November 17, 2025 • 17 mins
Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week.
Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post.
✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/
If you manage a clinic, this episode shows exactly how to turn online interest into booked visits—this week. From Google Search and Maps to your website, we’re covering what’s working now to turn traffic into patients.
Send in your questions. ❤ We'd love to hear from you!
NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.
In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.
Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!
https://propelyourcompany.com/learn
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (01:10):
Getting seen is step one.
Getting picked is the win.
Today we're gonna walk throughhow to turn Google views, map
views, AI mentions, and websitetraffic into booked appointments
using the 2026 conversionfactors every clinic can
(01:33):
implement.
Hi, it's Darcy.
Welcome to the Clinic MarketingPodcast.
Rankings matter, but conversionskeep the lights on.
We're translating the 2026conversion factors into five
practical moves (01:50):
proof, availability, clarity,
experience, and momentum.
Take note, I'll give you quickwins.
Let's get started.
Let's start with proof.
Proof includes reviews,sediments, and media that make
(02:14):
you the obvious choice whenpeople are searching online.
Why does this matter?
People don't read everything.
They skim stars, scan a fewrecent reviews, glance at
photos, and decide.
Here's the thing (02:30):
that does not discount having quality,
detailed content.
Just because somebody skimsthrough information does not
mean that you only need tosupply and have available those
high-level proof key items.
(02:53):
Here are some of the topfactors.
I think everybody understandsthe importance of having a high
number of positive Googlereviews, but third-party ratings
also matter.
The reviews that are outside ofGoogle.
(03:13):
Other key factors are positivesediments in the actual review
text and key words that are inthose reviews.
Quantity of native Googlereviews with text, meaning they
actually have words and recencyof those reviews.
(03:35):
So it's not just that they'regiving you a five-star review,
they're giving details abouttheir experience.
There's the diversity andquantity on other sites.
Those can include Facebook,Yelp, and other review sites.
(03:56):
There are owners' responses tomost of the reviews.
There are reviews with photosand videos and answers.
Those also add authority.
And authority are sites arehosting reviews, the authority
of these sites.
So these aren't just somelow-level sites that are
(04:20):
showcasing your reviews, they'requality.
So what can you do this week tofocus on proof?
Well, when you ask for reviews,you can also ask that they
mention what you treated andpotentially the neighborhood
(04:41):
that they came from.
You can rotate your secondreview request every month to a
niche location to builddiversity.
Again, that might be your yellowpages, your yp.com listing.
It might be Yelp.
It might be Facebook.
(05:03):
It might be something other thanGoogle.
You can reply to every reviewwithin two to three days.
Keep it short, kind, andspecific.
And if you're looking to fasttrack your responses to reviews,
give a listen to the AI hacksthat we gave in one of the
(05:25):
recent episodes for your GoogleBusiness Profile listing.
One of those hacks includes anAI hack for responding to
reviews in a very timely and yetspecific manner.
And you can also then featurethese reviews on specific pages
on your website.
(05:45):
We talk about this time and timeagain.
So for instance, if you are achiropractor and outside of
offering general chiropracticcare, let's just say you offer
dry needling, on your dryneedling page, highlight the
reviews from people who actuallycame in for dry needling.
(06:06):
Or on your back pain page,highlight those patient stories
that where you have helpedpeople that have those specific
conditions.
Let's talk about move numbertwo, availability.
This includes proximity, hours,and the ease of booking an
appointment.
(06:27):
Now, why does this matter?
Well, drop-off happens whensomebody can't tell exactly
where you're located, whenyou're open, and there is
friction when it comes tobooking an appointment.
When it comes to your GoogleMaps ranking, proximity to where
the searcher is looking and theaddress that they are searching
(06:50):
for matter.
Obviously, your location is yourlocation, and that's not as easy
to change.
But we want to make sure that wedo address the items that we can
address.
For instance, your openness.
So I always suggest to people ifthey close for lunch, for
example, that they don't listtheir hours as open from 8 to 11
(07:13):
and then 1 to 5.
Instead, that they just keep itconsistent, 8 to 5.
Because if somebody is searchingduring the time that you have
your office as being closed,there is a chance that your
competition is going to outrankyou, at least in Google Maps.
And the reason for that isbecause they're open.
(07:34):
So openness matters.
