Are You Getting Patients from AI? Your Competition Is [Propel Playback]

AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors.

In this episode, you’ll discover:

• How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers
• The top signals AI looks for when deciding who makes the list
• Simple actions you can take to ensure your clinic is part of the conversation — not left out of it

Whether you run a chiropractic office, physical therapy clinic, med spa, or any other healthcare practice, this is your roadmap to getting found in AI-powered searches, Google Search, and Google Maps.

Don’t wait for your competitors to take the lead. Learn how to show up where patients are searching today.

Episode webpage, blog, and show notes: https://propelyourcompany.com/ai-powered-searches/ 

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Episode Transcript

SPEAKER_00 (01:10):
Imagine this.
A potential patient is lookingfor help with their back pain.
They open Chat GPT or another AItool and type, find me the best
chiropractor near me whospecializes in sports injuries.
The AI lists a few options, andyour clinic isn't on the list.

(01:32):
That patient, they're gone andthey're booking with your
competitor instead.
AI-driven searches aren't thefuture.
They're here now.
And if you're not showing up inthem, you're already losing
patience without even realizingit.

(02:03):
I'm your host, Darcy Sullivan,from Propel Marketing and
Design.
Today, we're diving into a gamechanger, AI-powered search.
It's reshaping how patients findhealthcare providers like you.
If you're still banking solelyon Google search or Google Maps,
you're missing a massiveopportunity.

(02:24):
Patients are turning to AI forrecommendations, and if you're
not in those results, you'reinvisible to them.
Let's fix that.

Here's the thing (02:32):
AI is changing how people discover local
businesses, including clinics.
Traditionally, we thought aboutsearch in two main buckets.
Google search, where someonetypes in chiropractor near me
and clicks through to a website.
Google Maps where they'relooking for directions, reviews,

(02:54):
and contact info.
But now we have a third playerin the game.
AI-powered search tools likeChatGPT, Perplexity, Grok,
Gemini, Beam Copilot, and evenAI results inside Google itself.
These tools don't just show alist of websites.

(03:15):
They summarize answers,recommend providers, and often
pull in information from GoogleMaps, online reviews, and your
website, all without thesearcher ever clicking through
to your site.
That means your visibility in AIrecommendations isn't nice to
have anymore.
It's essential.

(03:36):
Here's how it's playing out inreal life.
Let's say someone is dealingwith recurring headaches.
They might start with a simpleGoogle search.
Why do I keep getting headaches?
That might lead them to a fewblog posts, maybe a YouTube
video.
But then they hop into an AItool and ask, find a highly

(03:59):
rated chiropractor near me whospecializes in headache relief.
That AI tool uses GoogleBusiness Profile Data, reviews
from Google and other sites.
Information from your website,especially if it's well
optimized.
Other online mentions of yourclinic.

(04:20):
From there, it gives them threeto five names.
If yours isn't on that list,you've been filtered out before
the patient even knew youexisted.
And here's the kicker.
This process often happensbefore they ever book.
Patients are using a mix ofsearches.
Google Search, Google Maps, AIqueries, review site lookups.

(04:45):
By the time they call, they'vealready been influenced by AI
recommendations whether you'vebeen in those results or not.
Let's be blunt, you can'tcompete in a game you're not
even playing.
If your clinic isn't showing upin AI search results, you're
losing visibility to competitorswho've optimized for it.

(05:09):
You're missing out on patientswho never make it to traditional
search results.
Your online presence can startto look outdated compared to
more AI-optimized competitors.
And here's the thing AI searchis pulling heavily from the same
signals that improve yourrankings in Google Search and

(05:29):
Google Maps.
So if you're ignoring those,you're falling behind in both
worlds at the same time.
So how do you make sure AI toolsrecommend you instead of your
competitors?
Here are five steps you can takeright now.
Supercharge your Google BusinessProfile.
Keep your name, address, phonenumber, and hours 100% accurate

(05:54):
and consistent.
Write a keyword-rich descriptionthat highlights your
specialties, for example, sportsinjury chiropractic care.
Add high-quality photos of yourclinic, team, and services.
Encourage and respond to patientreviews to build trust and
authority.

(06:14):
Make your website AI friendly.
Use clear, conversationalcontent that answers patient
questions.
For example, how canchiropractic care help
migraines?
Create dedicated service pagesfor each specialty optimized
with local keywords.
Ensure your site is mobilefriendly and loads quickly.

(06:37):
AI tools prioritize userexperience.
Leverage content to showexpertise.
Write blog posts or frequentlyasked questions addressing
common patient concerns, forexample, top causes of back
pain.
Create short videos explainingyour services or patient success

(06:58):
stories.
Post on social media to boostyour online presence.
AI tools scan these two.
Ensure consistency across theweb.
Check that your clinic's info isidentical on Yelp, Health
Grades, and other directories.
Monitor and adapt.
Regularly check your GoogleAnalytics to see how patients

(07:21):
find you.
Experiment with new contentbased on trending patient
questions in your area.

Pro tip (07:28):
AI loves fresh, relevant content.
The more you show up as anauthority, the more likely AI
tools will recommend you.

Here's the bottom line (07:40):
AI isn't replacing traditional search
yet, but it's becoming part ofthe patient journey, whether you
realize it or not.
The clinics that act now will bethe ones that dominate those AI
recommendations in the monthsand years to come.
That's it for today.

(08:00):
If you found this episodehelpful, please subscribe and
leave a quick review to helpother clinic owners discover the
show.
Until next time, keep optimizingand stay ahead of the
competition your next patient isalready searching.