The Creator Spotlight Podcast

The Creator Spotlight Podcast

Every week we spend an hour in conversation with a notable creator, discussing their approach to audience growth, monetization, and content production. Hosted by Francis Zierer (Twitter and LinkedIn). New episodes every Tuesday. This podcast is part of our newsletter, Creator Spotlight.

Episodes

How she makes $400k as a brand deal expert ft. Gigi Robinson

August 11, 2026 • 46 mins
Gigi Robinson is a brand deal expert and consultant who runs Host of Influence, a professional development platform for creators who want to build real businesses. Gigi is on track to double her annual revenue of $200,000 to $400,000 in 2026.She breaks...
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10 years of newsletter advice in 65 minutes ft. Dan Oshinsky

August 4, 2026 • 65 mins
Dan Oshinsky is the founder of Inbox Collective ( https://inboxcollective.com ), an email consultancy he launched in 2019 after building newsletter programs at BuzzFeed and The New Yorker. In this episode, he explains how AI is about to reshape the inb...
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Turning an Instagram page into a multi-million-dollar business ft. Center Consoles Only

July 28, 2026 • 47 mins
In this episode of Creator Spotlight Francis is joined by three of the founders of Center Consoles Only, a media business built around the boating industry. After ten years of building a strong, trustworthy reputation in the space, they have received a...
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His newsletter makes $100K a year — he keeps zero ft. Seamus Hughes

July 21, 2026 • 50 mins
Seamus Hughes is the terrorism scholar and two-time Pulitzer-winning New York Times contributor behind Court Watch ( https://www.courtwatch.news/ ), an independent newsletter that mines the federal court system's 94 districts for stories no one else is...
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The 5 revenue streams of a $1M+ creator business ft. Jenn Lueke

July 14, 2026 • 57 mins
Jenn Lueke is a short form content creator, author and newsletter publisher that focuses on providing actionable and attainable healthy recipes, meal plans, and more to her followers. In this episode Jenn reveals how she grew her audience to 3M total f...
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He'll make $1.5M as a solo creator this year ft. Kyle Poyar

July 7, 2026 • 49 mins
Kyle Poyar is the founder and writer of the newsletter Growth Unhinged, which has over 85,000 subscribers. He’s been running the newsletter for nearly 5 years, full time for 1.5 years, and is on track to break $1.5 million this year as a solopreneur. R...
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How to get brand deals in 2026 ft. AJ Eckstein

June 30, 2026 • 43 mins
AJ Eckstein is the founder of Creator Match, an agency building creator programs for the world's biggest tech brands and matching brands with B2B creators. In this episode he lays out the full process of a creator brand campaign, how to get a brand dea...
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A newsletter writer's brutally honest growth advice ft. Evan Armstrong

June 23, 2026 • 51 mins
Evan Armstrong is the founder and writer behind The Leverage, an independent newsletter covering the tech industry for an audience of investors, founders, and operators. In this episode he breaks down the business behind indie media, pricing, audience ...
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He's losing subscribers, and that's a good thing ft. Jerome Aceti

June 16, 2026 • 46 mins
Jerome Aceti, also known as JeromeASF, is a content creator with over five million YouTube subscribers who has since become an investor, founder, and partner across a range of creator-adjacent businesses. In this episode he tells us why he's stepped ba...
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How he makes educational content go viral ft. Kobi Brown

June 9, 2026 • 32 mins
Kobi Brown, also known as Astro Kobi, is a science and space-focussed video-first creator with millions of subscribers and followers across YouTube, Instagram and TikTok. In this episode he tells us about his rapid growth, transition intro long form co...
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How he makes $140k+ writing about video games ft. Stephen Totilo

June 2, 2026 • 56 mins
Stephen Totilo has spent 20 years reporting in the video game industry, working at MTV, Kotaku and Axios. Francis and Stephen discuss his recent transition to independent journalism and how he's built a stable and successful newsletter product, support...
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They have 2M+ followers, but they’re starting again ft. Martinez and Mu

May 26, 2026 • 50 mins
Rob Martinez and Julian Mu are independent food creators with a combined 2.1 million followers across YouTube, Instagram, and TikTok, and co-hosts of the YouTube channel 'Martinez and Mu'. They discuss how they built their channels, how they make money...
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He only makes 5 videos a year ft. Max Z Zavidow

May 19, 2026 • 64 mins
Max Z Zavidow is a content creator who makes narrative "really short films" for TikTok and Instagram, including the Webby-winning video "Long Time." In this episode, he discusses his evolution from investment banking to stand-up comedy and vertical vid...
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The Facebook creator with 8 revenue streams ft. Todd Anderson

May 12, 2026 • 46 mins
Todd Anderson, the Turnip Vegan, is a food creator with over 3 million followers across platforms. In this episode we cover his journey from hobbyist to professional, how he monetizes with up to 8 revenue streams, and why Facebook is still his number o...
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How LinkedIn Groups and Newsletters Power an Online Education Business

May 5, 2026 • 43 mins
Natalie Peters is the founder and CEO of Sky Society, a community and career accelerator for women breaking into marketing. In this episode, Natalie breaks down how she grew Sky Society from two students to a waitlisted accelerator with over 100 studen...
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The creator economy doesn't exist ft. Nathan Graber-Lipperman

April 28, 2026 • 69 mins
Nathan Graber-Lipperman is the founder of Powder Blue, a Chicago-based creative studio behind a print magazine, newsletter, and community events. We talk about building and monetising indie media, what makes brand partnerships work, and why he retired ...
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Inside the business of ghostwriting ft. Maxie McCoy

April 21, 2026 • 62 mins
Maxie McCoy is an author, ghostwriter, and speech writer whose clients have landed Wall Street Journal bestsellers. In this episode, Maxie breaks down the business of ghostwriting, from how to get started and price your work, to building a newsletter a...
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Sending a newsletter for 1,000 days straight ft. Mindstream

April 14, 2026 • 48 mins
Matt Village and Maria Gharib are the editorial team behind Mindstream ( https://www.mindstream.news/ ), a daily AI-focussed newsletter with over 230,000 subscribers. In this episode they break down the editorial systems, consistency habits, and audien...
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Becoming one of Morning Brew’s biggest creators ft. Macy Gilliam

April 7, 2026 • 58 mins
Macy Gilliam is a video producer and content creator at Morning Brew and the creator of Out There, a documentary series where she spends a day learning the world's most interesting jobs. In this episode, we walk through her production process, how she ...
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Building a platform to save the internet ft. Tyler Bainbridge of Perfectly Imperfect

March 31, 2026 • 54 mins
Tyler Bainbridge is the founder of Perfectly Imperfect, a social magazine and app with 400,000+ users built to help people discover culture outside of algorithms. In this episode, we get into how he grew the platform from a free newsletter to a busines...
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