July 17, 2025 • 11 mins
Are you ready to start adding content to your website, but unsure where it should go? No need to stress.
We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.
Today we’ll go over:
- What your fixed website pages are used for
- What fixed website pages should be on your site and why
- How your main website pages and sub-pages differ
- What your blog posts are used for
- How to write a traffic-worthy blog post
We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to effectively organize your content, making it straightforward, so your users and the search engines can read your site properly.
Episode Webpage: https://propelyourcompany.com/blog-post-or-a-page/
Send in your questions. ❤ We'd love to hear from you!
🎉 Live Webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next
🎥 Watch the free SEO webinar – Rank higher on Google without ad spend
Let's Stay Connected:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, there, it's Darcy Sullivan from Propel
Marketing and Design and theClinic Marketing Podcast.
Thank you so much for listeninghere.
I think you're going to enjoythis clip.
It's from a popular episode inour archives, don't forget.
You can leave a review oniTunes.
It would mean the world.
(00:20):
It helps spread the word aboutthis podcast.
All right, let's get into theepisode.
Today we're addressing a commonquestion how do you decide
whether content belongs as ablog post or a fixed page on
your website?
If you're feeling unsure, don'tworry, you're not alone.
(00:40):
Many business owners grapplewith this decision as they start
building out their websites oradding new content.
By the end of this episode,you'll have a clear
understanding of how tostructure your website content
effectively.
Whether you're focused onimproving SEO, enhancing the
(01:00):
user experience or simplycreating an organized,
professional looking site, thisepisode will give you actionable
strategies.
What we'll cover today?
We'll break this topic into afew key sections the purpose of
fixed website pages and why theymatter.
The essential fixed pages everysite should have.
(01:23):
The role of blog posts and howthey differ from fixed pages.
Tips for writing blog poststhat drive traffic and build
authority.
A practical framework to helpyou decide whether content
belongs as a page or a post.
Let's get started with pageversus post basics.
(01:45):
Before we dive into thespecifics, let's talk about the
main difference between fixedwebsite pages and blog posts.
Fixed website pages these arethe cornerstone of your site.
They provide evergreen content,information that remains
relevant no matter when avisitor lands on your page.
(02:06):
Examples include about usservices, contact us.
Fixed pages are static andconsistent.
You won't be updating themfrequently, aside from
occasional tweaks orenhancements.
For example, your About Us pagemight get updated if a new team
(02:27):
member joins, but otherwise itstays the same.
Then there are blog posts.
Blog posts, on the other hand,are more dynamic.
They focus on specific topics,are often time sensitive and
allow for creativity and deeperexploration.
For instance, five ways torelieve back pain at work.
(02:51):
He benefits of chiropracticcare for seniors.
He benefits of chiropracticcare for seniors.
Blog posts often have a datestamp, making them feel more
immediate and relevant forspecific moments in time.
Key differences between pagesand posts.
Let's break it down further.
Blog posts can be more personalor opinionated, discuss timely
(03:19):
or trending topics, though theycan also be evergreen.
They are easy to share onsocial media or email
newsletters and encouragecomments and engagement.
Here are some examples of blogtopics for chiropractors how
regular chiropractic care canimprove your quality of life.
Debunking seven common mythsabout chiropractic care.
(03:43):
Chiropractic care versus painmedications.
A safer path to recovery.
While fixed pages are not dated,they serve as a long-term
reference.
Cover general, overarchinginformation about your business,
static in nature, designed tostand the test of time.
(04:04):
Examples of fixed pages forchiropractors Home page
introduces your clinic and whatsets you apart.
Services list the treatmentsyou offer.
Offer like chiropracticadjustments, manual therapy or
sports injury rehab.
Conditions treated coversailments like back pain,
(04:27):
headaches or sciatica.
Your fixed pages providestructure for your website
structure for your website.
Here's why they're essential.
They improve user experience.
Fixed pages create a clearnavigation system, helping
visitors easily find theinformation they need.
For example, if someone islooking for chiropractic care
(04:50):
for knee pain, they should beable to locate a conditions
treated page that links to adedicated sub page about knee
injuries.
Like blog posts, they have SEObenefits.
Search engines prioritizewebsites with well organized,
relevant pages.
The more specific pages youhave, without being repetitive,
(05:13):
the more keywords you can target, improving your chances of
ranking higher in search results.
They help showcase expertise.
Your fixed pages establish yourauthority.
They tell visitors.
Here's who we are, what we doand how we can help you.
What pages should you include onyour website?
(05:36):
Every website is unique, butmost businesses, especially
clinics, should have theseessential pages.
Home page the first impressionof your business, about us, your
story, mission and team members.
Services a general overviewwith links to detailed pages for
(05:58):
each service.
Conditions treated similar tothe services section but focused
on problems you solve.