We need to make sure that onyour Google Business Profile,
and of course, all of your otherlistings, that your name, your
address, and phone number arelisted correctly, and that you
have the correct map pin in yourGoogle Business Profile listing.
(07:54):
Again, that you make it as easyas possible for somebody to book
an appointment with you.
We like to suggest that on yourwebsite that you have a very
obvious button that says booknow or request an appointment
that goes to a page that'seither dedicated to them making
(08:14):
an appointment or gives themspecific directions on how to
make an appointment.
So what actions can you takethis week?
Well, audit your Google Businessprofile and make sure that your
hours match your correct hours,that your MAP PIM matches
correctly, that all of your NAP,your name, address, and phone
number are congruent throughoutall of your online listings.
(08:38):
And make sure that it's as easyand frictionless as possible for
somebody to book an appointmentwith you when they land on your
website or even through yourGoogle Business Profile listing.
The next move relates toclarity.
Clarity on your services, yourfocus, and your location.
(09:01):
Why does this matter?
Well, confusion killsconversions.
That's right.
Let me repeat that.
Confusion, confusion killsconversions.
So keep things clear, scannable,and make sure that you have
service-specific pages that aredetailed that will help you win
(09:22):
in rankings.
So you want to make sure thatfor each of your services, you
have a dedicated page.
And I'm not just talking about apage that has a sentence or two
on it, but a detailed page.
And this is one of the reasonsthat within our DIY program, the
Ready Set Rank program, weinclude specific page templates
(09:47):
to help you write these pages.
You can learn more about thatprogram via visiting
propelyourcompany.com, and we'llinclude a link to that program
also in the show notes and blogposts associated with this
episode.
You want to make sure that yourcontent is structured the right
(10:07):
way, meaning that you have yourproper title tags, that your
content is easy to scan, thatincludes internal links when it
makes sense.
You want to make sure that youare using the right geographical
keywords for relevance and thatyou include FAQ on specific
(10:31):
services pages and that you haveanswered the QA on your Google
Business profile.
When it comes to your GoogleBusiness Profile, again, when it
comes to services, you want tomake sure that you have services
listed and that you haveselected the proper Google
(10:52):
Business Profile category andadditional relevant categories,
that you're not just going rogueand selecting everything and
anything, that you were beingvery specific with this.
So, what are the actions thatyou can do this week to assist
with this?
Well, hopefully you can gothrough and check out your
(11:14):
website for the ease of use.
You can make sure that you havededicated services pages or that
you have a plan in place tohighlight those dedicated
services pages.
Again, if you want a resourcefor that, please check out our
Ready Set Rank program.
As we do include the templatesfor those specific pages, or you
(11:36):
can always book a discovery callwith us if you want further
assistance with creating contentwith your website.
Next up, experience.
Move number four, experience.
This means that you areproviding a good user experience
on your website.
This includes speed, mobilityuse, meaning that it's easy to
(12:00):
use on mobile devices, thatvisually it's appealing, and
that you include trust cues.
This is important because yoursite and your online profiles,
if they feel slow, if they feelgeneric or sketchy, people are
gonna leave them.
So we want to make surethroughout your website that you
(12:21):
are using proper SEO.
And we talk about SEO a tonthroughout different episodes.
And you can visitpropelyourcompany.com to find
specific blog posts related tohow to optimize your website.
So I don't want to go intocomplete SEO 101 for on-page
(12:43):
activities, but I do want tohighlight that here.
Again, you want to make surethat your website is mobile
friendly, that it loads quickly,that even when you are using
high-quality photos and videos,that your photos are sized
appropriately, and that yourvideos typically should be
embedded.
So you should have them onYouTube and then embed them on
(13:05):
your website.
Don't just load them to yourwebsite.
When you do that, you run thechance and the risk of really
slowing down your website.
You also, again, want to makesure that you have those
services pages that we talkedabout.
And when it comes to your GoogleBusiness Profile listing, you
want to make sure again you listthose services and that you also
(13:28):
include your social mediaprofile links in your Google
Business Profile.
That helps Google understandmore about your services, you're
offering, and who you are.
As always, you want to make surethat your website is set up with
proper site architecture andthat you include those internal
(13:49):
links.
So, what actions could you takethis week?
Well, you could go through yourwebsite and switch out some of
those stock photos that we seeeverywhere with proper, properly
sized images that are real fromyour clinic or team photos, and
make sure that you add the alttext when you're uploading those
(14:12):
images, that they are compressedso that they are not huge.
