July 21, 2025 • 14 mins
We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books.
Episode webpage: https://propelyourcompany.com/med-spa-seo/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello and welcome to the Clinic Marketing Podcast.
I'm your host, darci Sullivanfrom Propel Marketing and Design
, and today's episode isdedicated to our med spa
audience.
It is all about medical spa SEOhow med spas can stand out
(00:21):
online, attract more clients andfill their appointment books.
If you've ever wondered whysome med spas dominate the top
spots on Google while othersbarely make it to the front page
, stick around.
We're unpacking provenstrategies to make your medical
spa impossible to miss.
(00:42):
To kick things off, let'sdefine medical spa SEO Simply
put, it's the practice oftailoring your website and
online presence so that searchengines, especially Google,
understand exactly who you are,what treatments you offer and
(01:03):
where you're located.
When you optimize effectively,your med spa appears at the top
of the results.
When somebody types in querieslike Botox near me or laser hair
removal in name of your city,and since most web searches
(01:23):
never scroll past the first page, ranking well is a
non-negotiable.
Now, before we dive intotactics, remember that SEO
search engine optimization is amarathon, not a sprint.
You won't wake up tomorrow onpage one by tackling one element
(01:46):
at a time.
You'll build momentum instead,and that momentum turns into
steady streams of new patients,and if you are a medical spa.
I've got some extra resourcesjust for you that you can grab
on the episode webpage and shownotes link.
(02:07):
It includes a specific guidefor med spas, an SEO training
and more.
All right, let's dive in.
Let's start by talking abouton-page optimization.
Everything you control directlyon your website.
This is your content.
(02:28):
Your headers, your image, alttext, your page speed, your
internal links and meta tags allfall under this umbrella.
Now if you're thinking, ohDarcy, stop talking so much tech
to me Again, go grab theresources that we've got
associated with this episode andthey'll help you along the way
(02:50):
if any of these terms arecompletely new to you.
But let's talk about content.
You want to make sure that youhave service-specific content.
So for each treatment that youoffer let's say,
microdermabrasion or chemicalbeels or body contouring that
you want to create dedicatedpages for each of those
(03:12):
treatments.
This helps you target thatspecific treatment's keyword
when it comes to ranking, andthose pages help Google
understand that you offer thoseservices.
It also helps your audiencepeople that are searching
(03:32):
understand how proficient youare with the services that you
offer, providing enoughinformation, enough quality
information, that you're alsodoing it in a way where it's
easy for people in searchengines to navigate through your
(03:53):
site and some of these specificpages.
So you want to make sure thatyour content is scannable, that
you break big chunks of copyinto bite-sized sections with
clear subheaders.
This helps people go throughyour website and find specific
information that they're lookingfor.
(04:14):
When you go to upload images,you also want to make sure that
you rename your photos.
A photo like q3 underscore jp,dot jpeg should be changed to
represent what the image ishighlighting.
Maybe it's facial treatment,medical spa, or maybe it's
(04:35):
microneedling in Chicago.
You want to include the alttext that mentions your city in
the service your city and theservice.
You also want to make sure thatyour website is loading quickly
and that it looks good onmobile.
Think of how many people are ontheir phone as they're
(04:55):
searching for your services andbe sure to include a Q&A section
.
So, for instance, microneedling, you could go into detail about
your frequently asked questionsregarding that service.
Those Q&A would go on thatspecific services page.
They might be a question abouthow long is downtime or is there
(05:17):
any downtime after thistreatment?
How long does the treatmenttake?
Can I go outside in the sunafter it?
You know the common questionsthat you get asked, and you also
know the questions you wishthat they would ask you related
to those services before theydive into them.
That's a great place to putthose Along, with, of course,
(05:40):
those gorgeous before and afterphotos that make it easy for
people to see your wow factor.
Now we talked a little bit abouton-page efforts.
Let's move now to off-pageefforts.
Off-page efforts tell Googleand those other search engines
(06:00):
and now AI searches as well thatyour med spot is reputable and
loved.
You don't control these factorsdirectly, but you can
definitely influence them.
For instance, backranks.
You can invite wellness blogsor influencers to your spa and
(06:21):
have them write about you andlink back to your website, where
you can do guest blog posts,writing educational pieces for
health and beauty websites andincluding links back to your
website.
You can also try for mediamentions Getting featured in
local news and magazines.
