SEO 101 for Clinics: What It Is and Why It Matters More Than Ever | Healthcare SEO | Ep. 125

What exactly is SEO — and why should clinic owners care?

In this episode, we break down the basics of Search Engine Optimization in plain English. Whether you're a chiropractor, physical therapist, acupuncturist, or med spa owner, you'll learn why SEO is essential for getting found online and attracting the right local patients.

We cover:

• What SEO actually means (without the jargon)
• Why it matters now more than ever
• Simple ways to start improving your visibility online
• What happens if your clinic isn’t optimized for search

If you’ve ever felt confused or overwhelmed by SEO, this is the perfect starting point.

Episode webpage, show notes. & blog: https://propelyourcompany.com/seo-101-for-clinics/ 

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Episode Transcript

Speaker 1 (00:00):
Welcome to the Clinic Marketing Podcast.
I'm your host, darci Sullivanfrom Propel Marketing and Design
, and this is the place whereclinic owners like you come to
learn how to get found online,attract more of the right
patients and grow your practicethrough smart, simple marketing

(00:20):
strategies.
Today we're going back to thebeginning with a powerful
reminder of why SEO matters nowmore than ever.
Whether your brand is new toSEO or you've heard the term
tossed around without reallydigging in, this episode is

(00:42):
going to clear that fog.
Today we're going to cover whatSEO is in plain English, how it
directly impacts your clinic'ssuccess and simple ways to start
improving your visibilityonline.
Even if you're not tech savvy,all right, let's jump in.

(01:03):
Let's start with the basics.
Seo stands for search engineoptimization.
At its core, seo is the processof improving your website and
online presence so that yourclinic shows up high in search
results, especially Google, whenpeople search for services like

(01:26):
yours.
So when someone in your areasearches for a term like
chiropractor near me, sportsinjury clinic in Nemeth City or
acupuncture for headaches, goodSEO helps your clinic show up in
those results, ideally on thefirst page, and, let's be honest

(01:51):
, nobody's clicking to page two.
Here's why SEO should matter toevery clinic owner, whether
you're a chiropractor, physicaltherapist, acupuncturist, med,
spa owner or any other wellnessprofessional.
Because this is how people findhealthcare providers now.

(02:16):
They're not flipping through aphone book or relying solely on
referrals.
They're pulling out theirphones or going to their laptop
and searching, often whilethey're in pain or ready to book
an appointment.
Right now, they are more likelyto via Google or an AI search

(02:39):
source rather than goingdirectly to social media.
And if your clinic doesn'tappear in those results, chances
are your competition does.
So the question isn't should Icare about SEO?
It's how many potentialpatients are you missing out on

(03:02):
by not showing up?
Seo isn't magic.
It's a strategy.
When done right, it helps yourclinic show up for those near-me
searches in your area.
Rank for services you actuallyprovide.
Make a great first impressionwith your Google business

(03:24):
profile.
That's what controls yourGoogle Maps listing.
It drives more traffic to yourwebsite and ultimately turns
visitors into bookedappointments.
Now, unlike social media, wherevisibility fades quickly, it
builds momentum over time.
It keeps working even whenyou're not.

(03:45):
If SEO is ignored, you mighthave a beautiful website that
nobody sees, a Google listingwith incomplete or outdated
information, low quality websitetraffic that doesn't convert
into patients, a calendar thatis not full and missed

(04:07):
opportunities to grow yourbusiness.
We see this all the timeClinics doing great work but
remaining nearly invisibleonline.
And the truth is, it's notabout how big your clinic is or
how long you've been in business.
It's about whether Google canfind you, understand what

(04:30):
services you offer and what youdo, and trust that you're a good
match for local searchers.
Seo doesn't have to becomplicated.
Here are three simple startingpoints for any clinic.
One claim and optimize yourGoogle business profile listing.

(04:51):
Make sure you add your services, hours, location, photos and
make sure everything is accurate.
Two review your website content.
Is it clear who you help andwhat you offer?
Does your website include yourcity, neighborhood or region
that you serve?
Three create content thatanswers patients' questions.

(05:14):
Think blog posts, faqs orspecific service pages that
explain how you help.
You don't need to do everythingat once, but doing nothing means
staying invisible at once.
But doing nothing means stayinginvisible, and if you're

(05:36):
looking for a step-by-step planthat takes the guesswork out of
all of it, I've got somethingfor you.
Stay tuned to hear about thatin more upcoming episodes.
All right, but for today.
Let's do a quick recap.
Seo is search engineoptimization, which helps your
clinic get found on Google andother search engines.

(05:57):
It matters because yourpotential patients are searching
every day.
Good SEO equals more visibility, more website clicks, more
calls and more appointmentsbooked.
Start with your Google listingyour website content and provide

(06:19):
helpful resources to youraudience.
The best time to care about SEOYesterday.
The second best time right now.
Thanks so much for tuning intothis short episode of the Clinic
Marketing Podcast.
If you found this episodehelped clarify what SEO is and

(06:42):
why it's important, I'd love tohear your biggest takeaway.
You can find us on Instagram atPropel your Company, and if
you're ready to do a deeper diveand take control of your
clinic's online visibility, besure to visit our website,
propelyourcompanycom.

(07:02):
There you'll see informationabout our DIY program.
Ourdone-with-you-and-done-for-you
program are done with you anddone for you.
Services, tons of freeresources, blog posts, webinars,
and you can book a discoverycall if you're interested in
learning more.

(07:22):
Thanks so much for your timetoday.