Website Pages That Make Google Send You the Right Patients [Propel Playback]

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.

You’ll learn:

• Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search results
• The exact pages every clinic should have for services and conditions
• How this setup improves patient experience and makes it easier for them to book with you
• A quick action step to start improving your site today

Whether you’re a chiropractor, physical therapist, med spa, or other healthcare provider, this strategy works—and it’s easier to set up than you think.

Episode webpage and blog post: https://propelyourcompany.com/website-pages-that-make-google-send-you-the-right-patients/

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Episode Transcript

SPEAKER_00 (01:10):
Hey there, it's Darcy Sullivan from Propel
Marketing and Design, and you'retuned in to the Clinic Marketing
Podcast.
If you have ever looked at yourwebsite and thought, why aren't
we showing up higher in Google?
We have all of our serviceslisted.
Well, this episode's for you.

Because here's the thing (01:32):
just having a services page isn't
enough.
Google and your patients needmore clarity than that.
And one of the simplest ways tomake Google like your website
more is this one page per topicor service.

(01:55):
It's a strategy that works forevery clinic, from physical
therapy to chiropractic to medspa to whatever your clinic
offers.
And today I'm going to breakdown exactly what this means,
how to set it up, and why thisis one shift that can make a
huge difference in yourrankings, whether they're

(02:19):
through Google or AI searches,and guarantee you more patients.
Listen, Google's job is to matcha person's search with what they
feel is the clearest, mostrelevant answer.
Oftentimes I think clinic ownersget in their own heads and

(02:42):
they're looking at things fromtheir perspective instead of the
perspective of somebody who issearching.
If someone searches for shoulderpain treatment near me, and your
website just simply has aservices page that lists 12

(03:03):
different things you offer,Google has to guess whether or
not that page is the best match.
On the other hand, if you have adedicated page sh called
shoulder pain and you go intodetail on that page about
shoulder pain and the treatmentsthat you offer for it, Google

(03:25):
knows instantly that your pagematches the search and you're
far more likely to show uphigher in the results.
This structure also improvesuser experience.
Patients don't want to scrollthrough a laundry list of
services.
They want to land on the exactpage that answers the questions

(03:47):
that they have or the problemsthat they have.
Here's a framework that Irecommend to make it easy for
Google and your visitors.
When it comes to services, Isuggest that you have a services
page.
We call this a general servicespage.

(04:09):
It's like the hub.
It showcases the services thatyou offer.
And it's the hub that then linksto specific services that you
offer.
Now, this is a legitimate page.
It's not just a page that has abullet point list of services
that you offer.
It's a real page, meaning thatit's detailed and that it

(04:34):
highlights each of theseservices.
Again, not just listing them asbullet points.
Then from there, you havespecific services pages.
Now, I know that there are a lotof chiropractors listening to
this episode.
So I'm going to use that as anexample.
For specific services pages, ifyou are a chiropractor, you

(04:58):
absolutely should have a pagethat is about chiropractic care
or chiropractic adjustments.
That should be a specific page.
If you offer other services,like sports injury
rehabilitation, that should beits own specific services page.

(05:19):
If you offer dry needling, thatshould be its own specific
services page.
Same with post-surgicalrehabilitation.
That should be its own specificservices page.
What we're doing here is we arefeeding our audience, our
website readers, and Google thisquality information that

(05:39):
showcases you offer thesespecific services.
The same thing works forconditions.
You should have a generalconditions page that highlights
the conditions you treat.
Again, this is not just a pagethat has crazy bullet points.
It's a well-built-outfoundational page.

(06:03):
And then from there, you shouldhave specific conditions pages.
So let's use that example againof a chiropractor.
You should then have specificpages for at least your most
common conditions that youtreat, whether that's back pain,
shoulder pain, knee pain,sciatica, etc.

(06:27):
And those should connectdirectly to, again, they should
be intertwined.
So your general conditions pageis listening, is listing and
talking about all of theconditions you treat.
And then your specificconditions pages are really
honing in on those specificconditions.

(06:49):
Now, why does this make senseand why do you need to do this?
Well, when each page focuses onone specific topic, it makes it
easier for you to rank on Googleand AI searches.
You're just targeting onekeyword or one focus phrase for
each of those pages.

(07:10):
This allows you to writeheadlines, page titles, and meta
descriptions that are laserfocused and add patient-friendly
explanations along with realphotos and videos without
cramming unrelated informationtogether.
And it makes it easy to buildinternal links.

(07:31):
Then later on, if you write ablog post about five stretches
for shoulder pain, you can linkdirectly to the shoulder pain
page.
This also makes it really easyto build internal links.
Those are links linking from onepage on your website to another
page on your website.
So, for example, if you hadpositioned yourself as a

(07:52):
chiropractor and put together achiropractic adjustments page,
on that page, when you'relisting what chiropractic
adjustments treat, let's say youlist back pain, that would link
to the back pain page.
Or if you put together a blogpost that mentioned five

(08:12):
stretches for shoulder pain thatcould link to your shoulder pain
page.

(08:38):
The problem?
You're asking Google to figureout what the page is about.
And when you cover multipletopics, it dilutes it.
Think about it.
If you lump dry needling, backpain treatment, sports injury
rehabilitation all into onepage, you're competing for
multiple keyword phrases thatyou're trying to be the

(08:59):
authority figure on all of them.
Now, if you want the easybutton, I could tell you to book
a discovery call with us, whichyou absolutely can by visiting
propellyourcompany.com.
But if you're trying to go theDIY route, I would recommend you
check out our program Ready SetRank.

(09:21):
In that program, we havetemplates that walk you through

writing all of these core pages: your general services page, your (09:24):
undefined
specific services pages, yourgeneral conditions page, and
your specific conditions pages,along with your homepage, your
about page, and all these corepages that will really help you
overall with your ranking.
You don't have to start fromscratch.

(09:46):
We give you a provenSEO-friendly structure and
patient-focused copy promptsthat can help you with your
rankings and put togethercontent with ease.
It's the same framework that weuse for our Done For You
clients, and it's designed tohelp Google understand exactly

(10:06):
what you offer and how you offerit.
So this week, I suggest that youtake a look at your website and
ask yourself a couple ofquestions.
One, do you have a generalservices page?
I hope you do.
Two, have you highlighted acouple of your key services that
you offer and really built outquality pages?

(10:32):
Quality, quality, quality.
Quality is the keyword here, notjust I went to Chat GPT and had
them write it for me.
No, have you written qualitypages around your specific
services offerings?
Do you have a general conditionspage?
And have you gone through theactivity of really diving into

(10:54):
those specific conditions thatyou treat and highlighting those
as content on your website?
If the answer is no, start withone.
Pick your most profitable oryour most common and give it its
own dedicated page.
Again, today what we talkedabout was the one page per topic

(11:16):
or service.
It's simple, but it works.
It helps Google understand yourwebsite, helps patients find
what they're looking for faster,and it makes your SEO much
easier to manage over time.
And if you want the templatesand the structure to get it
right from the start, they'rewaiting for you inside the Ready

(11:37):
Set Rank program.
You can check it out by visitingour website,
propellyourcompany.com, or ifyou want further assistance, you
can also book a discovery callthere.
Thanks for tuning in to theClinic Marketing Podcast.
If you found this helpful, shareit with another clinic owner or
leave a quick review.
It helps more clinic ownersdiscover actionable tips like

(11:59):
these.