This Simple 5-Minute Website Update Will Improve Your Local SEO [Propel Playback]

A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients.

In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack.

Healthcare is inherently local, and by making this small change, you’ll send a strong signal to Google that puts your clinic in front of more potential patients.

Tune in to learn exactly what to do and how it can impact your search results.

Episode webpage & show notes: https://propelyourcompany.com/website-update-to-improve-local-seo/

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Episode Transcript

Speaker 1 (00:00):
Hey clinic owners, what if I told you that there is
a simple five-minute websitechange that could help you rank
higher in Google search resultsand attract more local patients?
It's free, simple and proven towork.
Yet, for some reason, a lot ofclinics overlook this one thing.

(00:20):
Well, hello and welcome back tothe Clinic Marketing Podcast.
I'm your host, darci Sullivanfrom Propel Marketing and Design
.
Today is going to be a supershort episode with one simple
action step for you to take.
Are you ready, if your clinichas a website but isn't ranking

(00:44):
as high as you would like onGoogle and local results?
This is one simple tweak thatwe have found to make a large
difference.
Are you ready?
Super simple Add your clinic'saddress to the footer of your
website.
That's it.
This small change can helpGoogle recognize your location

(01:05):
on every page of your website.
That's it.
This small change can helpGoogle recognize your location
on every page of your website,making it more likely to show
your clinic in local searchresults.
Google's ranking systemprioritizes local businesses
when someone searches forservices in their area.
The more clearly Googleunderstands your clinic's

(01:25):
location, the better yourchances of ranking in both
organic search results and theGoogle map pack, having your
address in the footer of yourwebsite ensures Google
consistently sees your locationacross the entire website.
Your clinic ranks better forlocal searches like chiropractor

(01:49):
near me or physical therapy.
In whatever city you're located, patients easily find your
contact information, no matterwhat page you're on.
So does this still work if youhave multiple locations?
Yes, so here's how you want toimplement this.
Today, you want to check yourwebsite's footer.

(02:11):
Does it already include yourclinic's full address?
If not, update it.
But here's the thing thatreally matters you want to make
sure that it matches exactly theway it's worded in your Google
business profile, listing Samespelling, same format, same
details.
If you have multiple locations,list them all here in a clean,

(02:32):
readable format and considerembedding a Google map for an
extra local SEO boost.
And your footer is also a goodplace to add your phone number
and to potentially add a booknow button.
I hope you enjoyed this simpletip for today.

(02:55):
Seo doesn't have to becomplicated.
Sometimes the smallest changescan have a big impact.
By adding your clinic's addressto your website footer, you
give Google the location signalit needs to rank you higher in
local searches, helping youattract more patients in your
area.

(03:15):
Try it today and let me knowhow it works for you.
Remember, this is just one ofthe many SEO tips that you can
find by listening to thispodcast.
Also on our website,propellyourcompanycom, you will
find tons of other strategies.

(03:35):
That's it for today.
Thanks.