The Business Development Podcast

In Episode 255 of The Business Development Podcast, we bring you Part 4 of the Podcast Playbook series, diving deep into the strategy behind building a podcast that lasts. This episode is all about locking in your release schedule, choosing a format that fits your energy and goals, and creating a 50-episode content plan that keeps you consistent and confident. Whether you're going solo, interviewing guests, or co-hosting, you’ll le...

In Episode 254 of The Business Development Podcast, we sit down with Kapil Kalra, the passionate force behind Naturemary and a powerhouse in the world of natural wellness. Kapil opens up about his early days working in his family’s grocery store in Dartmouth, Nova Scotia, and how those humble beginnings shaped his unshakable work ethic. From selling electronics to launching a national wellness brand, Kapil’s journey is packed with ...

In Episode 253 of The Business Development Podcast, we dive into Part 3 of the Podcast Playbook and walk you through how to build a podcast brand that captures attention and drives growth. From naming your show with clarity and SEO in mind to designing high-impact cover art and creating intros and outros that set the tone, this episode is packed with tactical advice to help you stand out. Kelly Kennedy shares how getting the name r...

In Episode 252, Kelly is joined by Ben Wise and Darren Chiu—two senior leaders at Google and co-founders of Captivate—for a raw and insightful breakdown of what truly drives persuasion in today’s world. They reveal why facts alone don’t move people, and how emotional strategy, trust, and authenticity are the real keys to influence. From sales calls to boardrooms, they show how mastering emotional connection will radically transform...

In Podcast Playbook (Part 2), Kelly Kennedy rips the fluff off podcast tech and gives you the real, unfiltered truth about the gear that actually matters. If you’re serious about launching a podcast that sounds world-class, this episode is your blueprint. From computers and microphones to audio interfaces and headphones, Kelly breaks down what to buy, why it matters, and how to build a pro-level setup without wasting a dollar. No g...

In this milestone 250th episode, host Kelly Kennedy sits down with Janice Baskin, Manager of the Edmonton Regional Innovation Network (ERIN), for a deep dive into how Alberta entrepreneurs can better navigate the complex ecosystem of supports, funding, and opportunities available to them. From breaking down the role of ERIN as a connector organization to sharing personal insights from her own entrepreneurial journey, Janice offers ...

In this milestone 249th episode of The Business Development Podcast, Kelly Kennedy kicks off the highly requested Podcast Playbook series with brutal honesty and real talk about what it actually takes to start—and sustain—a successful podcast. As one of the few shows to break into the top 1% globally with over 250 episodes, Kelly shares the behind-the-scenes truths that most people won’t tell you. From fighting fear and imposter sy...

In Episode 248 of The Business Development Podcast, Kelly reconnects with community builder and master storyteller Ken Gee to explore how authentic storytelling builds the trust and relationships that make business happen. Ken shares lessons from decades spent connecting people, growing communities, and using stories to showcase what makes businesses special. From his broadcasting roots to horse racing and AK Media, Ken shows how t...

In episode 247 of The Business Development Podcast, Kelly Kennedy gets real about something every high performer faces but rarely talks about: overwhelm. Sharing his own packed calendar and the pressure to juggle it all, Kelly walks listeners through why we end up so overloaded, the habits that make it worse, and how to take back control without burning out. He reminds us that saying no, protecting our time, and focusing on what tr...

In Episode 246 of The Business Development Podcast, Kelly sits down with renowned sales educator Josh Braun to dismantle outdated selling tactics and replace them with something far more human — sorting, not selling. Josh shares how the best salespeople detach from the outcome, ask smarter questions, and guide prospects to discover the truth for themselves, building trust every step of the way. From his early days as a teacher to s...

In Episode 245 of The Business Development Podcast, Kelly Kennedy dismantles the toxic belief that suffering is required for success. If you’ve been grinding endlessly, sacrificing your peace for performance, this episode is your wake-up call. Kelly reveals how the real wins in business development come not from burnout, but from clarity, calm, and consistent execution. Through personal stories, industry truths, and sharp insights,...

In Episode 244, Kelly Kennedy welcomes back powerhouse entrepreneur and Built to Lead podcast host Jory Evans for a bold conversation that challenges conventional business thinking. Jory shares how he scaled Evans Trucking from a single unit into a diversified empire with over 100 trucks, a heavy-duty mechanic shop, and a construction company — all rooted in disciplined leadership and a values-driven approach. But the real gold? Jo...

In Episode 243 of The Business Development Podcast, Kelly Kennedy tackles one of the most universal yet misunderstood forces in business: fear. From the early days of launching the podcast to working with founders, CEOs, and business developers around the world, Kelly shares how fear isn't a weakness—it's often the clearest sign you're stepping into growth. He breaks down the ten most common fear triggers in the modern world, from ...

In this episode of The Business Development Podcast, Kelly sits down with Alex Blumenstein, co-founder of The Peak and former CEO of Canada’s first cannabis accelerator, Leaf Forward. From politics to print, cannabis to comedy, Alex has never been afraid to pivot—and his approach to business is anything but traditional. Together, they unpack what it really means to build a company with the end in mind and why emotional detachment m...

In Episode 241 of The Business Development Podcast, Kelly Kennedy breaks down one of the biggest barriers to entrepreneurial success: inaction. Whether it's fear of failure, perfectionism, overwhelm, or the silent weight of self-doubt, too many incredible ideas never make it past the thinking phase. Kelly shares raw personal reflections from his own journey — including the highs, the lows, and the messy middle — to remind you that ...

In Episode 240 of The Business Development Podcast, we welcome back former FBI Special Agent and behavioral expert Dr. Jack Schafer for an eye-opening conversation on the power of influence, trust-building, and the subtle science of deception detection. Drawing from his groundbreaking work in counterintelligence and his bestselling books The Like Switch and The Truth Detector, Dr. Schafer unpacks the psychological techniques used t...

In episode 239 of The Business Development Podcast, Kelly Kennedy reflects on the pivotal moment that led him to leave a stable, decade-long career and choose the uncertain path of entrepreneurship. Triggered by a tough boardroom conversation during the height of COVID-19, Kelly shares how that moment became the spark that launched Capital Business Development and, eventually, this very podcast. He opens up about trading security f...

In this landmark episode of The Business Development Podcast, Kelly Kennedy sits down with marketing legend Geoffrey Moore, author of the iconic Crossing the Chasm, to explore how the principles of market adoption have evolved in an AI-driven world. With over 30 years of influence on companies like Salesforce, Adobe, and Microsoft, Moore shares how his foundational frameworks still hold up—and where today’s entrepreneurs must adapt...

In Episode 237 of The Business Development Podcast, Kelly Kennedy delivers an urgent playbook for entrepreneurs and business leaders facing stalled growth or struggling pipelines. Titled “The 4-Week Business Turnaround,” this high-impact episode outlines an actionable roadmap to stabilize operations and rapidly rebuild momentum. Kelly walks listeners through an intense four-week process covering foundational assessment, marketing m...