thing
right well it's wonderful tostay on top of that so um so get
(25:33):
tell go back to the meetings andtell me what kind of meetings
you had and how let's talk tothe audience about how you
prepared for the meeting andwhat went on what results came
out of them so I prepared forthe meetings by again once
registering for the event um itgives us access to the digital
(25:56):
platform so it's very veryimportant to or I think it I
would say that that it'sprobably the most important
thing is that you make it clearwhat you're looking for and uh
and you put that out there.
And then um I also prepared aone sheet for the film and
(26:18):
that's it because everyone'sreally um overloaded with all
the all the things all theinformation and so I just stuck
to to one sheet and the onesheet had active links on it.
So if they wanted moreinformation it linked to uh the
trailer to teasers and um asizzle reel and uh other
(26:42):
documents on Google Drive so umand so that's that's what I did.
That's all I I didn't actuallygive it to them I I just linked
it they had a link to it.
Well tell me what did you saywhen it says make you're saying
make it clear what you'relooking for so how did you
describe your film and whatyou're looking for oh I I said
(27:05):
that I'm looking for umco-producers broadcasters and
distributors um to help to to uhcomplete my film and bring it
into the world great yeahactually I have the exact text
here I said seekingco-production distribution and
(27:26):
broadcast partners to bringpictures of infinity a feature
documentary about Nikola Tesla'sblueprint for a sustainable
energy future to audiencesworldwide so that was what I
said great and uh how how werethe results of your meeting were
they positive oh they wereincredible so I was really
surprised and I was alsosurprised that um I think I
(27:50):
always felt a bit apprehensiveabout um the business part of
filmmaking and I just found itso um easy uh on the some level
to to meet with people and totalk to them and uh it was
people from all over the worldtoo and there just seemed to be
so much common ground and um sothe meetings yeah that so so it
(28:16):
was very inspiring and um Ireceived um a lot of positive
developments as a result so I'min discussions with um
co-producers distributors andstreamers right now wonderful
well Helen see you overcame thefear of going into the corporate
(28:40):
world because you're the carrierof the story this is your film
and you know it and that uhknowing it's in your DNA and
people feel when they talk toyou there's no doubt you will
feel this film and that's whatthey want to hear they want to
hear your own confidence anddefinitely you have that from
(29:05):
your uh connection to this filmyes well I I wouldn't yeah I
wouldn't know that that wasexactly what it was but I do
know that uh that I wassurprised at how comfortable I
felt everywhere and uh it itdidn't you know there there
(29:25):
wasn't anything um challengingabout it on that level you were
comfortable yes totally and Ilooked forward to every day I
wasn't you know it was it wasjust um it it could have been I
I again I I can't begin todescribe it but just so many
(29:47):
people from so many differentcountries and all being so open
to new possibilities and uminterested in well there we
again uh there's a lot ofinterest in this subject so I
really felt that and it's it isa global subject and uh Tesla is
known everywhere wonderful andand known as as something other
(30:14):
than the name of a car companyexactly well just tell us how
attending MIPCOM influenced yourfunding strategy for pictures of
infinity well it opened it up umso again I and this is something
I'm still learning more and moreabout but think in terms of
(30:37):
again meeting with distributorsand they represent certain
territories and so they can theycan cover those territories and
and you can make um make dealswith distributors over you know
for particular territories andthen with others that cover
other territories and the the umagreements can be made over
(31:03):
periods of time that that makesense for the film.
I'm still learning about thispart of it.
This is really important and butit it opens doors and and in
Canada for example I know it'snot it's different in the US but
um it opens doors for forfunding that that need where you
(31:24):
need an agreement with with youneed partners and so the so it
opens the doors but then itopens also opens the doors
because of whoever you'repartnering with and what and
what what resources areavailable to them.
Right so it's it's expandingyour resource base let's put it
(31:45):
that way and not using just oneperson for all rights.
SPEAKER_02 (31:49):
That's exactly
that's very very important in
fact it's critical yes i hearmany filmmakers who are so
totally disappointed in their umdistribution company they are
locked into an all-exclusive uhand and the distributor is doing
(32:11):
nothing for them and they can'tget out so short that's terrible
broader description of what youwant to achieve and times uh
Peter Broderick suggests you getthe shortest agreement possible
so that you pull out if they'renot doing a good job.