Contact us make it easy forpeople to reach you.
For example, if you're achiropractor, your fixed pages
might look like this ServicesChiropractic Care, manual
(06:20):
Therapy, the Graston Technique,conditions Treated back pain,
sports injuries, headaches.
Now let's talk about subpagesand site architecture.
Each main page can havesubpages, for instance, under
conditions treated, you mighthave separate pages for knee
(06:43):
pain, sports injuries andsciatica.
While these core fixed pagesare important, sciatica While
these core fixed pages areimportant blog posts are also
important.
Blog posts complement your fixedpages by diving deeper into
specific topics.
They're a great way to educateyour audience, answer common
(07:04):
questions and showcase yourexpertise.
For example, while your backpain page gives an overview of
the condition, a blog post mightexplore five exercises to
prevent back pain.
This level of detail buildstrust and keeps your audience
engaged.
How to decide blog post orfixed page?
(07:27):
Here's a quick framework tohelp you decide.
Is the content evergreen?
If yes, it's likely a fixedpage.
If no, it might be better as ablog post.
Is it about your business or atopic?
Content about your business,services, team location belongs
(07:47):
on fixed pages.
Content about a specific topichow to relieve back pain,
seasonal health tips is bettersuited for a blog post.
Will it change over time?
Fixed pages rarely change,while blog posts can be updated
or replaced as trends and topicsevolve.
(08:09):
Here are a few tips for writingeffective blog posts.
Choose a clear topic.
Focus on one idea per post.
For example, 10 tips for betterposture is more effective than
everything you need to knowabout posture.
Use headings and subheadings.
(08:31):
Break up your content to makeit easier to read.
Incorporate keywords.
Optimize for SEO by includingrelevant keywords naturally
throughout your posts.
Include a call to action.
Encourage readers to book anappointment, sign up for your
newsletter or explore more blogposts.
(08:54):
Final thoughts on organizingyour website content for success
.
Structuring your websiteeffectively isn't just about
aesthetics.
It's about creating auser-friendly experience that
also pleases search engines.
By understanding thedifferences between blog posts
and fixed pages, you'll be ableto create a site that educates,
(09:17):
engages and converts visitorsinto loyal clients.
For more tips on blogging andcontent creation, check out
these episodes of the ClinicMarketing Podcast Ep 66, elevate
your Blogging Strategy how toCreate Irresistible Content for
(09:37):
your Clinic's Blog Ep 58, chatsHacks for Clinic Blogs Boost SEO
, traffic and Engagement Ep 41,the Anatomy of an Effective Blog
post.
You'll find links in the shownotes.
Thanks for joining me today.
If you have questions or wanthelp with your website strategy,
(10:01):
reach out to us at PropelMarketing and Design.
Until next time, happymarketing.
Hey, there, it's Darcy Sullivan from Propel
Marketing and Design and theClinic Marketing Podcast.
Thank you so much for listeninghere.
I think you're going to enjoythis clip.
It's from a popular episode inour archives, don't forget.
You can leave a review oniTunes.
It would mean the world.
(00:20):
It helps spread the word aboutthis podcast.
All right, let's get into theepisode.
Today we're addressing a commonquestion how do you decide
whether content belongs as ablog post or a fixed page on
your website?
If you're feeling unsure, don'tworry, you're not alone.
(00:40):
Many business owners grapplewith this decision as they start
building out their websites oradding new content.
By the end of this episode,you'll have a clear
understanding of how tostructure your website content
effectively.
Whether you're focused onimproving SEO, enhancing the
(01:00):
user experience or simplycreating an organized,
professional looking site, thisepisode will give you actionable
strategies.
What we'll cover today?
We'll break this topic into afew key sections the purpose of
fixed website pages and why theymatter.
The essential fixed pages everysite should have.
(01:23):
The role of blog posts and howthey differ from fixed pages.
Tips for writing blog poststhat drive traffic and build
authority.
A practical framework to helpyou decide whether content
belongs as a page or a post.
Let's get started with pageversus post basics.
(01:45):
Before we dive into thespecifics, let's talk about the
main difference between fixedwebsite pages and blog posts.
Fixed website pages these arethe cornerstone of your site.
They provide evergreen content,information that remains
relevant no matter when avisitor lands on your page.
(02:06):
Examples include about usservices, contact us.
Fixed pages are static andconsistent.
You won't be updating themfrequently, aside from
occasional tweaks orenhancements.
For example, your About Us pagemight get updated if a new team
(02:27):
member joins, but otherwise itstays the same.
Then there are blog posts.
Blog posts, on the other hand,are more dynamic.
They focus on specific topics,are often time sensitive and
allow for creativity and deeperexploration.
For instance, five ways torelieve back pain at work.
(02:51):
He benefits of chiropracticcare for seniors.
He benefits of chiropracticcare for seniors.