(06:42):
Pr isn't just for big brands.
Well-positioned press releaseson new services or special
events can yield powerful linksback to your website.
Now, when somebody types inMedSpa near me, we want to make
sure that your listing is frontand center, and there are a few
(07:04):
ways that you can go aboutowning these searches online?
Absolutely.
You want to claim and verifyyour Google business profile
listing.
That's what controls yourGoogle Maps listing.
Make sure that you fill outevery field.
This includes your hours, yourservices, your photos and, when
(07:27):
you're doing the photos, makesure that you're using real
photos, that you're not usingstock photos.
You want to include pictures ofthe outside of your building
and the inside of your building.
You want to use keywords thatyou're trying to rank for when
you're talking about yourservices on your Google Business
Profile listing and also onyour description, Then you can't
(07:53):
just stop there.
Oh no, my friends, you want tomake sure that you look for
additional directories.
You want to make sure that yourspa appears on Bing Places,
apple Maps, yelp and otherrelevant local directories.
Consistency with your NAP, yourname, address and phone number
(08:14):
is critical.
If your Med Spa has multiplelocations, you want to make sure
that each of the locations hastheir own listings with the
Google Business Profile, yelp,apple Maps and other listings.
(08:36):
You also want to make sure thaton your website, you have
specific pages for each of thoselocations.
Now we have seen a number ofmed spas that are mobile, and if
you have a mobile med spa,you're going to want to check
(08:59):
out the episode we did all aboutmobile clinics.
It's going to give you somepowerful insight because if you
are a mobile med spa, you'regoing to handle things a little
bit differently, and I'llinclude that link in the show
notes and website episode pagefor you as well.
Now, nothing speaks louder thanauthentic, quality reviews.
(09:24):
You want to make sure that youhave a simplified process in
place to collect those reviewsand that you respond to the
reviews, both positive andnegative.
Address any concerns raised bynegative feedback with a
professional manner and honestly.
(09:44):
If the review is not legitimate, report it.
If somebody leaves you a badreview and you're like this
person never actually came toour med spa or this doesn't
represent accurately what tookplace at all, report that review
to Google.
(10:07):
Now I know we talked a littlebit about your website, but it's
so important, so let's talkabout it a little bit more.
You want to make sure that yourwebsite feels as pampering as
you're in spa services, so makesure that you are offering
somebody an amazing userexperience when they come to
(10:30):
your website, that thenavigation is simple, that you
have clear calls to action andthat the design is clean and
loads quickly and that thedesign is clean and loads
quickly.
Now, while social media doesn'tdirectly boost rankings, an
engaged audience drives trafficand brand awareness.
(10:52):
So make sure that you haveclaimed your social media status
by grabbing your Instagram andFacebook handles and others, and
that you are posting to themregularly.
You can repurpose blog contentor highlight specific services.
You can also include eventannouncements and educational
(11:16):
videos.
Short clips like TikTok andReels help explain treatments
and build trust.
These views usually translateto website clicks.
Now we also want to make surethat you are using the words
(11:37):
that your target audience isusing.
So we have your basics right,which would be med spa near me
or medical spa near me, but thenwe also want to expand the
queries that we're trying torank for.
This could be something likemed spa, botox or affordable med
(12:01):
spa services.
You can see how those start toget longer.
That's when we call long tailkeywords, as they start to
stretch out.
We want to make sure that weare using these keywords on our
website.
Again, we talked about havingspecific services pages for each
of your services offerings.
(12:22):
You want to make sure thatyou're using those specific
keywords on each of thosespecific pages and also in your
title tags and meta descriptions.
And again, if this is all newto you, we've got those
additional resources just readyand waiting for you, all right?
Well, I hope that you enjoyedthis little deep dive into
(12:45):
medical spa SEO, from on-pagetweaks to local visibility,
reviews, user experience andbeyond.
Remember, successful SEO iscumulative.
Each piece of content youoptimize helps the others work
better over time and you'll seemore organic website traffic and
(13:06):
more bookings.
If you'd like a more handheldapproach to implementing these
strategies, please feel free tobook a discovery call with
Propel by visitingpropelyourcompanycom and click
book a discovery call.
And if you enjoyed today'sepisode, please be sure to
subscribe, leave us a review andshare with your fellow MedSpa
(13:30):
owners.