You also want to make sure thatyou add a Google map embed on
your website.
And then on your Google BusinessProfile, make sure that you're
using authentic photos thatreally highlight your clinic.
(14:33):
And again, link to your othersocial media profiles in your
Google Business profile listing.
There is a spot where you canjust jump in and do that.
Next, move number five is allabout momentum, freshness,
keeping your post fresh, QA andconsistency.
(14:56):
Recency signals matter, andthat's why momentum and
consistency matters.
Consistency builds confidence.
So you want to make sure withyour website that you are
consistent with adding newcontent to it.
(15:16):
You want to make sure that whenit comes to your Google Business
Profile listing and your otherreviews listings, that you're
not getting just a flash influxof reviews and content, that
it's not just these crazy burststhat you're steady, your steady,
Freddy, steady, steady, Freddy,however that goes, with the
(15:39):
content and the reviews that arecoming in.
That when it comes to posts onsocial media profiles, again,
that you have a consistency tothem.
When it comes to your Google QAon your Google Business Profile
listing, you can start withthose owner-seated questions.
(16:02):
Again, that AI episode that wedid about AI hacks for your
Google Business Profile listing,give that a listen because we
give some really helpful tips inthere about how to leverage AI
for your Google Business ProfileQA.
And again, we want to make surethat you really are being
(16:25):
consistent with your GoogleBusiness Profile listing and
your website, that you're justnot setting and forgetting it.
If you have not taken the timeto complete your Google Business
Profile listing, that is anabsolute must.
You must have it complete beforeyou can be consistent with it.
And make sure that you arefighting any spam if you do have
(16:47):
any negative reviews that areabsolutely absurd, whether
they're spammy or what have notthat you have reported those.
So, what can you do this week?
Well, you can give your GoogleBusiness Profile listing again a
once over and make sure you arebeing consistent with that.
You can ask for new reviews, youcan audit your Google Business
(17:10):
Profile listing.
And if you feel like you needhelp with that, please check out
our Google Business Profileaudits.
You can simply purchase one ofthose and we'll take care of
things for you.
So that is it for this episode.
And if you want more informationabout what was covered in this
(17:31):
episode, please be sure to checkout the blog post and the show
notes related to this episode.
Thanks so much for your timetoday.
Getting seen is step one.
Getting picked is the win.
Today we're gonna walk throughhow to turn Google views, map
views, AI mentions, and websitetraffic into booked appointments
using the 2026 conversionfactors every clinic can
(01:33):
implement.
Hi, it's Darcy.
Welcome to the Clinic MarketingPodcast.
Rankings matter, but conversionskeep the lights on.
We're translating the 2026conversion factors into five
practical moves (01:50):
proof, availability, clarity,
experience, and momentum.
Take note, I'll give you quickwins.
Let's get started.
Let's start with proof.
Proof includes reviews,sediments, and media that make
(02:14):
you the obvious choice whenpeople are searching online.
Why does this matter?
People don't read everything.
They skim stars, scan a fewrecent reviews, glance at
photos, and decide.
Here's the thing (02:30):
that does not discount having quality,
detailed content.
Just because somebody skimsthrough information does not
mean that you only need tosupply and have available those
high-level proof key items.
(02:53):
Here are some of the topfactors.
I think everybody understandsthe importance of having a high
number of positive Googlereviews, but third-party ratings
also matter.
The reviews that are outside ofGoogle.
(03:13):
Other key factors are positivesediments in the actual review
text and key words that are inthose reviews.
Quantity of native Googlereviews with text, meaning they
actually have words and recencyof those reviews.
(03:35):
So it's not just that they'regiving you a five-star review,
they're giving details abouttheir experience.
There's the diversity andquantity on other sites.
Those can include Facebook,Yelp, and other review sites.
(03:56):
There are owners' responses tomost of the reviews.
There are reviews with photosand videos and answers.
Those also add authority.
And authority are sites arehosting reviews, the authority
of these sites.
So these aren't just somelow-level sites that are
(04:20):
showcasing your reviews, they'requality.
So what can you do this week tofocus on proof?
Well, when you ask for reviews,you can also ask that they
mention what you treated andpotentially the neighborhood
(04:41):
that they came from.