Blog posts often have a datestamp, making them feel more
immediate and relevant forspecific moments in time.
Key differences between pagesand posts.
Let's break it down further.
Blog posts can be more personalor opinionated, discuss timely
(03:19):
or trending topics, though theycan also be evergreen.
They are easy to share onsocial media or email
newsletters and encouragecomments and engagement.
Here are some examples of blogtopics for chiropractors how
regular chiropractic care canimprove your quality of life.
Debunking seven common mythsabout chiropractic care.
(03:43):
Chiropractic care versus painmedications.
A safer path to recovery.
While fixed pages are not dated,they serve as a long-term
reference.
Cover general, overarchinginformation about your business,
static in nature, designed tostand the test of time.
(04:04):
Examples of fixed pages forchiropractors Home page
introduces your clinic and whatsets you apart.
Services list the treatmentsyou offer.
Offer like chiropracticadjustments, manual therapy or
sports injury rehab.
Conditions treated coversailments like back pain,
(04:27):
headaches or sciatica.
Your fixed pages providestructure for your website
structure for your website.
Here's why they're essential.
They improve user experience.
Fixed pages create a clearnavigation system, helping
visitors easily find theinformation they need.
For example, if someone islooking for chiropractic care
(04:50):
for knee pain, they should beable to locate a conditions
treated page that links to adedicated sub page about knee
injuries.
Like blog posts, they have SEObenefits.
Search engines prioritizewebsites with well organized,
relevant pages.
The more specific pages youhave, without being repetitive,
(05:13):
the more keywords you can target, improving your chances of
ranking higher in search results.
They help showcase expertise.
Your fixed pages establish yourauthority.
They tell visitors.
Here's who we are, what we doand how we can help you.
What pages should you include onyour website?
(05:36):
Every website is unique, butmost businesses, especially
clinics, should have theseessential pages.
Home page the first impressionof your business, about us, your
story, mission and team members.
Services a general overviewwith links to detailed pages for
(05:58):
each service.
Conditions treated similar tothe services section but focused
on problems you solve.
Contact us make it easy forpeople to reach you.
For example, if you're achiropractor, your fixed pages
might look like this ServicesChiropractic Care, manual
(06:20):
Therapy, the Graston Technique,conditions Treated back pain,
sports injuries, headaches.
Now let's talk about subpagesand site architecture.
Each main page can havesubpages, for instance, under
conditions treated, you mighthave separate pages for knee
(06:43):
pain, sports injuries andsciatica.
While these core fixed pagesare important, sciatica While
these core fixed pages areimportant blog posts are also
important.
Blog posts complement your fixedpages by diving deeper into
specific topics.
They're a great way to educateyour audience, answer common
(07:04):
questions and showcase yourexpertise.
For example, while your backpain page gives an overview of
the condition, a blog post mightexplore five exercises to
prevent back pain.
This level of detail buildstrust and keeps your audience
engaged.
How to decide blog post orfixed page?
(07:27):
Here's a quick framework tohelp you decide.
Is the content evergreen?
If yes, it's likely a fixedpage.
If no, it might be better as ablog post.
Is it about your business or atopic?
Content about your business,services, team location belongs
(07:47):
on fixed pages.
Content about a specific topichow to relieve back pain,
seasonal health tips is bettersuited for a blog post.
Will it change over time?
Fixed pages rarely change,while blog posts can be updated
or replaced as trends and topicsevolve.
(08:09):
Here are a few tips for writingeffective blog posts.
Choose a clear topic.
Focus on one idea per post.
For example, 10 tips for betterposture is more effective than
everything you need to knowabout posture.
Use headings and subheadings.
(08:31):
Break up your content to makeit easier to read.
Incorporate keywords.
Optimize for SEO by includingrelevant keywords naturally
throughout your posts.
Include a call to action.
Encourage readers to book anappointment, sign up for your
newsletter or explore more blogposts.
(08:54):
Final thoughts on organizingyour website content for success
.
Structuring your websiteeffectively isn't just about
aesthetics.
It's about creating auser-friendly experience that
also pleases search engines.
By understanding thedifferences between blog posts
and fixed pages, you'll be ableto create a site that educates,
(09:17):
engages and converts visitorsinto loyal clients.
For more tips on blogging andcontent creation, check out
these episodes of the ClinicMarketing Podcast Ep 66, elevate
your Blogging Strategy how toCreate Irresistible Content for
(09:37):
your Clinic's Blog Ep 58, chatsHacks for Clinic Blogs Boost SEO
, traffic and Engagement Ep 41,the Anatomy of an Effective Blog
post.
You'll find links in the shownotes.
Thanks for joining me today.
If you have questions or wanthelp with your website strategy,
(10:01):
reach out to us at PropelMarketing and Design.
Until next time, happymarketing.
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