Episode 138 - Having the courage to niche down with Rachel Katzman and Julie Cartwright

We’ve all heard the saying “the riches are in the niches”, yet niching down can be scarier than it seems.

What about the revenue opportunities we’re leaving on the table?

Let’s face it…FOMO stops a lot of business leaders from making bold decisions.

Ultimately, when we think this way, what we’re really missing out on is our edge; the chance to craft messaging that deeply resonates with the client we best serve.

Rachel Katzman, Co-Founder and Julie Cartwright, President of P.volve know all about blazing a trail in the female health and fitness category.  Today, on The Business Side of Fitness Podcast, they’re sharing:

- Developing numerous points of entry for the business and how they came to be

- Addressing the female health issues and challenges that aren’t openly discussed

- Why assembling a clinical advisory board what the right move for the business

- The hard lessons they’ve learned along the way

Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast

ABOUT THE HOST

Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com

ABOUT TODAY'S GUESTS

Over the years, P.volve has blossomed into a multi-million dollar female-centric brand that bridges the gap between healthcare and functional movement. For women, feeling your best in your own skin is vital to our wellbeing. After struggling through her own battles with Scoliosis and Lyme disease, no one knows this better than Rachel Katzman herself. Katzman, at only 24 years old, realized that her body was depleting after a constant state of pain became her norm as a result of high-impact workouts. In 2017, Rachel created P.volve to diverge from the vanity driven fitness industry to revolutionize the ‘mind-to-muscle’ training method that cured her scoliosis. She then brought on Julie Cartwright, President of P.volve, creating a 100% female-founded brand. Together, they hoped to globalize the method and bring the same life changing results to every woman. After a few years of perfecting the science-backed method, P.volve has become one of the fastest-growing, international functional-movement brands with 100+ employees, three state-of-the-art studios, tens of thousands of streams and celebrity fan base including Oliva Culpo, Padma Lakshmi, Shay Mitchel, Stacey London, Kate Bosworth, Molly Sims and more. However, with this huge success also came more health concerns for Katzman as she was eventually diagnosed with Lyme disease. Since then, Katzman and Cartwright have worked diligently to provide women with the means to strengthen and empower their minds and bodies regardless of their physical state.

Learn about P.volve here: https://www.pvolve.com/

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