You can rotate your secondreview request every month to a
niche location to builddiversity.
Again, that might be your yellowpages, your yp.com listing.
It might be Yelp.
It might be Facebook.
(05:03):
It might be something other thanGoogle.
You can reply to every reviewwithin two to three days.
Keep it short, kind, andspecific.
And if you're looking to fasttrack your responses to reviews,
give a listen to the AI hacksthat we gave in one of the
(05:25):
recent episodes for your GoogleBusiness Profile listing.
One of those hacks includes anAI hack for responding to
reviews in a very timely and yetspecific manner.
And you can also then featurethese reviews on specific pages
on your website.
(05:45):
We talk about this time and timeagain.
So for instance, if you are achiropractor and outside of
offering general chiropracticcare, let's just say you offer
dry needling, on your dryneedling page, highlight the
reviews from people who actuallycame in for dry needling.
(06:06):
Or on your back pain page,highlight those patient stories
that where you have helpedpeople that have those specific
conditions.
Let's talk about move numbertwo, availability.
This includes proximity, hours,and the ease of booking an
appointment.
(06:27):
Now, why does this matter?
Well, drop-off happens whensomebody can't tell exactly
where you're located, whenyou're open, and there is
friction when it comes tobooking an appointment.
When it comes to your GoogleMaps ranking, proximity to where
the searcher is looking and theaddress that they are searching
(06:50):
for matter.
Obviously, your location is yourlocation, and that's not as easy
to change.
But we want to make sure that wedo address the items that we can
address.
For instance, your openness.
So I always suggest to people ifthey close for lunch, for
example, that they don't listtheir hours as open from 8 to 11
(07:13):
and then 1 to 5.
Instead, that they just keep itconsistent, 8 to 5.
Because if somebody is searchingduring the time that you have
your office as being closed,there is a chance that your
competition is going to outrankyou, at least in Google Maps.
And the reason for that isbecause they're open.
(07:34):
So openness matters.
We need to make sure that onyour Google Business Profile,
and of course, all of your otherlistings, that your name, your
address, and phone number arelisted correctly, and that you
have the correct map pin in yourGoogle Business Profile listing.
(07:54):
Again, that you make it as easyas possible for somebody to book
an appointment with you.
We like to suggest that on yourwebsite that you have a very
obvious button that says booknow or request an appointment
that goes to a page that'seither dedicated to them making
(08:14):
an appointment or gives themspecific directions on how to
make an appointment.
So what actions can you takethis week?
Well, audit your Google Businessprofile and make sure that your
hours match your correct hours,that your MAP PIM matches
correctly, that all of your NAP,your name, address, and phone
number are congruent throughoutall of your online listings.
(08:38):
And make sure that it's as easyand frictionless as possible for
somebody to book an appointmentwith you when they land on your
website or even through yourGoogle Business Profile listing.
The next move relates toclarity.
Clarity on your services, yourfocus, and your location.
(09:01):
Why does this matter?
Well, confusion killsconversions.
That's right.
Let me repeat that.
Confusion, confusion killsconversions.
So keep things clear, scannable,and make sure that you have
service-specific pages that aredetailed that will help you win
(09:22):
in rankings.
So you want to make sure thatfor each of your services, you
have a dedicated page.
And I'm not just talking about apage that has a sentence or two
on it, but a detailed page.
And this is one of the reasonsthat within our DIY program, the
Ready Set Rank program, weinclude specific page templates
(09:47):
to help you write these pages.
You can learn more about thatprogram via visiting
propelyourcompany.com, and we'llinclude a link to that program
also in the show notes and blogposts associated with this
episode.
You want to make sure that yourcontent is structured the right
(10:07):
way, meaning that you have yourproper title tags, that your
content is easy to scan, thatincludes internal links when it
makes sense.
You want to make sure that youare using the right geographical
keywords for relevance and thatyou include FAQ on specific
(10:31):
services pages and that you haveanswered the QA on your Google
Business profile.
When it comes to your GoogleBusiness Profile, again, when it
comes to services, you want tomake sure that you have services
listed and that you haveselected the proper Google
(10:52):
Business Profile category andadditional relevant categories,
that you're not just going rogueand selecting everything and
anything, that you were beingvery specific with this.
So, what are the actions thatyou can do this week to assist
with this?
Well, hopefully you can gothrough and check out your
(11:14):
website for the ease of use.