Thanks for tuning in to thisepisode of the Clinic Marketing
Podcast.
Hello and welcome to the Clinic Marketing Podcast.
I'm your host, darci Sullivanfrom Propel Marketing and Design
, and today's episode isdedicated to our med spa
audience.
It is all about medical spa SEOhow med spas can stand out
(00:21):
online, attract more clients andfill their appointment books.
If you've ever wondered whysome med spas dominate the top
spots on Google while othersbarely make it to the front page
, stick around.
We're unpacking provenstrategies to make your medical
spa impossible to miss.
(00:42):
To kick things off, let'sdefine medical spa SEO Simply
put, it's the practice oftailoring your website and
online presence so that searchengines, especially Google,
understand exactly who you are,what treatments you offer and
(01:03):
where you're located.
When you optimize effectively,your med spa appears at the top
of the results.
When somebody types in querieslike Botox near me or laser hair
removal in name of your city,and since most web searches
(01:23):
never scroll past the first page, ranking well is a
non-negotiable.
Now, before we dive intotactics, remember that SEO
search engine optimization is amarathon, not a sprint.
You won't wake up tomorrow onpage one by tackling one element
(01:46):
at a time.
You'll build momentum instead,and that momentum turns into
steady streams of new patients,and if you are a medical spa.
I've got some extra resourcesjust for you that you can grab
on the episode webpage and shownotes link.
(02:07):
It includes a specific guidefor med spas, an SEO training
and more.
All right, let's dive in.
Let's start by talking abouton-page optimization.
Everything you control directlyon your website.
This is your content.
(02:28):
Your headers, your image, alttext, your page speed, your
internal links and meta tags allfall under this umbrella.
Now if you're thinking, ohDarcy, stop talking so much tech
to me Again, go grab theresources that we've got
associated with this episode andthey'll help you along the way
(02:50):
if any of these terms arecompletely new to you.
But let's talk about content.
You want to make sure that youhave service-specific content.
So for each treatment that youoffer let's say,
microdermabrasion or chemicalbeels or body contouring that
you want to create dedicatedpages for each of those
(03:12):
treatments.
This helps you target thatspecific treatment's keyword
when it comes to ranking, andthose pages help Google
understand that you offer thoseservices.
It also helps your audiencepeople that are searching
(03:32):
understand how proficient youare with the services that you
offer, providing enoughinformation, enough quality
information, that you're alsodoing it in a way where it's
easy for people in searchengines to navigate through your
(03:53):
site and some of these specificpages.
So you want to make sure thatyour content is scannable, that
you break big chunks of copyinto bite-sized sections with
clear subheaders.
This helps people go throughyour website and find specific
information that they're lookingfor.
(04:14):
When you go to upload images,you also want to make sure that
you rename your photos.
A photo like q3 underscore jp,dot jpeg should be changed to
represent what the image ishighlighting.
Maybe it's facial treatment,medical spa, or maybe it's
(04:35):
microneedling in Chicago.
You want to include the alttext that mentions your city in
the service your city and theservice.
You also want to make sure thatyour website is loading quickly
and that it looks good onmobile.
Think of how many people are ontheir phone as they're
(04:55):
searching for your services andbe sure to include a Q&A section
.
So, for instance, microneedling, you could go into detail about
your frequently asked questionsregarding that service.
Those Q&A would go on thatspecific services page.
They might be a question abouthow long is downtime or is there
(05:17):
any downtime after thistreatment?
How long does the treatmenttake?
Can I go outside in the sunafter it?
You know the common questionsthat you get asked, and you also
know the questions you wishthat they would ask you related
to those services before theydive into them.
That's a great place to putthose Along, with, of course,
(05:40):
those gorgeous before and afterphotos that make it easy for
people to see your wow factor.
Now we talked a little bit abouton-page efforts.
Let's move now to off-pageefforts.
Off-page efforts tell Googleand those other search engines
(06:00):
and now AI searches as well thatyour med spot is reputable and
loved.
You don't control these factorsdirectly, but you can
definitely influence them.
For instance, backranks.
You can invite wellness blogsor influencers to your spa and
(06:21):
have them write about you andlink back to your website, where
you can do guest blog posts,writing educational pieces for
health and beauty websites andincluding links back to your
website.
You can also try for mediamentions Getting featured in
local news and magazines.
(06:42):
Pr isn't just for big brands.
