Trust, Sales and Storytelling with Ken Gee

In Episode 248 of The Business Development Podcast, Kelly reconnects with community builder and master storyteller Ken Gee to explore how authentic storytelling builds the trust and relationships that make business happen. Ken shares lessons from decades spent connecting people, growing communities, and using stories to showcase what makes businesses special. From his broadcasting roots to horse racing and AK Media, Ken shows how trust and genuine connection always outperform flashy marketing.

Together, Kelly and Ken break down why businesses today need stories that feel real — and why telling them well on social media, video, and in person is more powerful than any cold pitch. They dive into the importance of asking the right questions, listening more than talking, and showing up where your community actually is. If you want your audience to trust you, refer you, and stick with you — this episode is your playbook.

Key Takeaways:

1. Building trust beats any sales pitch — people buy from who they trust and who others trust.

2. Storytelling isn’t about hype; it’s about revealing what’s genuinely unique about your business.

3. Great stories come from asking better questions and really listening to people’s answers.

4. Community is the backbone of referrals — invest in people and they’ll invest in you.

5. Social media should be intentional; posting just to post doesn’t build real connection.

6. Video shows personality, trustworthiness, and relatability better than any static post.

7. You can’t replace showing up in person — real connections still close deals faster than cold calls.

8. It’s not about who you know but who they introduce you to — warm leads matter more than volume.

9. If you want opportunity, open your mouth and talk about what you’re building — people will help.

10. Success doesn’t come from shortcuts; it comes from consistently doing the unglamorous work.

Learn more about Kelly Kennedy, The Catalyst Club, and all our coaching programs at KellyKennedyOfficial.com

Companies mentioned in this episode:

• KellyKennedyOfficial.com
• Capital Business Development
• AK Media
• Jasper Place Wellness Center