You can make sure that you havededicated services pages or that
you have a plan in place tohighlight those dedicated
services pages.
Again, if you want a resourcefor that, please check out our
Ready Set Rank program.
As we do include the templatesfor those specific pages, or you
(11:36):
can always book a discovery callwith us if you want further
assistance with creating contentwith your website.
Next up, experience.
Move number four, experience.
This means that you areproviding a good user experience
on your website.
This includes speed, mobilityuse, meaning that it's easy to
(12:00):
use on mobile devices, thatvisually it's appealing, and
that you include trust cues.
This is important because yoursite and your online profiles,
if they feel slow, if they feelgeneric or sketchy, people are
gonna leave them.
So we want to make surethroughout your website that you
(12:21):
are using proper SEO.
And we talk about SEO a tonthroughout different episodes.
And you can visitpropelyourcompany.com to find
specific blog posts related tohow to optimize your website.
So I don't want to go intocomplete SEO 101 for on-page
(12:43):
activities, but I do want tohighlight that here.
Again, you want to make surethat your website is mobile
friendly, that it loads quickly,that even when you are using
high-quality photos and videos,that your photos are sized
appropriately, and that yourvideos typically should be
embedded.
So you should have them onYouTube and then embed them on
(13:05):
your website.
Don't just load them to yourwebsite.
When you do that, you run thechance and the risk of really
slowing down your website.
You also, again, want to makesure that you have those
services pages that we talkedabout.
And when it comes to your GoogleBusiness Profile listing, you
want to make sure again you listthose services and that you also
(13:28):
include your social mediaprofile links in your Google
Business Profile.
That helps Google understandmore about your services, you're
offering, and who you are.
As always, you want to make surethat your website is set up with
proper site architecture andthat you include those internal
(13:49):
links.
So, what actions could you takethis week?
Well, you could go through yourwebsite and switch out some of
those stock photos that we seeeverywhere with proper, properly
sized images that are real fromyour clinic or team photos, and
make sure that you add the alttext when you're uploading those
(14:12):
images, that they are compressedso that they are not huge.
You also want to make sure thatyou add a Google map embed on
your website.
And then on your Google BusinessProfile, make sure that you're
using authentic photos thatreally highlight your clinic.
(14:33):
And again, link to your othersocial media profiles in your
Google Business profile listing.
There is a spot where you canjust jump in and do that.
Next, move number five is allabout momentum, freshness,
keeping your post fresh, QA andconsistency.
(14:56):
Recency signals matter, andthat's why momentum and
consistency matters.
Consistency builds confidence.
So you want to make sure withyour website that you are
consistent with adding newcontent to it.
(15:16):
You want to make sure that whenit comes to your Google Business
Profile listing and your otherreviews listings, that you're
not getting just a flash influxof reviews and content, that
it's not just these crazy burststhat you're steady, your steady,
Freddy, steady, steady, Freddy,however that goes, with the
(15:39):
content and the reviews that arecoming in.
That when it comes to posts onsocial media profiles, again,
that you have a consistency tothem.
When it comes to your Google QAon your Google Business Profile
listing, you can start withthose owner-seated questions.
(16:02):
Again, that AI episode that wedid about AI hacks for your
Google Business Profile listing,give that a listen because we
give some really helpful tips inthere about how to leverage AI
for your Google Business ProfileQA.
And again, we want to make surethat you really are being
(16:25):
consistent with your GoogleBusiness Profile listing and
your website, that you're justnot setting and forgetting it.
If you have not taken the timeto complete your Google Business
Profile listing, that is anabsolute must.
You must have it complete beforeyou can be consistent with it.
And make sure that you arefighting any spam if you do have
(16:47):
any negative reviews that areabsolutely absurd, whether
they're spammy or what have notthat you have reported those.
So, what can you do this week?
Well, you can give your GoogleBusiness Profile listing again a
once over and make sure you arebeing consistent with that.
You can ask for new reviews, youcan audit your Google Business
(17:10):
Profile listing.
And if you feel like you needhelp with that, please check out
our Google Business Profileaudits.
You can simply purchase one ofthose and we'll take care of
things for you.
So that is it for this episode.
And if you want more informationabout what was covered in this
(17:31):
episode, please be sure to checkout the blog post and the show
notes related to this episode.
Thanks so much for your timetoday.
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