Podcast Playbook (Part 1): Should You Start a Podcast? The Brutal Truth About What It Really Takes

In this milestone 249th episode of The Business Development Podcast, Kelly Kennedy kicks off the highly requested Podcast Playbook series with brutal honesty and real talk about what it actually takes to start—and sustain—a successful podcast. As one of the few shows to break into the top 1% globally with over 250 episodes, Kelly shares the behind-the-scenes truths that most people won’t tell you. From fighting fear and imposter syndrome to the time, cost, and consistency required, this episode lays bare the emotional and tactical realities of podcasting in 2025. If you’ve ever considered launching your own show, this episode will either light your fire—or save you from a painful false start.

More than just a technical how-to, Part 1 is a mindset check. It answers the real question: Is podcasting right for you and your business? Kelly unpacks the power of podcasting as a long-term trust engine, global growth tool, and thought leadership platform—but only if you’re truly ready to commit. Whether you're a business owner, executive, or aspiring content creator, this is your must-listen starting point. Get ready to decide: Are you in for the long game, or just flirting with the idea?

Key Takeaways:

1. Podcasting is a long game that requires consistent effort before any return shows up. Expect to invest months, not weeks.

2. If you don't genuinely enjoy it, you'll burn out. Passion and energy are what keep you going when it gets tough.

3. The biggest challenge is internal. Fear, self-doubt, and ego will try to stop you more than any technical hurdle.

4. If you're an expert in your field, you owe it to the next generation to share what you know.

5. Chasing trends won't sustain you. Podcasting only works long term if you're doing it for the right reasons.

6. Each episode takes real time. From prep to post-production, it’s hours of effort per release.

7. Podcasting is about trust. Your listeners build a relationship with you, and that connection is your real asset.

8. Small audiences can be incredibly powerful. Fifty loyal listeners can change your business if they’re the right ones.

9. Your podcast should tie into your greater mission. Done well, it becomes a growth engine for visibility, leads, and reputation.

10. There is no easy button. The only way to make podcasting work is to show up, stay committed, and keep improving every step of the way.

Want to go deeper with business development, podcasting, and personal growth?

Join The Catalyst Club — our private community for entrepreneurs, founders, and leaders who are serious about leveling up. Inside, you’ll get access to live workshops, expert Q&As, Coffee with Rockstars, and exclusive support from people who actually get it. It’s not just another group. It’s momentum, connection, and growth—all in one place.

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