From Ultra-Marathons to Cannabis Strategy: Jenny Lamboy’s Hard-Won Journey
What does it take to break your femur in a 50-mile race—and still become a leading voice in cannabis marketing?
In this episode of The Canna Boss Babes, Jenny Lamboy, VP of Strategy at Hybrid Marketing, joins us to share her extraordinary path from sports journalism to building a 20+ person cannabis agency, guiding businesses with strategic clarity in one of the toughest industries out there.
🔥 Highlights from this episode:
• Jenny’s 50-mile race, the stress fracture that became a broken femur, and how that pain shaped her leadership.
• The early days: from radio & TV to mastering SEO, UX, and digital marketing in SoCal tech.
• Why cannabis businesses fail without strategic alignment—and how to avoid "shiny object syndrome."
• How price compression, taxes, and regulation are shaping the future of Colorado’s cannabis industry.
• Her perspective on aging, burnout, perimenopause, and learning to slow down—and listen to your body and business.
• The real mission behind Hybrid Marketing: strategic growth that supports industry transformation.
🧠 Top Takeaway: “You have to choose your hard. And the reactive game? That can be the thing that sinks you.”
📲 Follow Jenny Lamboy & Hybrid Marketing
Website: https://hybridmarketingco.com/
LinkedIn: https://www.linkedin.com/in/jenny-lamboy-386912a
👉 Don’t forget to like, subscribe, and drop a comment—What’s your hard and how are you showing up for it?
#CannabisLeadership #JennyLamboy #CannabisMarketing #WomenInCannabis #HybridMarketing #UltraMarathon #StrategyNotStunts #CannaBossBabes
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