Designing For Impulse Purchases In C-Stores And Grocery Stores

There is a big difference between getting a c-store shopper to grab something extra versus interrupting a planned grocery trip. The signage strategies behind each are completely different and a lot more intentional than most people think. We just dropped a new podcast episode that gets into all of it. From what actually grabs attention the moment someone walks in, to outdoor techniques that pull people in before they even decide to go inside, to how loyalty programs and drive-thrus fit into the whole picture.