The Book Marketing Action Podcast

The Book Marketing Action Podcast

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

Episodes

July 20, 2021 22 min
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Karin Hurt—CEO, Speaker, and Award-winning author. During this episode, Karin shares: About her work in the world and her four books The beginning of her author journey and how ...
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Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares: About his work in the world and books What is re...
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June 22, 2021 15 min
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Sabrina Horn—CEO of HORN Strategy and author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success. During this episode, Sabrina shares: Why writing...
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June 15, 2021 21 min
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by T. Mark Miller—Author and Vice President of High Performance Leadership at Chick-fil-A. During this episode, Mark shares: How he measures his goal of reaching leaders with his c...
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June 8, 2021 19 min
Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Jon Gordon—11x Best-selling author of 23 books, speaker, positive leader.  During this episode, Jon shares: What has been the most important tactic in gaining reach for his b...
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Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Cathy Fyock—Author, Book Strategist, and Certified Speaking Professional (CSP). During this episode, Cathy shares: The timeline of pivoting to a new business What’s been most...
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In this episode, we are joined by Neal Maillet—Editorial Director at Berrett-Koehler Publishers, Inc. During this episode, Neal shares: How he balances the author books he’s currently working on and the proposals in his email The reality of the amount of traffic there is for traditional publishing What editors are looking for in each proposal How he evaluated Becky’s book proposal  The role of an editor, where he gives his attentio...
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May 18, 2021 22 min
Today's episode is part of a new series called Author Journeys. This ongoing series will focus on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Lisa Kohn—award winning author, leadership consultant, and executive coach. During this episode, Lisa shares: The journey of publishing her memoir Her greatest hopes for h...
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In this episode, we are joined by Mark Fortier—founder and president of Fortier Public Relations and 2019 Porchlight Jack Covert Award for Contribution to the Business Book Industry​. During this episode, Mark shares: What media outlets are looking for when they visit an author's website How important a press kit is for an author What authors should include in their press kit The qualities Mark looks for in an author who will h...
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In this episode, we are joined by Tina Dietz—CEO and co-founder of Twin Flames Studios, award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, and influence marketing expert. During this episode, Tina shares: If she’s noticed a trend of people buying audiobooks vs. other formats Reasons an author would consider investing in an audiobook Why an author might choose to narrate their own book (autho...
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In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client, Eileen McDargh—award-winning motivational speaker, executive coach, and author of Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters. During this episode, Eileen shares: What she enjoyed most about the podcast tour she did How she knows when a podcast is a match? ...
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Because today's Earth Day, and because World Penguin Day is coming up on April 25, we wanted to release this very special episode to give you a glimpse into Charles Bergman and Susan Mann’s author journey, and to make you aware of this important cause of conserving penguins in their natural habitats. Charles and his wife, Susan Mann, took an amazing journey all around the world—to see every species of penguin and photograph the...
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In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client Bonnie Marcus—executive coach, author, speaker, and podcast host. During this episode, Bonnie shares: When and why she started her podcast How she is using her podcast as a vehicle to promote her books Challenges she has faced with her podcast Recommendations for someone considering starting their own po...
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In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Carey Green, Founder, Consultant, Speaker, and Podcaster. During this episode, Carey shares: What makes a great podcast What to consider before starting a podcast What outside support might be needed What a typical budget for podcasting is What equipment might be needed/helpful The best ways he sees podcasters reaching wider audience...
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In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Case Lane, a writer, podcaster, and entrepreneur. During this episode, Case shares: The value in being a podcast guest  What she means when she says “guest star” Best practices when pitching a podcast host A DIY podcast approach to discovering and pitching podcasts How you can drive traffic to get the most value out of being a guest ...
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In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Maggie Smith, author of Good Bones, The Well Speaks of Its Own Poison, Lamp of the Body, and the national bestseller Keep Moving: Notes on Loss, Creativity, and Change. During this episode, Maggie shares: The story of why she wrote her national bestseller Keep Moving  How her social following grew because of her books Why she isn’...
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March 23, 2021 22 min
In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Jenn T. Grace, CEO and Founder of Publish Your Purpose Press and award-winning author. During this episode, Jenn shares: What channels she finds to be most effective and enjoyable What it means to be authentic online How to show up as your real self on social media The benefits of showing up with authenticity Tips for increasing a...
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In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Lisa Fain, CEO of Center for Mentoring Excellence and co-author of Bridging Difference for Better Mentoring. During this episode, Lisa shares: What her journey has been with using social media If she saw results from her long-term investment or a strategic approach The most effective way to invest your time, energy, and money with...
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In the month of March, we are focusing on the topic of social media. In this episode we are joined by Jennifer Brown, award-winning entrepreneur, speaker, diversity and inclusion consultant, and author. During this episode, Jennifer shares: How social media has impacted Jennifer’s work How you can learn from others using social media How Jennifer’s perspective and practices related to social media have changed The most important wa...
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In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Liz Charlotte Grant, an award-winning nonfiction writer and Instagram expert. During this episode, Liz shares: The basics of how Instagram works How an author can know if Instagram is a worthwhile platform for their book How an author can get started with Instagram Five recommendations to increase your Instagram following https://...
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