How Blogging Can Boost SEO & Bring in More Patients | Ep. 119

"Does blogging actually help a clinic book more patients?" As a healthcare provider, you've probably wondered if spending time creating blog content is worth the effort when platforms like Instagram and TikTok seem to dominate the information landscape. The answer might surprise you.

Learn how to transform your posts into patient-booking machines.

In this episode you’ll learn:

• Patient-focused topic sourcing from FAQs and Google’s “People Also Ask”
• On-page SEO essentials and smart internal linking
• How to use AI tools without risking your rankings
• Promotion tactics to amplify reach and keep content working for you

Tune in now and start filling your schedule with the patients who are already searching for you.

Episode webpage and show notes: https://propelyourcompany.com/blogging-seo/

Send in your questions. ❤ We'd love to hear from you!

🎉 Live Webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

Episode Transcript

Speaker 1 (00:00):
Hey there, it's Darcy Sullivan from Propel Marketing
and Design, and you're listeningto the Clinic Marketing Podcast
, the show where busy clinicowners get bite-sized strategies
to grow visibility online andhelp you book more patients.
Today we're tackling a commonrequest that I get from

(00:22):
chiropractors, physicaltherapists, med spa owners and
more, and it's does bloggingreally help and how does it
translate into new patientbookings?
So stick around with me and Iwill walk you through a clear
framework to launch or relauncha blog that ranks on Google and

(00:46):
drives appointments.
First, let's go big picture.
Some clinics assume blogging isold school.
Patients just go to TikTok fortheir information now, right?
No, not exactly.
See, google loves fresh,relevant content.

(01:09):
Every new post is anotherindexed page that you can have
on Google and other searchengines.
It's a fresh chance to rank fora symptom, a therapy, a
question or a specific keywordphrase.
That will help you grow yourwebsite traffic.

(01:33):
You get to control thenarrative.
Social media posts vanish aftertime or people just don't scroll
all the way back to them, whilea well-organized blog post can
sit on your website and drivecontinual traffic for years to
come.
We see this all the time whenclinic owners say, oh my gosh, I

(01:55):
wrote this one blog post threeyears ago and it's still driving
traffic to my website to thisday.
It also adds trust.
Google rewards first-handexperience and expertise.
A blog packed with clear,clinically approved guidance

(02:18):
signals to both search enginesand readers that you're the real
deal and you can gain somelocal SEO fuel Blog posts.
Let you weave in neighborhoodkeywords like sciatica relief in
Plano or post-op massage tipsin Sarasota, without stuffing

(02:42):
your services pages and againgiving you those additional
pages that help you rank yourwebsite.
Let's put a little bit ofnumbers behind this.
Multiple studies have shownthat healthcare practices with
active blogs receive 55 to 70%more organic visitors than those

(03:07):
without Better yet, nearly halfof prospective patients review
a clinic's blog post oreducational content before they
book their first appointment.
In other words, this helpfulcontent not only attracts clicks
, it builds the confidence inpeople that are visiting your

(03:28):
website, guiding them to eithercall you or schedule an
appointment online.
All right, are you ready to turntheory into action?
Grab a notepad or voice memoapp on your phone and jot this
down.
Here's what I want you to do.
Pick the right topics.

(03:48):
Start with patient questions.
Think about front desk queries,your common consultation, faqs,
even the DMs that you'regetting.
This stuff is pure gold.
Dms that you're getting thisstuff is pure gold.

(04:09):
You can use Google's.
People Also Ask by typing inyour service or typing in a
symptom that somebody that wouldbe visiting you has.
In episode 100 of the ClinicMarketing Podcast, we go into
great detail about how to useGoogle's.
People Also Asked to come upwith some really amazing content
.
You also want to balancebetween evergreen and seasonal.

(04:31):
Low back pain exercises worksgreat year-round versus snow
shoveling.
Safety tips will spike in thewinter and not be so popular
during your summer month.
You want to make sure thatyou're structuring your blog
post for readability andsearchability.
In episode 41, we break downthe anatomy of an effective blog

(04:56):
post.
I'll include the link to thatand the other resources
mentioned in this episode in theshow notes, but you're going to
want to go back and listen tothat Again.
It's episode 41.
I don't want to go through thatwhole process again in this
episode because I'm trying tokeep it short, but make sure you
listen to the anatomy of a blogpost to help you make sure that

(05:20):
you're laying out your blogpost in a way that is going to
really truly help you rank andserve the purpose of supporting
your readers when they get tothat post.
Also, you want to optimize it,which means that you're going
through and you're to optimizeit, which means that you're
going through and you're usingSEO strategies, that you're

(05:40):
making sure that you'reincluding your meta title tag
and meta description, thatyou're including internal links
that relate to either a servicethat you're highlighting in the
blog post or another piece ofcontent, and then you want to
promote it and repurpose it, soyou want to send it out as an
email blast to your list.

(06:02):
You can also use it to createquality content on social media.
Now, one of the most commonquestions I get asked is how
often should I blog, and Ireally want to be clear on this.
Quality beats quantity.
One well-researched andwell-planned out, 800 to 1200

(06:26):
word blog post every other weekoutperforms that daily stuff and
it definitely outperforms thestuff that was derived purely by
AI.
Listen, I get it.
You might not have the time tosit down and write one blog post

(06:46):
every other week.
So if you are tight on yourbandwidth, aim for at least one
blog post a month.
One blog post a month, I knowyou can commit to that, and if
you're thinking, well, I'm not awriter, well, then dictate to
your phone and then polish it up.
Or if you're thinking that youdon't have enough time, block

(07:08):
out time ahead of time.
Maybe you block out a couplehours a month and you work on
all of your blog posts one time.
You can leverage AI, but do notrely solely on it, and I'll
include links to other podcaststhat we did about AI and how to

(07:29):
use AI to assist you again,assist you with writing your
blog post, not having AI simplywrite your blog post for you.
It's also important that yougive your blog purpose, meaning
that it's not just content thatyou're putting together to try

(07:55):
to rank.
You also want to be sure thatyou're measuring your success.
So check out Google Analyticsand track a couple numbers.
Track your organic sessionsthat are leading to your blogs
overall and to specific blogpages.
Check out your top landingpages, and check out your top

(08:16):
landing pages and check out yourconversions.
Here are my suggestions for youas action steps for this week
Brainstorm five blog topicsusing patients' frequently asked
questions.
Pick one and outline it andcome up with three sub headers

(08:40):
that go with.
So we want to make sure againthat that blog post is organized
.
If I were you, I would go backand listen to the anatomy of a
successful blog post.
That'll help you with the formthing.
Block out time on your calendarin the next seven days to sit
down and work on the blog post.

(09:01):
Make sure you add calls toaction when you are in the
conclusion of that blog post andbe sure to publish and share
that blog post again throughemail blasts and social media.
Blogging isn't about churningout words.
It's about answering the exactquestions your future patients

(09:25):
are already googling.
Do that consistently and Ipromise you Google will reward
you.
Thanks for tuning in to theClinic Marketing Podcast.
If you found this episodehelpful, please share it with a
colleague or leave a quickreview on Apple Podcasts.
It helps more clinic ownersdiscover these tips.