The Book Marketing Action Podcast

This episode is about the exciting return of USA TODAY’s Best-selling Booklist! Becky is joined by sisters Nancy Sheed, Social Media Marketing and Communications Consultant at Sheed Communications, and Holland Saltsman, Owner of The Novel Neighbor. During the episode, Nancy and Holland discuss various bestseller lists and what they mean for authors, why USA TODAY’s list is so unique, and how authors and independent booksellers can ...

This episode is all about book awards! Becky is joined by three authors—Gena Cox, Libby Hoffman, and Kevin Wilde—who have all been successful in applying for, and winning, book awards. During the episode, Gena, Libby, and Kevin talk about the process of seeking out awards for books, whether it’s worthwhile to apply for them, and what book awards have done for the life of their books. 

During the episode, you will also discover:...

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, co-founder and CEO of The Ready State Inc, Juliet Starrett. In this second installment, Juliet discusses how PR firms help to maintain momentum after a book launch, lessons learned during her book marketing journey, and best practices for achieving long-term success. 

During the episode, you will discover:&...

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, and co-founder and CEO of The Ready State Inc, Juliet Starrett. Juliet reveals effective ways to pitch your book to publishing companies, efficient book marketing strategies and techniques, and insights from her journey to becoming a bestselling author.

During the episode, you will learn:  

• Book mar...

During this episode, Becky is joined by virtual event design consultant and executive Zoom producer, Robbie Samuels. Robbie gives insight into methods authors can use to establish effective launch teams, the importance of garnering authentic book reviews, and the best ways to maximize network connections.

During the episode, you will discover:  

• How and why having a launch team is necessary to build awareness around a b...

During this episode, Becky is joined by Ben Fox, Founder of Shepherd. Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online.

During the episode, you will discover:  

• Methods authors can use to promote their books.
• Emerging book sites that readers are using to find new books.
• Which book marketing methodologies have...

During this episode, Becky is joined by leadership consultant, philanthropic strategist, and author of One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential, Shanna Hocking. Becky and Shanna discuss the challenges of the book marketing journey, knowing when to re-strategize your book plan, and why you should make one bold move a day. 

During the episode, you will discover: ...

For this episode, Becky is joined by Richard Safeer, author of A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce and Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine. Becky and Richard discuss overcoming the challenges of marketing your book, tips for authors looking to identify their target audience, and ways to maintain your health and...

For this episode, Becky is joined by Dan Blank, who is the author of Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience and founder of WeGrowMedia. Becky and Dan share ways to sustain energy through your book marketing journey, methods for growing your audience, and tips for showing up authentically on social media.

During the episode, you will learn:  

• More about Dan’s work to help...

During this episode, Becky is joined by speaker, author, and member engagement strategist Amanda Lea Kaiser. Amanda talks about her new book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.  Amanda and Becky also discuss ways that authors can create experiences around their book and transform their networks into thriving communities.

During the episode, you will learn:  

• More abo...

This episode celebrates the 1-year anniversary of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky discusses the importance of using milestones as an opportunity to continue sharing your message with the world. She also reflects on lessons learned throughout her book marketing journey and the power of sowing seeds with your message. 

During the episode, you will learn:  ...

This episode is about exciting new ways to utilize strategy, creativity, and personal interactions to mobilize your network. Becky is joined by Clint Pulver—Emmy Award-winning keynote speaker, musician, workforce expert, and author of I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave. Becky and Clint discuss the importance of setting goals, fascinating methods to spread awareness of your book, ...

This episode is about finding creative and innovative ways to work, connect with others, and manage your energy in the new virtual world. Becky is joined by Ali Greene—Co-Founder of Remote Works and Co-Author of Remote Works: Managing for Freedom, Flexibility, and Focus. Becky and Ali discuss the new normal of remote work, navigating human connections virtually, and energy management tools to prevent burnout.

During the episode, you...

This episode is about the positive impact of virtual events when marketing your book. Becky is joined by Wendy Haan—Marketing Services Manager at Weaving Influence—and Reiner Lomb—Founder of BoomerangCoach and Author of ASPIRE: Seven Essential Emotions for Leading Positive Change, No Matter Where You Are. Wendy and Reiner discuss the reach that comes from hosting webinars and virtual launch parties, what goes into facilitating them...

This episode is about demystifying Amazon for authors. Becky is joined by Alexa Bigwarfe—USA Today Bestselling Author and the Founder/CEO of Write|Publish|Sell—who shares her vast knowledge of Amazon, why it’s an important platform for selling books, and how authors can navigate all of its complex features. 

During the episode, Alexa shares:  

• A little bit about herself and her work in the world.
• Her author journey ...

This episode is about the importance of putting your readers first and crafting the kind of books that will change lives. Becky is joined by AJ Harper—Editor, Publishing Strategist, and Author of Write a Must-Read: Craft a Book That Changes Lives–Including Your Own—who discusses her writing journey and why it is important for nonfiction authors to shift from focusing on what they are writing about, to who they are writing for. ...

This episode is about the world of book marketing and how authors build their platforms. Becky is joined by Nancy Sheed—Social Media Marketing and Communications Consultant—who discusses her experience and career as a book marketer, what book marketing means to authors, and how to create sustainable, realistic book marketing approaches that lead to long-term success. 

During the episode, Nancy shares:  

• About herse...

This first episode of Season 4 is about the book publishing industry. Becky is joined by Jane Friedman—author and expert on all things publishing—who discusses some of the best and most surprising moments from the publishing industry in 2022, the biggest trends, the challenges that authors have been facing, the influence of Amazon, and what’s in store for the publishing industry in 2023. 

During the episode, Jane shares: &...