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November 3, 2025 47 mins

In this episode of The Communicate Great Podcast, host Traci Poe sits down with retired undercover officer and high-stakes leadership expert Traci Ruiz to uncover what it truly means to communicate under pressure — whether in crisis, challenge, or change.

From navigating life-or-death moments during her 25-year law enforcement career to equipping today’s leaders with the tools to make confident decisions, Traci shares powerful insights on empathy, listening, and staying calm when stakes are high.

Hear how her experiences working undercover — posing as a prostitute, buying drugs, and building trust in dangerous environments — shaped her understanding of communication, connection, and courage.

Whether you’re leading a team through uncertainty or simply trying to handle tough conversations with more grace, this episode offers a masterclass in communicating great when it matters most.

Connect with Traci Ruiz:


https://www.linkedin.com/in/traciruiz-highstakesleadership/

One Sheet: https://6963744e8dd1df9ac87d-dcf5077395e4ca01a77d25650f333cb6.ssl.cf1.rackcdn.com/3189/6908ecfd56daa.LEADERS-TR Speaker One Sheet.pdf


For personal or professional life, we offer tips and tricks to help you Communicate Great, leveling up your communication to connect with and build deeper relationships with all of your important people.

Want to work with us? Want to just check us out? Visit and Bookmark our WEBSITE: https://www.communicategreat.online

Level up your communication skills in your personal and professional life: subscribe, like, and follow us on our social media links below.

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