Stefanie Beach chats with Rachel Hernandez, Senior Director of Content at The HOTH and Director of Digital Strategy at Next Net Media, about the critical role of SEO and link building in successful marketing campaigns. They explore Rachel's journey from aspiring writer to SEO expert, emphasizing the importance of quality content and strategic backlinking to enhance online visibility. Tune in for valuable insights and practical tips on navigating the ever-evolving landscape of digital marketing!
About Rachel Hernandez: Rachel is the Director of Brand Strategy for Next Net Media, the largest global network of trusted media outlets, link partners, and global news websites. She is also the Senior Director of Content at The HOTH, a search engine marketing company. With a rich decade-long history as a digital content creator and strategist, Rachel stands as a beacon of innovation. In 2016, she launched Next Net Media’s content department, ingeniously leading both in-house teams and 700+ freelancers, culminating in the creation of thousands of top-tier content pieces every week. Notably, Rachel’s success extends beyond her professional endeavors. She earned a coveted finalist spot for the Woman in Content Marketing of the Year by Masthead Media and Content Marketing Institute. An authority in her field, she’s a sought-after guest on marketing podcasts and a revered speaker on the international circuit, where she imparts wisdom on the pivotal intersections of content marketing, brand strategy, and SEO.
Discover more at thehoth.com and nextnet.ai
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