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May 22, 2025 • 69 mins

👉🏽 Before you do anything else — check out the site below!🎙️ The Black Smoke Barbecue Podcast on Patreon: https://www.patreon.com/c/BlackSmokeBarbecue🔥 Welcome to another episode of the Black Smoke Barbecue Podcast! 🔥This week, host Brandon and co-hosts Tee and Alton sit down with the passionate and creative Jonathan Jones of Jonathan BBQ. From backyard beginnings to building a powerful brand rooted in culture and community, Jonathan shares his inspiring journey into the world of barbecue.🍖 In this rich and honest conversation, we explore:Jonathan’s BBQ beginnings and the cultural influences that shaped his flavorThe importance of authenticity in content creation and staying true to your storyThe challenges (and rewards) of building a presence on social mediaThe deep roots and social power of Cookout CultureHis eBook “Long Live the Cookout”, packed with fan-favorite recipesThe creation of his signature seasoning, Cookout DustWhy he champions direct heat cooking and breaking the “rules” of traditional BBQJonathan also opens up about giving back to the community, using food as a vehicle for connection, empowerment, and storytelling. With humor, real talk, and plenty of firepit wisdom, this episode is a celebration of food, family, and flavor.🔥 Whether you're a backyard warrior or a BBQ content creator, this one’s for you.👉 Like, comment, and subscribe to stay tapped into the culture of the pit.#BlackSmokeBBQ #JonathanBBQ #CookoutCulture #LongLiveTheCookout #BBQPodcast #BarbecueLife #DirectHeatCooking #CookoutDust #BBQStorytelling #BBQCommunityLet me know if you’d like a short version for podcast platforms or a teaser for Instagram or Twitter!


Chapters


00:00 Introduction to the Black Smoke Barbecue Podcast

05:10 Introducing Jonathan Jones of Jonathan BBQ

07:00 Jonathan's Journey into Barbecue and Social Media

10:31 Crafting a Unique Barbecue Style

13:11 Authenticity in Content Creation

19:39 Overcoming Challenges in the Social Media Landscape

24:24 Cookout Culture and Community Engagement

24:52 Giving Back to the Community through Cookout Culture

28:36 The Rewards of Sharing Passion and Knowledge

32:02 Introducing 'Long Live the Cookout' eBook

35:56 Creating Cookout Dust: A Flavorful Journey

41:51 Experimenting with Direct Heat Cooking

47:15 Breaking Barbecue Rules: The Art of Experimentation

48:39 Cardinal Rules of Barbecue

51:01 The Art of Direct Heat Cooking

57:01 Favorite and Challenging Dishes

01:03:41 Content Creation in Barbecue


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