SPEAKER_01 (32:30):
Yeah I've heard that
too um but also for everyone I
would say if you have a subjectyou know if your film is
exploring a subject or a themeor um has some connection to
other locations then think aboutpartnering with people who would
also be interested would shareyour passion for whatever you're
(32:52):
doing.
SPEAKER_02 (32:54):
Excellent so tell us
tell us a moment at Mipcom that
surprised or inspired yousomething that filmmakers might
learn from um there were manybut I think I think it was right
at the beginning I mean it it'sjust it was completely
(33:14):
overwhelming in a good way it'sjust a whole sea of people it's
really it's a mob scene you knowand there's so many um uh
different countries you knowpeople from everywhere and it's
it's just this exhilaratingfeeling of entering um a global
(33:36):
ecosystem of um film fundinglet's say or of of people making
films and uh I've neverexperienced anything like it
before and I would not haveanticipated that at all that
feeling this is good news wellif you had to sum up your Mipcom
(33:59):
experience give us a a sentenceor two to tell us what that
would be a single sentence um Ithink it would just be um the
(34:25):
experience of of entering um aglobal ecosystem with your film
and I and the importance of thatI think it's really important
now and that's what I had atNIPCOM was that experience.
So it opened you up to realizethat this isn't just for the a
(34:47):
small part of the world this canexplode and be seen all over the
world yes and and not only thatbut everyone well I should I
shouldn't say everyone butthere's there's a general
there's there's such an opennessright now that I experienced
there to um to everything itfelt like um so just you know
(35:13):
thinking of of a global contextwell that's really good advice
because a lot of the filmmakersthat I work with are only
thinking about the United Stateshow do I distribute it who can
see you're saying elevate yourthinking totally elevate it yes
(35:33):
yes well done so what is yourintent what are your goals for
the next six months Alan whatare you working on um well I'm
continuing of course to work onuh everything I need to do to
complete Pictures of Infinity soum yeah so I'm I'm working of
course now I'm working I'mactually working with some of
(35:56):
the people I met with at NIPCOMso we're already making progress
wonderful and would you go backI would absolutely go back and
I'd go back to other events tooum that were if if there were
opportunities and I would reallyrecommend that so it's really
(36:21):
worth filmmakers to put it intheir budget save up and go
experience this internationalconcept of and new creator
content funding.
I really believe it is and Iremember when um the person who
um who who started this um wholeprocess where I ended up there
(36:45):
um Daniel Cortez from RH Globalwhich is the company that
manages and organizes Mipcom andso in in the Zoom meeting with
him he was talking about how umlike in my situation I was I was
um with with the other delegatesfrom Canada so um but people can
(37:09):
I I I looked for an equivalentfor American filmmakers and I
don't think there's an exactequivalent but you can actually
rent stands at Mipcom and if youhave a catalog of films and and
you know they they speak interms of brands so you're there
representing your brand and youcan and I I think it's an
(37:30):
extremely valuable opportunityto to um to reach a large
audience of people whateveryou're looking for but to find
uh buyers um commissionerswhatever um that way you know by
by being there and is is it onlyfor documentaries oh it's not
(37:54):
for documentaries at all it'sfor audiovisual content i it's
the the most open there's nogenres there oh great it's
everything it's absolutelyeverything and that's why it's
the largest global market foraudiovisual content so anything
(38:15):
and anything you've ever doneyou could bring it there because
now as I said it's not timesensitive if you if you have
something you've done 20 yearsago it's not it shouldn't be
sitting on the shelf you canbring it to MIPCOM is good news
great yes good news well thankyou Helen it's just been very
(38:37):
enlightening to hear all theseideas and uh so we'll check back
with you in six or eight monthsand see where you are thank you
I would love to come back greatso thank you for listening and I
hope today's conversationencourages you to think
differently about markets likeMIPCOM about the creator economy
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and how your film might fit intothis evolving landscape.
So if you'd like to learn moreabout fiscal sponsorship film
funding strategies or how Fromthe Heart Production supports
filmmakers through every stageof development please visit us
at wwwfromtheartproductions andas always keep listening keep
(39:31):
telling stories that matter fromyour heart thank you.