Well-positioned press releaseson new services or special
events can yield powerful linksback to your website.
Now, when somebody types inMedSpa near me, we want to make
sure that your listing is frontand center, and there are a few
(07:04):
ways that you can go aboutowning these searches online?
Absolutely.
You want to claim and verifyyour Google business profile
listing.
That's what controls yourGoogle Maps listing.
Make sure that you fill outevery field.
This includes your hours, yourservices, your photos and, when
(07:27):
you're doing the photos, makesure that you're using real
photos, that you're not usingstock photos.
You want to include pictures ofthe outside of your building
and the inside of your building.
You want to use keywords thatyou're trying to rank for when
you're talking about yourservices on your Google Business
Profile listing and also onyour description, Then you can't
(07:53):
just stop there.
Oh no, my friends, you want tomake sure that you look for
additional directories.
You want to make sure that yourspa appears on Bing Places,
apple Maps, yelp and otherrelevant local directories.
Consistency with your NAP, yourname, address and phone number
(08:14):
is critical.
If your Med Spa has multiplelocations, you want to make sure
that each of the locations hastheir own listings with the
Google Business Profile, yelp,apple Maps and other listings.
(08:36):
You also want to make sure thaton your website, you have
specific pages for each of thoselocations.
Now we have seen a number ofmed spas that are mobile, and if
you have a mobile med spa,you're going to want to check
(08:59):
out the episode we did all aboutmobile clinics.
It's going to give you somepowerful insight because if you
are a mobile med spa, you'regoing to handle things a little
bit differently, and I'llinclude that link in the show
notes and website episode pagefor you as well.
Now, nothing speaks louder thanauthentic, quality reviews.
(09:24):
You want to make sure that youhave a simplified process in
place to collect those reviewsand that you respond to the
reviews, both positive andnegative.
Address any concerns raised bynegative feedback with a
professional manner and honestly.
(09:44):
If the review is not legitimate, report it.
If somebody leaves you a badreview and you're like this
person never actually came toour med spa or this doesn't
represent accurately what tookplace at all, report that review
to Google.
(10:07):
Now I know we talked a littlebit about your website, but it's
so important, so let's talkabout it a little bit more.
You want to make sure that yourwebsite feels as pampering as
you're in spa services, so makesure that you are offering
somebody an amazing userexperience when they come to
(10:30):
your website, that thenavigation is simple, that you
have clear calls to action andthat the design is clean and
loads quickly and that thedesign is clean and loads
quickly.
Now, while social media doesn'tdirectly boost rankings, an
engaged audience drives trafficand brand awareness.
(10:52):
So make sure that you haveclaimed your social media status
by grabbing your Instagram andFacebook handles and others, and
that you are posting to themregularly.
You can repurpose blog contentor highlight specific services.
You can also include eventannouncements and educational
(11:16):
videos.
Short clips like TikTok andReels help explain treatments
and build trust.
These views usually translateto website clicks.
Now we also want to make surethat you are using the words
(11:37):
that your target audience isusing.
So we have your basics right,which would be med spa near me
or medical spa near me, but thenwe also want to expand the
queries that we're trying torank for.
This could be something likemed spa, botox or affordable med
(12:01):
spa services.
You can see how those start toget longer.
That's when we call long tailkeywords, as they start to
stretch out.
We want to make sure that weare using these keywords on our
website.
Again, we talked about havingspecific services pages for each
of your services offerings.
(12:22):
You want to make sure thatyou're using those specific
keywords on each of thosespecific pages and also in your
title tags and meta descriptions.
And again, if this is all newto you, we've got those
additional resources just readyand waiting for you, all right?
Well, I hope that you enjoyedthis little deep dive into
(12:45):
medical spa SEO, from on-pagetweaks to local visibility,
reviews, user experience andbeyond.
Remember, successful SEO iscumulative.
Each piece of content youoptimize helps the others work
better over time and you'll seemore organic website traffic and
(13:06):
more bookings.
If you'd like a more handheldapproach to implementing these
strategies, please feel free tobook a discovery call with
Propel by visitingpropelyourcompanycom and click
book a discovery call.
And if you enjoyed today'sepisode, please be sure to
subscribe, leave us a review andshare with your fellow MedSpa
(13:30):
owners.
Thanks for tuning in to thisepisode of the Clinic Marketing
Podcast.
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