The Communicate Influence Podcast

The Communicate Influence Podcast

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence. Host Sheelagh Caygill welcomes episode suggestions! Listen in and join the conversation at Communicateinfluence.com... Show More

Episodes

Podcast interviewing can be tricky, especially if you're new to it and haven't had any journalism training or interviewing experience.

If you want deeper interviews with your podcast guests, join me, host Sheelagh Caygill, as I talk expert podcast host Ronsley Vaz. Ronsley has conducted more than 900 interviews and says he gets better with each one.

Ronsley is an author, entrepreneur, and host of Should I Start A Podcast, Th...





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Self-care during Covid-19

There's no doubt that we're living in times stranger than strange. Self-care is more important than ever. 

So in this week's podcast episode we veer away from a focus on communications and marketing, and present an episode on self-care and connecting within.

How to take care of ourselves 

Integrated nutrition health coach Liza Baker gives a comprehensive discussion on how to practice self-care and ...

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The last seven days have seen rapid change around the world, as governments, businesses, and organizations reacted to contain the spread of Covid-19.

In this episode, host Sheelagh Caygill talks to Ben Baker, an internal communications and brand consultant based in Vancouver, Canada.

Ben points out that simply telling employees to work from home isn't enough. Organizations need to be proactive in supporting their employees to ens...




























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This week's episode of The Communicate Influence Podcast explores some of the of the pressing questions in public relations today.

We connect with one of the UK's leading PR practitioner's, Sarah Waddington. Sarah is founder of Astute.Work, a management and PR consultancy in Newcastle, England. She is also past-president of the Chartered Institute of Public Relations (CIPR).

Sarah explores the perceptions management team...





















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Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology. 

People who are at the forefront of using AI proficiently will have a strong advantage. They are the ones who can differentiate between AI and automation, and understand how AI can benefit communications and marketing. 

Unfortun...

















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    Starting a podcast, with guest Marc Guberti

    Starting a podcast isn't difficult, but it does take some preparation. Marc Guberti shares his knowledge with listeners. He hosts three podcast shows and has been a guest on plenty, so he has lots of experience!

    The episode follows on from last week's conversation with Marc about ageism young people face, as well as his work ethic and tremendous drive. 

    Tips on starting a podcast

    Want...


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    Marc Guberti is in his early 20s, but this young entrepreneur is already a business consultant and the author of more than two dozen books on publishing, marketing, and investing.

    Marc began writing at the age of 11, when, as a New Yorker, he created a Boxton Red Sox blog, and the momentum he established then has only progressed. But it hasn't all been a piece of cake. He's encountered ageism, with people questioning his kn...













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    February 8, 2020 19 min

    Hi! This is a special edition of The Communicate Influence Podcast! We have new show music from Herne Ford-Elliott, who's based in the U.K. But what makes it really special is the wide range of recommended podcasts from fans and listeners. Check them out! And get in touch if you'd like to be a part of another recommend episode in the summer!


    If you like the show, please consider buying us a coffee at Buy Me A Coffee. It'...



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    January 30, 2020 67 min

    This episode is one for writers! We connect with Josh Steimle, a writer, author, a TEDx speaker, and the founder of a digital marketing agency. Read his full bio below.

    ⭐️ Josh is giving listeners an opportunity to take his 60 Days To LinkedIn Mastery Success course at a 50 percent discount. Listen to the episode to learn how to take advantage of this offer! ⭐️

    In this episode, Josh shares a wealth of information about:

  • How to be a be...
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    The secrets behind brand ambassadorship


    This week's episode of The Communicate Influence Podcast focuses on Peter Barron, a journalist and author based in the North of England. Pete was Editor of The Northern Echo, a regional newspaper with an impressive history, for 17 years. He then set up his own media relations firm four years ago.


    [Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buyme...







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    In this age of influencers many in communications and marketing aspire to be just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life.


    [Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]


    In this epis...





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    Managing your reputation isn't a message that only career starters should hear. It's something we all need repeating to us throughout our lives, says reputation management expert Fiona Fenwick. She has worked with hundreds of individuals, brands, and organizations and says she's always surprised at the lack of attention most people pay to their reputation.


    Consider giving a small tip: If you enjoy this podcast, please co...





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    Episode 13 of The Communicate Influence Podcast sees host Sheelagh Caygill and guest James Cridland continue their conversation about podcasting. (Listen to episode 12 on podcasting trends for 2020). This time, we look at James' work, his newsletter Podnews.net, the rise of podcasting and its fast growth, and the investment in podcasting content.


    Consider giving a small tip: If you enjoy this podcast, please consider leaving a t...









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    Our guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical and trends standpoint.


    Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. ...





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    In episode 10 of the Communicate Influence podcast we talked to Gaetano DiNardi about his fascinating journey as a marketer, from the accidental discovery of the keys SEO, through tough grind of agency work, all the way to Director of Demand Generation with Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.


    Consider giving a small tip: If you enjoy this podcast, please conside...




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    For a podcast host, there is nothing more exciting and fulfilling that interviewing someone who is accomplished and truly interesting. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.


    Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymea...





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    Linda Andross is a managing partner of one of Toronto's top PR and digital agencies, APEX PR. She's worked with a lot of junior staff over the years, mentoring them and encouraging them in their work and career development.


    [Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]


    Linda knows that it's a big step for junior staff member to lead even ...







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    December 3, 2019 29 min

    Do you want to know how PR and marketing agencies achieve success? A lot of it is in the preparation ahead of internal and client meetings. In this episode, Linda Andross, managing partner of the successful Toronto PR agency APEX Public Relations, shares her meticulous approach to meetings. She talks to host Sheelagh Caygill about:


  • How to prepare for client meetings, including research
  • Thinking ahead about what information you want f...








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    Prince Andrew and the Epstein scandal


    The damage Prince Andrew has inflicted on his own reputation with his Newsnight interview is a story that will play out for some time. Reputation management expert Fiona Fenwick discusses the fall-out from the prince's interview with journalist Emily Maitlis, and what could have been done to produce very different results.


    [Consider giving a small tip: If you enjoy this podcast, please consid...






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    Focus on content and quality to become a better podcaster


    Award-winning podcaster and author Amanda Cupido believes almost everyone can podcast! And she thinks that everyone who wants to should get into podcasting.


    [Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]


    In this info-packed interview, Amanda breaks down the self-imposed barriers people set in p...









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